Faculty Profiles

Anne L. Roggeveen (Ph.D. Columbia University) is the Charles Clarke Reynolds Professor of Retailing & Marketing at Babson College. She is a Distinguished Visiting Professor in Retail and Marketing at Tecnológico de Monterrey. She served as Joint Editor-in-Chief of the Journal of Retailing (2017-2022), was Honorary Visiting Professor of Retailing and Marketing at the Center for Retailing, Stockholm School of Economics (2015-2020) and served on the American Marketing Association's Academic Council (2017-2020).

Her research interests are in the areas of retailing and pricing. Her research has been widely published including in the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, and Journal of Retailing.

She has won a number of awards for her research and teaching. These include the AMA Retail & Pricing SIG Lifetime Achievement Award 2021; AMA Retail & Pricing SIG Service Award 2021; William R. Davidson Journal of Retailing Best Paper Award 2010, 2016, 2018, 2019 (and first runner up 2021, 2022); the Stanley C. Hollander Best Retailing Paper, AMS 2008, 2016; M. Wayne DeLozier Best Conference Paper Award, AMS 2008, 2019; Babson College Faculty Scholarship Award 2008, 2012; Babson Senior Scholar Award 2021; Pearson Prentice Hall's Solomon-Marshall-Stuart Award for Innovative Excellence in Marketing Education, American Marketing Association, Teaching & Learning SIG 2014; and the Lamb-Hair-McDaniel Outstanding Marketing Teacher Award, Academy of Marketing Science 2014.

Dr. Roggeveen currently is an Associate Editor at the Journal of the Academy of Marketing Science and the Journal of Business Research. She also serves on the advisory board of Journal of Retailing, International Journal of Consumer Studies; Psychology & Marketing and on the editorial boards of Journal of Service Research and Journal of Business Research. She has co-edited numerous special issues and organized multiple conferences related to retailing, pricing, and services.

Dr. Roggeveen has taught the MBA core course in marketing, as well as electives in Consumer Insights & Research, Marketing Research, Retailing Strategy, Innovation and Experimentation, Marketing Experiments, and Marketing Strategy. Her industry experience includes work for State Street Corporation, Lotus Development Corporation, First Night, and the Commonwealth Institute in London. She also served on the Board of Directors for Nepa in Stockholm.

Ph D, Columbia University
M. Phil, Columbia University
MBA, Bentley College
BS, Tufts University

Retailing; Consumer Behavior; Marketing Experiments; Marketing Research; Marketing Strategy

2023 — Faculty Fellow, AMA-Sheth Doctoral Consortium
2023 — Distinguished Visiting Professor in Retail and Marketing , Tecnológico de Monterrey
2022 — William R. Davidson Journal of Retailing Best Paper Award - 1st Runner Up, Journal of Retailing
2021 — Babson Senior Scholar Award, Babson College
2021 — Lifetime Achievement Award, American Marketing Association, Retail and Pricing Special Interest Group
2021 — Davidson Award, 1st Runner Up, Journal of Retailing
2021 — Doctoral Consortium Faculty Fellow, AIM-AMA-Sheth Foundation
2021 — Service Award, American Marketing Association - Retail and Pricing Special Interest Group
2020 — Faculty Fellow, AMA-Sheth Doctoral Consortium
2020 — Financial Times Top 100 - Business School Research with Social Impact, Financial Times
2019 — Best Paper in New Frontiers in Retail Track, Summer American Marketing Association
2019 — M. Wayne DeLozier Best Conference Paper Award, Academy of Marketing Science
2019 — Guest Professor of Business, University of International Business and Economics, Beijing, China
2019 — William R. Davidson Journal of Retailing Best Paper Award, Journal of Retailing
2019 — Honorary Visiting Professor of Retailing and Marketing at the Center for Retailing , Stockholm School of Economics
2018 — Outstanding Reviewer Award, Journal of Marketing
2018 — William R. Davidson Journal of Retailing Best Paper Award, Journal of Retailing
2018 — Faculty Fellow, AMA-Sheth Doctoral Consortium
2016 — Stanley Hollander Outstanding Retailing Paper Award , Academy of Marketing Science
2016 — William R. Davidson Journal of Retailing Best Paper Award, Journal of Retailing
2015 — Extramural Fellow, Maastricht University
2015 — Honorary Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics
2014 — Pearson Prentice Hall’s Solomon-Marshall-Stuart Award for Innovative Excellence in Marketing Education, American Marketing Association, Teaching & Learning SIG
2014 — Lamb-Hair-McDaniel Outstanding Marketing Teacher Award, Academy of Marketing Science
2014 — Women Who Make a Difference Award Nominee, Babson College
2012 — Babson College Faculty Scholarship Award, Babson College
2011 — Best Conference Paper, La Londe Conference
2010 — William R. Davidson Journal of Retailing Best Paper Award, Journal of Retailing
2009 — American Marketing Association Doctoral Consortium Fellow , American Marketing Association
2009 — Winter AMA Best Paper in Consumer Behavior Track , American Marketing Association
2008 — Babson College Faculty Scholarship Award, Babson College
2008 — M. Wayne DeLozier Best Conference Paper Award, Academy of Marketing Science
2008 — Stanley Hollander Outstanding Retailing Paper Award , Academy of Marketing Science
1999 — Amanda and Harold J. Rudolph Scholar – Outstanding Marketing Ph.D. Student, Columbia University

Journal Articles

Herhausen, D., Grewal, L., Cummings, K.H., Roggeveen, A.L., Grewal, D., Villarroel, F. (2023). Complaint Deescalation Strategies on Social Media. Journal of Marketing.
Mende, M., Grewal, D., Guha, A., Ailawadi, K., Roggeveen, A.L., Scott, M., Rindfleisch, A., Pauwels, K., Kahn, B. (2023). Exploring Consumer Responses to Covid-19: Meaning Making, Cohort Effects, and Consumer Rebound. Journal of the Association for Consumer Research.
Roggeveen, A.L., Schweiger, E., Grewal, D. (2023). In-Store Communications: Understanding the Mundane, the Bright Sides, and the Unexpected. Australasian Marketing Journal.
Gielens, K., Roggeveen, A.L. (2023). So, What Is Retailing? The Scope of Journal of Retailing.
Breugelmans, E., Altenburg, L., Lehmkuhle, F., Krafft, M., Lamey, L., Roggeveen, A.L. (in press). The Future of Physical Stores: Creating Reasons for Customers to Visit. Journal of Retailing.
Ahlbom, C., Roggeveen, A.L., Grewal, D., Nordfalt, J. (2023). Understanding How Music Influences Shopping on Weekdays and Weekends. Journal of Marketing Research.
Roggeveen, A.L., Schweiger, E.B., Grewal, D. (2023). In-Store Communications: Understanding the Mundane, the Bright Sides, and the Unexpected. Australasian Marketing Journal. Vol: 31, Issue: 4, Page: 332-337. SAGE Publications. link
Ahlbom, C., Roggeveen, A.L., Grewal, D., Nordfält, J. (2023). Understanding How Music Influences Shopping on Weekdays and Weekends. Journal of Marketing Research. Vol: 60, Issue: 5, Page: 987-1007. SAGE Publications. link
Schweiger, E., Ahlbom, C., Nordfalt, J., Roggeveen, A.L., Grewal, D. (2023). In-store Endcap Projections and their Effect on Sales. Journal of Retailing.
Schweiger, E.B., Ahlbom, C., Nordfält, J., Roggeveen, A.L., Grewal, D. (2023). In-store endcap projections and their effect on sales. Journal of Retailing. Vol: 99, Issue: 1, Page: 5-16. Elsevier BV. link
Xia, L., Roggeveen, A.L. (2022). How Collective Stress Affects Price Fairness Perceptions: The Role of Nostalgia. Journal of Business Research.
Roggeveen, A.L., Rosengren, S. (2022). From Customer Experience to Human Experience: Uses of Systematized and Non-Systematized Knowledge. Journal of Retailing and Consumer Services.
Roggeveen, A.L., Sethuraman, R. (2022). Bidding Goodbye as JR Editors and Saying Thanks. Journal of Retailing.
Roggeveen, A.L., Sethuraman, R. (2022). Sharing JR 2021 Statistics and Recapping Special Issues. Journal of Retailing.
Roggeveen, A.L., Sethuraman, R., Kumar, V., Venkatesan, R. (2021). Showcasing Articles that Focus on Metrics and Analytics in Retailing. Journal of Retailing.
Roggeveen, A.L., Grewal, D., Karsberg, J., Noble, S.M., Nordfalt, J., Patrick, V.M., Schweiger, E., Soysal, G., Dillard, A., Cooper, N., Olson, R. (2021). Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies. Journal of Retailing. Vol: 97, Issue: 1, Page: 81-98.
Grewal, D., Gauri, D.K., Roggeveen, A.L., Sethuraman, R. (2021). Strategizing Retailing in the New Technology Era. Journal of Retailing. Vol: 97, Issue: 1, Page: 6-12.
Besharat, A., Nardini, G., Roggeveen, A.L. (2021). Online Daily Coupons: Understanding How Prepayment Impacts Spending at Redemption. Journal of Business Research.
Roggeveen, A.L., Sethuraman, R. (2021). Journal of Retailing Status Report 2021. Journal of Retailing.
Roggeveen, A.L., Sethuraman, R. (2021). Showcasing the Diversity of the Journal of Retailing Publications and Celebrating the Davidson Award Winners. Journal of Retailing.
Roggeveen, A.L., Sethuraman, R. (2021). The Year that Was!. Journal of Retailing.
Roggeveen, A.L., Sethuraman, R. (2020). Overview of the Issue. Journal of Retailing.
Grewal, D., Kroschke, M., Mende, M., Roggeveen, A.L., Scott, M. (2020). Frontline Cyborgs at Your Service: How Human Enhancement Technologies Affect Customer Experiences in Retail, Sales, and Service Settings. Journal of Interactive Marketing.
Roggeveen, A.L., Beitelspacher, L.S. (2020). Understanding and Implementing CRM Initiatives in International Markets. International Marketing Review.
Roggeveen, A.L., Sethuraman, R. (2020). Customer-Interfacing Retail Technologies in 2020 & Beyond: An Integrative Framework and Research Directions. Journal of Retailing.
Roggeveen, A.L., Sethuraman, R. (2020). Journal of Retailing - Status, Awards, and Outlook. Journal of Retailing.
Roggeveen, A.L., Sethuraman, R. (2020). How the COVID-19 Pandemic May Change the World of Retailing. Journal of Retailing.
Xia, L., Roggeveen, A.L. (2020). When It's Too Good to Be True: Examining Consumers' Reactions and Firms' Responses to Price Mistakes. Journal of Business Research.
Roggeveen, A.L., Sethuraman, R. (2020). Journal of Retailing Updates. Journal of Retailing.
Grewal, D., Roggeveen, A.L. (2020). Understanding Retail Experiences and Customer Journey Management. Journal of Retailing.
Roggeveen, A.L., Grewal, D., Schweiger, E. (2020). The DAST Framework for Retail Atmospherics: The Impact of In- and Out-of Store Retail Journey Touchpoints on the Customer Experience. Journal of Retailing.
Farace, S., Roggeveen, A.L., Villarroel, F., Grewal, D., DeRuyter, K., Wetzel, M. (2020). Patterns in Motion: How Visual Patterns in Ads Affect Product Evaluations. Journal of Advertising.
Grewal, D., Noble, S., Roggeveen, A.L., Nordfalt, J. (2020). The Future of In-store Technology. Journal of the Academy of Marketing Science.
Roggeveen, A.L., Sethuraman, R. (2019). Using Commentaries, Special Sections, and Special Issues to Enhance Research into Important and Cutting Edge Topics in this Dynamic Field of Retailing. Journal of Retailing.
Roggeveen, A.L., Sethuraman, R. (2019). Diversity in Publication and Award Winners. Journal of Retailing.
Sarantopoulos, P., Theotokis, A., Pramatari, K., Roggeveen, A.L. (2019). The Impact of a Complement-Based Assortment Organization on Purchases. Journal of Marketing Research.
Hallock, W., Roggeveen, A.L., Crittenden, V.L. (2019). Firm-level Perspectives on Social Media Engagement: An Exploratory Study. Qualitative Market Research.
Roggeveen, A.L., Sethuraman, R. (2019). From Manuscript Submission to Article Publication: Shedding Light on the Review Process in JR. Journal of Retailing.
Roggeveen, A.L., Sethuraman, . (2019). Journal of Retailing: New Initiatives and News Updates. Journal of Retailing.
Roggeveen, A.L., Sethuraman , R. (2018). Editorial: Current Articles and Future Initiatives. Journal of Retailing.
Roggeveen, A.L. (2018). Gratitude, Homage, and Reflections from the Co-editors. Journal of Retailing.
Roggeveen, A.L., Sethuraman , R. (2018). Reflections from the Co-editors. Journal of Retailing.
Roggeveen, A.L., Beitelspacher, L.S. (2018). Educating the Retailers of Tomorrow: An Overview of Journal of Marketing Education Special Issue on Retailing. Journal of Marketing Education.
Roggeveen, A.L., Sethuraman , R. (2018). Understanding the JR Heritage, Publishing in JR, and the Evolving Retail Field. Journal of Retailing.
Grewal, D., Roggeveen, A.L., Sisodia, R.S., Nordfält, J. (2017). Enhancing Customer Engagement Through Consciousness. Journal of Retailing. Vol: 93, Issue: 1, Page: 55-64.
Grewal, D., Roggeveen, A.L., Nordfält, J. (2017). The Future of Retailing. Journal of Retailing. Vol: 93, Issue: 1, Page: 1-6.
Grewal, D., Roggeveen, A.L., Runyan, R.C., Nordfält, J., Lira, M.E. (2017). Retailing in today’s world: Multiple channels and other strategic decisions affecting firm performance. Journal of Retailing and Consumer Services. Vol: 34, Page: 261–263. Pergamon.
Alexander, A., Teller, C., Roggeveen, A.L. (2016). The Boundary Spanning of Managers within Service Delivery Networks. Journal of Business Research. Vol: 69, Issue: 12, Page: 6031-6039.
González, E.M., Esteva, E., Roggeveen, A.L., Grewal, D. (2016). Amount off versus percentage offwhen does it matter?. Journal of Business Research. Vol: 69, Issue: 3, Page: 1022–1027. Elsevier.
Lindström, A., Berg, H., Nordfält, J., Roggeveen, A.L., Grewal, D. (2016). Does the presence of a mannequin head change shopping behavior?. Journal of Business Research. Vol: 69, Issue: 2, Page: 517–524. Elsevier.
Roggeveen, A.L., Grewal, D. (2016). Engaging customers: the wheel of social media engagement. Journal of Consumer Marketing. Vol: 33, Issue: 2. EMERALD GROUP PUBLISHING LTD HOWARD HOUSE, WAGON LANE, BINGLEY BD16 1WA, W YORKSHIRE, ENGLAND.
Grewal, D., Roggeveen, A.L., Nordfält, J. (2016). Roles of retailer tactics and customer-specific factors in shopper marketing: Substantive, methodological, and conceptual issues. Journal of Business Research. Vol: 69, Issue: 3, Page: 1009–1013. Elsevier.
Aguirre, E., Roggeveen, A.L., Grewal, D., Wetzels, M. (2016). The personalization-privacy paradox: implications for new media. Journal of Consumer Marketing. Vol: 33, Issue: 2, Page: 98–110. Emerald Group Publishing Limited.
Roggeveen, A.L., Nordfalt, J., Grewal, D. (2016). Do Digital Displays Enhance Sales? Role of Retail Format and Message Content. Journal of Retailing. Vol: 92, Issue: 1, Page: 122-131.
Roggeveen, A.L., Grewal, D., Townsend, C., Krishnan, R. (2015). The impact of dynamic presentation format on consumer preferences for hedonic products and services. Journal of Marketing. Vol: 79, Issue: 6, Page: 34–49. American Marketing Association.
Roggeveen, A.L., Goodstein, R.C., Grewal, D. (2014). Improving the effect of guarantees: the role of a retailer’s reputation. Journal of Retailing. Vol: 90, Issue: 1, Page: 27–39. JAI.
Grewal, D., Nordfält, J., Roggeveen, A.L., Grewal, D., Roggeveen, A.L., Nordfält, J. (2014). Pricing in the modern world: the role of price-related and non-price related cues. Journal of Product & Brand Management. Vol: 23, Issue: 6, Page: 397–400. Emerald Group Publishing Limited.
Motyka, S., Grewal, D., Puccinelli, N.M., Roggeveen, A.L., Avnet, T., Daryanto, A., de Ruyter, K., Wetzels, M. (2014). Regulatory fit: A meta-analytic synthesis. Journal of Consumer Psychology. Vol: 24, Issue: 3, Page: 394–410. Elsevier Inc.
Grewal, D., Roggeveen, A.L., Puccinelli, N.M., Spence, C. (2014). Retail Atmospherics and In-Store Nonverbal Cues: An Introduction. Psychology & Marketing. Vol: 31, Issue: 7, Page: 469–471.
Spence, C., Puccinelli, N.M., Grewal, D., Roggeveen, A.L. (2014). Store atmospherics: A multisensory perspective. Psychology & Marketing. Vol: 31, Issue: 7, Page: 472–488.
Grewal, D., Roggeveen, A.L., Lindsey-Mullikin, J. (2014). The contingent effects of semantic price cues. Journal of Retailing. Vol: 90, Issue: 2, Page: 198–205. JAI.
Coulter, K.S., Roggeveen, A.L. (2014). Price Number Relationships and Deal Processing Fluency: The Effects of Approximation Sequences and Number Multiples. Journal of Marketing Research. Vol: 51, Issue: 1, Page: 69-82. American Marketing Association.
Grewal, D., Roggeveen, A.L., Runyan, R.C. (2013). Retailing in a connected world. Journal of Marketing Management. Vol: 29, Issue: 3-4, Page: 263–270. Taylor & Francis.
Grewal, D., Kopalle, P., Marmorstein, H., Roggeveen, A.L. (2012). Does travel time to stores matter? The role of merchandise availability. Journal of Retailing. Vol: 88, Issue: 3, Page: 437–444. JAI.
Grewal, D., Roggeveen, A.L., Compeau, L.D., Levy, M.R. (2012). Retail value-based pricing strategies: New times, new technologies, new consumers. Journal of Retailing. Vol: 88, Issue: 1, Page: 1–6. JAI.
Roggeveen, A.L., Tsiros, M., Grewal, D. (2012). Understanding the co-creation effect: when does collaborating with customers provide a lift to service recovery?. Journal of the Academy of Marketing Science. Vol: 40, Issue: 6, Page: 771–790. Springer US.
Coulter, K.S., Roggeveen, A.L. (2012). “Like it or not”: Consumer responses to word‐of‐mouth communication in on‐line social networks. Management Research Review. Vol: 35, Issue: 9, Page: 878-899. Emerald Group Publishing Ltd..
Coulter, K.S., Roggeveen, A.L. (2012). Deal or no deal?: How number of buyers, purchase limit, and time‐to‐expiration impact purchase decisions on group buying websites. Journal of Research in Interactive Marketing. Vol: 6, Issue: 2, Page: 78-95. Emerald Group Publishing Ltd..
Grewal, D., Roggeveen, A.L., Compeau, L.D., Levy, M.R. (2011). Evolving pricing practices: the role of new business models. Journal of Product & Brand Management. Vol: 20, Issue: 7, Page: 510–513. Emerald Group Publishing Limited.
Wilcox, K., Roggeveen, A.L., Grewal, D. (2011). Shall I tell you now or later? Assimilation and contrast in the evaluation of experiential products. Journal of Consumer Research. Vol: 38, Issue: 4, Page: 763–773. The Oxford University Press.
Biswas, D., Grewal, D., Roggeveen, A.L. (2010). How the order of sampled experiential products affects choice. Journal of Marketing Research. Vol: 47, Issue: 3, Page: 508–519. Am Marketing Assoc.
Verhoef, P., Lemon, K., Parasuraman, A., Roggeveen, A.L., Tsiros, M., Schlesinger, L. (2009). Customer Experience Creation: Determinants, Dynamics, and Management Strategies. Journal of Retailing. Vol: 85, Issue: 1, Page: 31-41.
Grewal, D., Roggeveen, A.L., Tsiros, M. (2008). The Effect of Compensation on Repurchase Intentions in Service Recovery. Journal of Retailing. Vol: 84, Issue: 4.
Bharadwaj, N., Roggeveen, A.L. (2008). The Impact of Offshoured and Outsourced Call Service Centers on Customer Appraisals. Marketing Letters.
Johar, G., Roggeveen, A.L. (2007). Changing False Beliefs from Repeated Advertising: The Role of Claim-Refutation Alignment. Journal of Consumer Psychology.
Roggeveen, A.L., Bharadwaj, N., Hoyer, W. (2007). How Call Center Location Impacts Expectations of Service from Reputable versus Lesser Known Firms. Journal of Retailing.
Estelami, H., Grewal, D., Roggeveen, A.L. (2007). The negative effect of policy restrictions on consumers post-purchase reactions to price-matching guarantees. Journal of the Academy of Marketing Science. Vol: 35, Issue: 2, Page: 208–219. Kluwer Academic Publishers-Plenum Publishers.
Roggeveen, A.L., Grewal, D., Gotlieb, J. (2006). Does the frame of a comparative ad moderate the effectiveness of extrinsic information cues?. Journal of Consumer Research. Vol: 33, Issue: 1, Page: 115–122. The Oxford University Press.
Roggeveen, A.L., Johar, G. (2004). Integration of Discrepant Sales Forecasts: The Influence of Plausibility Inferences Based on an Evoked Range. Journal of Marketing Research.
Roggeveen, A.L., Johar, G. (2002). Perceived Source Variability versus Familiarity: Testing Competing Explanations for the Truth Effect. Journal of Consumer Psychology.

Cases and Teaching Notes

Hill, K.M., Roggeveen, A.L., Grewal, D., Nordfalt, J. (2015). ICA: Changing the supermarket business, one screen at a time. Babson Worldwide, A Special Case Collection..
Hill, K.M., Roggeveen, A.L., Grewal, D., Nordfalt, J. (2015). Teaching Note - ICA: Changing the Supermarket Business, One Screen at a Time. Babson Worldwide, A Special Case Collection.

Book Chapters

Schweiger, E., Grewal, D., Roggeveen, A.L., Beitelspacher, L.S. (2020). Managing the Luxury Shopping Experience in a Multi-channel World: Luxury Research Handbook.
Schweiger, E., Roggeveen, A.L., Grewal, D., Puccinelli, N. (2019). How In-Store Retail and Service Atmosphere Create Customer Engagement: Handbook of Research on Customer Engagement.
Roggeveen, A.L., Grewal, D. (2018). In-store Marketing: Existing and Emerging Elements: Handbook of Research on Retailing.
Grewal, D., Roggeveen, A.L., Beitelspacher, L.S., , . (2017). How Retailing Cues Influence Shopping Perceptions and Behavior: The Routledge Companion to Consumer Behavior. Issue: 1, Page: 291-303. Routledge.
Grewal, D., Roggeveen, A.L., Lindsey-Mullikin, J. (2015). Effectiveness of Within-Store and Between-Store Semantic Price Cues: Empirical Generalizations about Marketing Impact, 2nd Edition.
Roggeveen, A.L. (2015). Innovation and Experimentation: Taking Risks, Learning from Failures, and Moving Forward: Evolving Entrepreneurial Education: Innovation in the Babson Classroom. Emerald Group Publishing Ltd..
Grewal, D., Roggeveen, A.L., Tsiros, M. (2015). Service Failure and Customer Compensation: Empirical Generalizations about Marketing Impact, 2nd Edition.
Grewal, D., Roggeveen, A.L., Shankaranarayanan, G. (2015). Marketing and ITS Integration - Developing the Next Generation Managers: Evolving Entrepreneurial Education: Innovation in the Babson Classroom. Page: 139-158. Emerald Group Publishing.
Nordfalt, J., Grewal, D., Roggeveen, A.L., Hill, K.M. (2014). Insights from in-store marketing experiments: Shopper Marketing and the Role of In-Store Marketing (Review of Marketing Research). Vol: 11, Page: 127-146. Emerald Group Publishing Limited.
Grewal, D., Roggeveen, A.L. (2012). Enhancing Retailers' Understanding of Decisions that Can Directly Impact Their Profitability: A Commentary on the Contributions of V. Kumar: Legends in Marketing: V. Kumar.
Grewal, D., Roggeveen, A.L. (2011). Decomposing the Intricate Role of Price, Quality, and Value Relationships: Legends in Marketing: Kent B. Monroe.
Grewal, D., Roggeveen, A.L. (2011). Enhancing Retailers' Understanding of Experiential Value and Store Choice: A Commentary on the Contributions of Naresh Malhotra: Legends in Marketing: Naresh Malhotra.
Monroe, K.B., Grewal, D., Roggeveen, A.L. (2011). The Price-quality-value Relationship. Sage.
Grewal, D., Roggeveen, A.L., Tsiros, M. (2009). Service Failure and Customer Compensation: Empirical Generalizations about Marketing Impact. Marketing Science Institute Publications.
Estelami, H., Grewal, D., Roggeveen, A.L. (2004). The Effect of Retailer Reputation and Response on Postpurchase Consumer Reactions to Price-Matching Guarantees: Empirical Generalizations about Marketing Impact.

Reports

Grewal, D., Mende, M., Guha, A., Ailawadi, K., Roggeveen, A.L., Scott, M., Rindfleisch, A., Pauwels, K., Kahn, B. (2021). Marketing in a Crises-laden World: Marketing Science Institute Reports.
Grewal, D., Motyka, S., Puccinelli, N.M., Roggeveen, A.L., Daryanto, A., de Ruyter, K., Wetzels, M. (2011). Understanding how to achieve competitive advantage through regulatory fit: a meta-analysis. Page: 10–117.

Conference Proceedings

Martinez-Lopez, F., Gazquez-Abad, J., Roggeveen, A.L. (2019). Preface: Advances in National Brand and Private Label Marketing.
Roggeveen, A.L. (2014). Instilling a Desire to Learn: The Importance of a Well Designed Course: Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference. Academy of Marketing Science.
Hallock, W., Roggeveen, A.L., Crittenden, V. (2014). Social Media and Customer Engagement: Dyadic Word-of-Mouth: Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference. Academy of Marketing Science.
Coulter, K., Roggeveen, A.L., Grewal, D. (2013). How Hand Position Impacts Cognitive Processing: Implications for Mobile Marketing Messages: Advances in Consumer Research. Vol: 41. link
Roggeveen, A.L., Mukhopadhyay, A., Grewal, D. (2012). Corporate Communications in Uncertain Times: Messages of Hope or Pride?: Advances in Consumer Research. Vol: 40. Association for Consumer Research.
Coulter, K.S., Roggeveen, A.L. (2012). Deal or No Deal? Factors Impacting Purchase Decisions on Internet Group Buying Sites: AMA Winter Educator’s Conference Proceedings: Marketing Theory and Applications. Vol: 23, Page: 167-168. American Marketing Association.
Coulter, K.S., Roggeveen, A.L. (2012). What’s Not to Like? Consumer Responses to Word-of-Mouth Communication in On-Line Social Networks: AMA Winter Educator’s Conference Proceedings: Marketing Theory and Applications. Vol: 23, Page: 194-195. American Marketing Association.
Wilcox, K., Roggeveen, A.L., Grewal, D. (2011). How the Order of Information About an Experiential Product Impacts Affective Evaluation.
Coulter, K., Roggeveen, A.L. (2011). Like It or Not: Word of Mouth Communication in Online Social Networks: AMA Summer Educator's Conference Proceedings: Marketing 2011: Delivering Value in Turbulent Times.
Wilcox, K., Roggeveen, A.L., Grewal, D. (2011). Shall I Tell You Now or Later? The Effect of Production Information Order on Experiential Product Evaluation: Proceedings of the Society of Consumer Psychology.
Roggeveen, A.L., Grewal, D., Goodstein, R. (2010). Combining High-Scope and Low-Scope Retail Cues: an Integrative Perspective.
Biswas, D., Grewal, D., Roggeveen, A.L. (2009). How the Order of Sampled Experiential Goods Affects Choice: Asia-Pacific Advances in Consumer Research.
Biswas, D., Grewal, D., Roggeveen, A.L. (2008). Consumer Decision Making for Sequential Experiential Products: Does the Product Serial Position Matter?: Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference. Page: 53–53.
Roggeveen, A.L., , ., Grewal, D. (2008). How Does the Presence of a Guarantee Cue Impact Evaluations of a Retailer? It Depends on Cue Typicality and the Reputation of Cue's Valence: Proceedings of 2008 Academy of Marketing Science Annual Conference.
Biswas, D., Roggeveen, A.L., Grewal, D. (2007). A Belief Updating Perspective of Combining Information From Sequential Sources: the Role of the Focal Hypothesis.
Biswas, D., Roggeveen, A.L., Grewal, D. (2007). A Belief Updating Perspective of Combining Sequential Information - Seizing and Freezing for the Focal Hypothesis: AMA Summer Educator's Conference Proceedings.
Roggeveen, A.L., Grewal, D. (2007). How Cue Congruity Affects Consumer Perceptions.
Roggeveen, A.L., Grewal, D. (2007). How Does the Presence of a Guarantee Cue Impact Evaluations of a Retailer?: It Depends on Cue Typicality and the Reputation Cues Valence. Page: 148.
Roggeveen, A.L., Grewal, D. (2006). Developing effective service recovery strategies: the role of explanation and compensation. Page: 32.

Other

Grewal, D., Roggeveen, A.L., Nordfält, J. (2014). Shopper Marketing and the Role of In-store Marketing. Emerald.

The Future of Physical Stores: Creating Reasons for Customers to Visit Roggeveen, A. Breugelmans, E. Altenburg, L. Lehmkuhle, F. Krafft, M. Lamey, L. Retailing Conference, Babson Park, MA (2023)
DocSIG Mentor Panel Roggeveen, A. AMA Doctoral Consortium, Oslo, Norway (2023)
Opportunities in Retailing Research Roggeveen, A. AMA Doctoral Consortium, Oslo, Norway (2023)
Consumers’ Perceptions and Intentions Toward the Purchase of NFTs Vannucci, V. Pizze, G. Roggeveen, A. Grewal, D. European Marketing Academy Annual Conference, Odense, Denmark (2023)
Retailing in the Metaverse Linzmajer, M. Roggeveen, A. Hoang, M. Schraml, C. Rudoph, T. European Marketing Academy Annual Conference, Odense, Denmark (2023)
Understanding how Weekday vs. Weekend Grocery Shopping Influences the Effect of Music on Sales Ahlbom, C. Roggeveen, A. Grewal, D. Nordfalt, J. European Marketing Academy Annual Conference, Odense, Denmark (2023)
Submissions and Review Process at Journal Roggeveen, A. KU Leuven, Leuven, Belgium (2023)
Understanding how Weekday vs. Weekend Grocery Shopping Influences the Effect of Music on Sales Ahlbom, C. Roggeveen, A. Grewal, D. Nordfalt, J. KU Leuven, Leuven, Belgium (2023)
Future of Retailing Grewal, D. Roggeveen, A. Monterrey Tec, Monterrey, Mexico (2023)
Future of Retailing Grewal, D. Roggeveen, A. Monterrey Tec, Monterrey, Mexico (2023)
Submission and Review Process Workshop Roggeveen, A. Grewal, D. Monterrey Tec, Monterrey, Mexico (2023)
Submissions and Review Process at Journal Roggeveen, A. Monterrey Tec, Monterrey, Mexico (2023)
Understanding how Weekday vs. Weekend Grocery Shopping Influences the Effect of Music on Sales Ahlbom, C. Roggeveen, A. Grewal, D. Nordfalt, J. Winter American Marketing Association Conference, Nashville, TN (2023)
What Happens When an Article is Submitted: Understanding the Review Process Roggeveen, A. Workshop on Research Writing and Publication, Online (at Central University of Haryana, India) (2022)
Deescalating Arousal in Social Media Complaints Using Active Listening and Empathy to Enhance Customer Gratitude Herhausen, D. Grewal, L. Cummings, K. Roggeveen, A. Grewal, D. Villarroel, F. , . Association for Consumer Research, Denver, Colorado (2022)
Caring about Coopetition: The Coopetition Effect, Why Cooperating with Competitors Increases Purchase Preferences Söndergaard, M. Roggeveen, A. Summer AMA Conference, Chicago, Illinois (2022)
How Collective Stress Affects Price Fairness Perceptions: The Role of Nostalgia Xia, L. Roggeveen, A. Association for consumer Research Latin America, Quito, Ecuador (2022)
The Impact of Attribute Importance Bolstering on Post-Choice Preferences Zemborain, M. Johar, G. Roggeveen, A. Ansari, A. Association for Consumer Research Latin America, Quito, Ecuador (2022)
Meet the Editors Panelist Roggeveen, A. Frontiers in Service, Wellesley, Massachusetts (2022)
The Great Retail Reset Roggeveen, A. Frontiers in Service , Wellesley, Massachusetts (2022)
Served by a Cyborg: How Consumers Respond to Human Enhancement Technologies in Service Interactions Hess, N. Mende, M. Scott, M. Grewal, D. Roggeveen, A. Frontiers in Services 2022, Babson (2022)
Why Cooperating with Competitors Increase Purchase Preferences Söndergaard, M. Roggeveen, A. Stockholm School of Economics, Stockholm, Sweden (2022)
In-Store Endcap Projections and Impacts on Sales Ahlbom, C. Roggeveen, A. Grewal, D. Schweiger, E. Nordfalt, J. Around the World-RetailFit 2022, Online via University of Johannesburg, South Africa (2022)
Meet the Editors Panelist Roggeveen, A. American Marketing Association Winter Conference, Online (2022)
Future of Brand, Merchandise, and Retail Environments Roggeveen, A. Tecnologico de Monterrey, Mexico (2021)
Publishing in Journal of Retailing Roggeveen, A. Tecnologico de Monterrey, Mexico (2021)
Consumers Reactions to 3D versus 2D Product Pictures Roggeveen, A. Pizzi, G. Scarpi, D. Vannucci, V. XVIII Annual Conference of the Italian Marketing Association, Ancona, Italy (2021)
Technology-Augmented in-Store Endcaps and Impacts on Sales Roggeveen, A. Schweiger, E. Ahlbom, C. Grewal, D. Nordfalt, . Frontiers in Service Conference, Online (2021)
Meet the Editors Roggeveen, A. Academy of Marketing Science Conference, Online (2021)
Meet the Editors Roggeveen, A. AIM-AMA-Sheth Foundation Doctoral Consortium, Online (2021)
Women's Workshop Roggeveen, A. ISMS Marketing Science Conference, Online (2021)
Meet the Editors Roggeveen, A. SIMSR Global C, Mumbai, India (2021)
Participant in Academic Summit Roggeveen, A. 2021 Responsible Research Academic Summit: Experiences and Best Practices, Online (2021)
Publishing in the Journal of Retailing Roggeveen, A. Bath University Research Seminar, Bath, England (2021)
Addressing Boththe Failure and the Flames: Deescalating Negative Arousal in Service Delivery Herhausen, D. Hill, K. Roggeveen, A. Grewal, D. Kredge Business School, France (2021)
Addressing Both the Failure and the Flames: Deescalating Negative Arousal in Service Delivery Herhausen, D. Cummings, K. Roggeveen, A. Grewal, D. Vrije Universiteit, Amsterdam, the Netherland (2021)
Online Daily Coupons: Understanding How Prepayment Impacts Spending at Redemption Roggeveen, A. Berehsat, A. Nardini, G. Winter American Marketing Association, Online (2021)
Towards Quality Publications and Impactful Research Roggeveen, A. Guru Gobind Singh Indraprastha University , New Delhi, India (2021)
Meet the Editors Roggeveen, A. Academy of Marketing Science Conference, Online (2020)
The Retail Customer Journey in a Covid-19 World Roggeveen, A. Retailing Summit 2020, online (2020)
Dean’s Distinguished Lecture - Retail Branding in 2020: Creating a Strong Retail Brand Roggeveen, A. Babson College Beta Gamma Sigma Undergraduate Induction Ceremony, Online (2020)
Meet the Editors Roggeveen, A. American Marketing Associate Winter Conference, San Diego, CA (2020)
The Service Recovery Behavioral Change Model: Deescalating Negative Arousal and Recovering from Service Failures Cummings, K. Roggeveen, A. Grewal, D. Babson Research Day, Babson Park, MA (2020)
Retailing in a Global Marketplace: Creating a Customer Experience Roggeveen, A. Handelsrådets Day, Stockholm, Sweden (2019)
Publishing in Journal of Retailing Roggeveen, A. Suffolk University, Boston, MA (2019)
The Impact of a Complement-Based Assortment Organization on Purchases Roggeveen, A. Sarantopoulos, P. Theotokis, A. Pramatari, K. Suffolk University, Boston, MA (2019)
Meet the Editors Roggeveen, A. AMA Summer Conference, San Diego, CA (2019)
In-Store Digital Projections – How Vividness Impacts Sales Roggeveen, A. Schweiger, E. Grewal, D. Ahlbom, C. Nordfalt, J. Summer AMA Conference, Chicago (2019)
The Impact of a Complement-Based Assortment Organization on Purchases Roggeveen, A. Sarantopoulos, P. Theotokis, A. Pramatari, K. ESADE, Barcelona (2019)
Patterns in Motion: How the Visual Pattern Shown in the Ad Impacts Product Evaluations Farace, S. Roggeveen, A. Villarroel Ordenes, F. de Ruyhter, K. Wetzel, M. Grewal, D. Marketing Science Conference, Rome (2019)
Journal of Retailing and Importance of Understanding Privacy Issues in the Retail Setting Roggeveen, A. Thought Leaders Conference on Privacy in Marketing, Florence, Italy (2019)
Spending at Redemption of Online Daily Coupons: The Impact of Acquisition Cost Saliency and Magnitude Roggeveen, A. Besharat, A. Nakhata, C. Academy of Marketing Science, Vancouver, British Columbia (2019)
The Impact of a Complement-Based Assortment Organization on Purchases Roggeveen, A. Sarantopoulos, P. Theotokis, A. Pramatari, K. Academy of Marketing Science Conference, Vancouver, British Columbia (2019)
Marketing Strategy Panel Roggeveen, A. Don Lehmann’s 50th Anniversary Conference, New York, NY (2019)
Retailing in a Global Marketplace: Creating a Customer Experience Roggeveen, A. Handelsrådet Board Meeting, Stockholm, Sweden (2019)
Superhumans At Your Service: Exploring Effects of Enhancing Service Providers on Customers and Employees Grewal, D. Roggeveen, A. Scott, M. Kroshke, M. Mende, M. JIM Thought Leader Conference: Big Data, Technology-Driven CRM & Artificial Intelligence, Lisbon (2019)
Meeting with Editors of International Journals Roggeveen, A. MSI 2019, Third Thought Leaders’ Conference of Marketing Science and Innovation and Global Marketing and International Business Academic Conference of Journal of International Marketing, Beijing, China (2019)
Retailing in a Global Marketplace: A ‘PLEND’ Framework Roggeveen, A. MSI 2019, Third Thought Leaders’ Conference of Marketing Science and Innovation and Global Marketing and International Business Academic Conference of Journal of International Marketing, Beijing, China (2019)
Meet the Editors Roggeveen, A. AMA Winter Conference, Austin, Texas (2019)
Meet the Editors Roggeveen, A. Babson Research Day, Babson Park, MA (2019)
The Impact of a Complement-Based Assortment Organization on Purchases Roggeveen, A. Sarantopoulos, P. Theotokis, A. Pramatari, K. Babson Research Day, Babson Park, MA (2019)
Retailing Field Studies in an International Context Roggeveen, A. Grewal, D. Schweiger, E. Ahlbom, C. Nordfalt, J. Winter AMA Conference, Austin, Texas (2019)
The Impact of a Complement-Based Assortment Organization on Purchases Roggeveen, A. Sarantopoulos, P. Theotokis, A. Pramatari, K. Winter AMA Conference, Austin, Texas (2019)
Publishing in Top Journals on Topics Related to Retailing Roggeveen, A. University of South Florida, Tampa, Florida (2019)
The Impact of a Complement-Based Assortment Organization on Purchases Roggeveen, A. Sarantopoulos, P. Theotokis, A. Pramatari, K. University of South Florida, Tampa, Florida (2019)
The Impact of a Complement-Based Assortment Organization on Purchases Roggeveen, A. Sarantopoulos, P. Theotokis, A. Pramatari, K. Shanghai Jiao Tong University, Shanghai, China (2018)
Using Multi-Methods in Behavioral Pricing Research Roggeveen, A. Association for Consumer Research Conference, Dallas, Texas (2018)
The Only Thing that is Constant is Change Roggeveen, A. CPG Industry Spotlight, Babson Park, MA (2018)
The Impact of a Complement-Based Assortment Organization on Purchases Roggeveen, A. Sarantopoulos, P. Theotokis, A. Pramatari, K. University of Massachusetts - Lowell, Lowell, MA (2018)
How to Respond When a Consumer Vindictively Complains About Your Firm Online Hill, K. Roggeveen, A. 2018 Summer American Marketing Association Conference, Boston, MA (2018)
How to Respond when a Consumer Complains about your firm online Hill, K. Rogeveen, A. Grewal, D. American Marketing Association, Boston (2018)
Meet the Editors Roggeveen, A. American Marketing Association Summer Conference, Boston, MA (2018)
Display the Price to the Left or Right of the Product? When and Why this Matters Roggeveen, A. Grewal, D. Guha, A. Suri, R. Puccinelli, N. Summer American Marketing Association Conference, Boston, MA (2018)
Meet the Editors Roggeveen, A. AMA Doctoral Consortium, Leeds, England (2018)
The Impact of a Complement-Based Assortment Organization on Purchases Roggeveen, A. Sarantopoulos, P. Theotokis, A. Pramatari, K. AMA Doctoral Consortium, Leeds, England (2018)
The Impact of a Complement-Based Assortment Organization on Purchases Roggeveen, A. Sarantopoulos, P. Theotokis, A. Pramatari, K. AMA/ACRA Triennial Conference, Toronto, Ontario (2018)
When In-Store Music Enhances Sales: The Role of Motivational Congruity Roggeveen, A. Grewal, D. Ahlbom, C. Nordfalt, J. AMA/ACRA Triennial Conference, Toronto, Ontario (2018)
Which Side is Right? Visual Price Dominance Under Low and High Engagement Roggeveen, A. Grewal, D. Puccinelli, N. Suri, R. Guha, A. European Association for Consumer Research, Ghent, Belgium (2018)
Display the Price to the Left or Right of the Product? When and Why this Matters Roggeveen, A. Grewal, D. Suri, R. Puccinelli, N. Guha, A. Creating Value: Pricing Research Camp, Babson Park, MA (2018)
Roundtable on Behavioral Pricing Roggeveen, A. Creating Value: Pricing Research Camp, Babson Park, MA (2018)
When It is Too Good to be True: Examining Consumers’ Reactions and Firms’ Responses to Price Mistakes Xia, L. Roggeveen, A. Creating Value: Pricing Research Camp, Babson Park, MA (2018)
5 E's of Retailing: Today, Tomorrow, and ... Grewal, D. Roggeveen, A. Tecnologico de Monterrey, Monterrey, Mexico (2018)
The Impact of a Complement-Based Assortment Organization on Purchases Sarantopoulos, P. Theotokis, A. Pramatari, K. Roggeveen, A. KU Leuven Symposium on Manufacturer-Retailer Relationships, Antwerp, Belgium (2018)
Meet the Editors Roggeveen, A. American Marketing Association - Winter Conference, New Orlean, LA (2018)
SIG Best Practice Sharing Session Roggeveen, A. American Marketing Association Winter Conference, New Orleans, LA (2018)
The Impact of a Complement-Based Assortment Organization on Purchases Sarantopoulos, P. Theotokis, A. Pramatari, K. Roggeveen, A. Northeastern University Marketing Seminar,, Boston, MA (2018)
Customer Engagement Roggeveen, A. Roundtable on Customer Experience, New York, NY (2017)
Which Side is Right? Visual Price Dominance under Low and High Engagement Roggeveen, A. Grewal, D. Puccinelli, N. Suri, R. La Londe Conference, La Londe, France (2017)
Exploring Consumer Spending When Redeeming Online Daily Coupons Roggeveen, A. Besharat, A. Nakhata, C. Stock, J. Academy of Marketing Science, Coronado Island, California (2017)
Which Side Is Right? Visual Price Dominance Under Low and High Engagement Roggeveen, A. Grewal, D. Puccinelli, N. Suri, R. JAMS Thought Leaders in Consumer-Based Strategy Conference, Amsterdam, Netherlands (2017)
Re-examining the Perceived Value Construct Grewal, D. Krishnan, R. Roggeveen, A. Pricing Camp, Chicago, Illinois (2017)
When It is Too Good to be True: Examining Consumers’ Reactions and Firms’ Responses to Price Mistakes Roggeveen, A. Xia, L. Pricing Camp, Chicago, Illinois (2017)
How to Respond When a Consumer Complains About Your Firm Online Hill, K. Roggeveen, A. Northeast Decision Sciences Institute Annual Conference, Springfield, MA (2017)
When to Set the Tone: Moderators to the Effectiveness of In-Store Music Roggeveen, A. Grewal, D. Ahlbom, C. Nordfalt, J. , . American Marketing Association, Orlando, Florida (2017)
Which Side Is Right? Enhancing Customer Experience Through Visual Price Dominance Roggeveen, A. Grewal, D. Puccinelli, N. Suri, R. , . Babson Research Day, Babson Park, Massachusetts (2017)
Music in Retailing Ahlbom, C. Roggeveen, A. Grewal, D. Nordfalt, J. Nordic Retail and Wholesale Conference, Aarhus, Denmark (2016)
Which Side Is Right? Enhancing Customer Experience Through Visual Price Dominance Roggeveen, A. Puccinelli, N. Grewal, D. Suri, R. Association of Consumer Research Conference, Berlin (2016)
Using Neural Correlates for Enhancing Customer Experience Through Effective Visual Price Placement Roggeveen, A. Puccinelli, N. Grewal, D. Suri, R. Agrali, A. Ayaz, H. Izzetoglu, K. Onaral, B. Neuroergonomics Conference, Paris, France (2016)
How to Excel in Publishing in Marketing Journals Roggeveen, A. MMA Fall Educator’s Conference, Providence, Rhode Island (2016)
Research Productivity and Publishing Strategies Roggeveen, A. MMA Fall Educator’s Conference, Providence, Rhode Island (2016)
Which Side is Right? Visual Price Dominance under Low and High Engagement Roggeveen, A. Puccinelli, N. Grewal, D. Suri, R. Summer AMA Conference, Atlanta, Georgia (2016)
The Impact of Congruency of a Special Display with Its Surroundings Roggeveen, A. Nordfalt, J. Grewal, D. Goodstein, R. Academy of Marketing Science, Orlando, Florida (2016)
With or Without You: Playing Music in Grocery Stores Roggeveen, A. Ahlbom, C. Grewal, D. Nordfalt, J. Academy of Marketing Science, Orlando, Florida (2016)
Which Side is Right? Visual Price Dominance under Low and High Engagement Roggeveen, A. Puccinelli, N. Grewal, D. Suri, R. Consumer Insights Conference, Yale School of Management,, New Haven, Connecticut (2016)
Which Side is Right? Visual Price Dominance under Low and High Engagement Roggeveen, A. Puccinelli, N. Suri, R. Grewal, D. , . European Marketing Academy, Oslo, Norway (2016)
Perceptual Fluency Roggeveen, A. PhD Seminar, Stockholm, Sweden (2016)
Online Daily Coupons: Consumers’ Spending and Retailers’ Profitability Roggeveen, A. Nakhata, C. Besharat, A. Stock, J. Stockholm School of Economics, Stockholm, Sweden (2016)
Which Side is Right? Visual Price Dominance under Low and High Engagement Roggeveen, A. Puccinelli, N. Grewal, D. Suri, R. University of Rhode Island, Kingston, Rhode Island (2016)
Meet the Editors Roggeveen, A. American Collegiate Retailing Association Conference, Secaucus, New Jersey (2016)
Product Placement: Does Congruity Matter? Roggeveen, A. Norfalt, J. Grewal, D. Goodstein, R. American Collegiate Retailing Association Conference, Secaucus, New Jersey (2016)
Which Side is Right? Visual Price Dominance under Low and High Engagement Roggeveen, A. Puccinelli, N. Grewal, D. Suri, R. Babson Faculty Research Chat, Babson Park, Massachusetts (2016)
Which Side is Right? Visual Price Dominance Under Low and High Engagement Roggeveen, A. Puccinelli, N. Suri, R. Grewal, D. Research Seminar, Stockholm School of Economics (2015)
The impact of service recovery strategies on consumer responses: A conceptual model and meta-analysis Hill, K. Roggeveen, A. Grewal, D. Association for Consumer Research Conference, New Orleans, LA (2015)
Product Placement: Does Congruity Matter Roggeveen, A. Grewal, D. Nordfalt, J. Goodstein, R. Summer AMA Conference, Chicago, IL (2015)
Consumer Response to Store Mannequins with and Without Heads: The Role of Fashion Expertise and Visual Attention Berg, H. Lindstrom, A. Roggeveen, A. Grewal, D. Nordfalt, J. AMA/ACRA Second Triennial Conference, Coral Gables, FL (2015)
Which Discounts do Customers Prefer: Efffects of Discount Types on Purchase Intention Gonzalez Hernandez, E. Esteva, E. Roggeveen, A. Grewal, D. AMA/ACRA Second Triennial Conference, Coral Gables, FL (2015)
Service Recovery in a Technological World Roggeveen, A. Hill, K. Grewal, D. American Marketing Association Winter Conference, San Antonio, Texas (2015)
Analytics, Experimentation, Insights and Observation Grewal, D. Nordfält, J. Roggeveen, A. Stockholm School of Economics, Stockholm, Sweden (2014)
Shaping the Retail Space: Special displays as a tool for promotion and navigation Nordfält, J. Grewal, D. Roggeveen, A. The 4th Nordic Retail and Wholesale Conference, Stockholm, Sweden (2014)
Instilling in Students a Desire to Learn: The Importance of a Well Designed Course Roggeveen, A. 2014 Academy of Marketing Science Conference, Indianapolis, IN (2014)
Social Media and Customer Engagement: Dyadic Word-of-Mouth Roggeveen, A. Hallock, W. Crittenden, V. 2014 Academy of Marketing Science Conference, Indianapolis, IN (2014)
In-store Experiments Nordfält, J. Grewal, D. Roggeveen, A. Hill, K. 2014 Shopper Marketing & Pricing Conference, Stockholm, Sweden (2014)
How Consumers Respond to Advertisements: The Impact of Position Coulter, K. Roggeveen, A. Grewal, D. University of Surrey, Guildford, England (2014)
How Hand Position Impacts Cognitive Processing – Implications for Advertising Messages across Media Coulter, K. Roggeveen, A. Grewal, D. Innovations in Retailing and Marketing Colloquium, Wellesley, MA (2014)
Conducting Research with Field Studies: In-store Experiments Nordfält, J. Grewal, D. Roggeveen, A. Hill, K. Retailing Research & Research Methodology, Wellesley, MA (2014)
The Impact of the Head of a Mannequin on How Consumers Respond to the Clothes Displayed on the Mannequin Nordfält, J. Grewal, D. Roggeveen, A. Berg, H. Lindstrom, A. Retailing Research & Research Methodology, Babson Park, MA (2014)
Number Fluency Effects in Price Promotions Roggeveen, A. Coulter, K. Babson Research Chat, Wellesley, MA (2014)
Consumer Response to Variations in Store Mannequins Nordfält, J. Grewal, D. Roggeveen, A. Berg, H. Lindström, A. 2014 Winter Marketing Educators Conference, Orlando, FL (2014)
Marketing Experiments Grewal, D. Roggeveen, A. Research Seminar, Guadalajara, Mexico (2014)
Number Fluency Effects in Price Promotions Coulter, K. Roggeveen, A. UMass Seminar Series, Amherst, MA (2013)
How Hand Position Impacts Cognitive Processing: Implications for Mobile Marketing Messages Coulter, K. Roggeveen, A. Grewal, D. Association for Consumer Research North American Conference, Chicago, IL (2013)
Price Fluency Effects Roggeveen, A. Coulter, K. American Marketing Association Summer Conference, Boston, MA (2013)
Consumer Responses To Variations In Store Mannequins Is Regulated By Level Of Consumer Knowledge Nordfält, J. Roggeveen, A. Grewal, D. Lindström, A. Berg, H. Pricing and Retailing Conference, Wellesley, MA (2013)
Number Fluency Effects in Price Promotions Roggeveen, A. Coulter, K. , Maastricht, the Netherlands (2013)
Contingent Effects of Semantic Price Cues Roggeveen, A. Grewal, D. Lindsey-Mullikin, J. AMA Marketing & Public Policy Conference, Washington DC (2013)
The Effectiveness of Digital Signs: The Impact of Store Type Roggeveen, A. Nordflat, J. Grewal, D. AMA Winter Conference, Las Vegas, NV (2013)
Online Group Buying Sites: The Impact of Numeric Information On Purchase Decisions Roggeveen, A. Coulter, K. Babson College Research Chat, Babson Park, MA (2013)
Online Group Buying Sites: The Impact of Numeric Information on Purchase Decisions Roggeveen, A. Coulter, K. Universitat Oberta de Catalunya, Barcelona Spain (2012)
Corporate Communications in Uncertain Times: Messages of Hope or Pride? Grewal, D. Roggeveen, A. Mukhopadhyay, A. ACR North American Conference, Vancouver, BC (2012)
When Semantic Cues Affect Quality Perceptions Grewal, D. Roggeveen, A. Lindsey-Mullikin, J. Summer AMA conference, Chicago, IL (2012)
The Impact of Digital Displays on Consumer Behavior Roggeveen, A. Nordflat, J. Grewal, D. AMA/ACRA Retailing Conference, Seattle, WA (2012)
Shifting Preference Through Vividness of the Presentation Form Roggeveen, A. Townsend, C. Grewal, D. Kirshnan, R. Babson College Research Chat, Wellesley, MA (2012)
The Effects of Location of Price on Consumers Grewal, D. Suri, R. Roggeveen, A. Puccinelli, N. AMA Winter Conference, St. Petersburg, FL (2012)
Deal or No Deal? Factors Impacting Purchase Decisions on Internet Group Buying Sites Roggeveen, A. Coulter, K. American Marketing Association Winter Conference, St. Petersburg, FL (2012)
What's Not To Like?" Consumer Responses to Word-of-Mouth Communications in Online Social Networks Roggeveen, A. Coulter, K. American Marketing Association Winter Conference, St. Petersburg, FL (2012)
The Impact of Presentation Format on Preference Roggeveen, A. Townsend, C. Grewal, D. Kirshnan, R. Indian Institute of Management International Conference in Marketing, Noida, India (2012)
The Impact of Presentation Format on Preference Roggeveen, A. Townsend, C. Grewal, D. Kirshnan, R. North American Society for Marketing Education in India Fifth Great Lakes- NASMEI Marketing Conference, Manamai, India (2011)
The Impact of Swoosh in Making Online Product Exposures more Experiential Grewal, D. Townsend, C. Roggeveen, A. Kirshnan, R. , Maastricht University (2011)
When are Semantic Price Cues Effective in Influencing Perceptions of Quality? Grewal, D. Mullikin, J. Roggeveen, A. 2011 Academy of Marketing Science Conference, Coral Gables, FL (2011)
When to Present Price Information: Before and After Experiencing a Product? Grewal, D. Wilcox, K. Roggeveen, A. 2011 Academy of Marketing Science Conference, Coral Gables, FL (2011)
Shifting Preference Through Vividness of the Presentation Form Roggeveen, A. Townsend, C. Grewal, D. Kirshnan, R. Babson Marketing Division Research Chat, Babson College, Babson Park, MA (2011)
Word of Mouth Communication in Online Social Networks Roggeveen, A. Coulter, K. Direct/ Interactive Marketing Research Summit, Boston, MA (2011)
Like it or Not: Word of Mouth Communication in Online Social Networks Roggeveen, A. Coulter, K. Summer American Marketing Association Conference, San Francisco, CA (2011)
The Impact of Swoosh in Making Online Product Exposures more Experiential Grewal, D. Townsend, C. Roggeveen, A. Kirshnan, R. Summer American Marketing Association Conference, San Francisco, CA (2011)
How the Order of Information About an Experiential Product Impacts Affective Evaluation Grewal, D. Wilcox, K. Roggeveen, A. La Londe Conference for Marketign Communications and Consumer Behavior, La Londe, France (2011)
How Cue Congruity Affects Consumer Perceptions Grewal, D. Roggeveen, A. Goodstein, R. Seminar Series , Maastricht University (2011)
How the Order of Information About an Experiential Product Impacts its Evaluation Grewal, D. Wilcox, K. Roggeveen, A. Society for Consumer Psychology Conference, Atlanta, GA (2011)
How Far Will You Travel to Save Money? The Moderating Effects of Product Availability Uncertainty Grewal, D. Kopalle, P. Marmorstein, H. Roggeveen, A. Summer AMA, Boston, MA (2010)
Service Recovery Strategies Grewal, D. Roggeveen, A. Tsiros, M. WInter AMA, New Orleans, LA (2010)
The Impact of Experincing Goods on How They Are Evaluated Roggeveen, A. Maastricht University, Maastricht, Netherlands (2010)
How the Order of Information About an Experiential Product Impacts its Evaluation Grewal, D. Wilcox, K. Roggeveen, A. ACR, Jacksonville (2010)
The Impact of Price Information Before and After Experiencing a Product Roggeveen, A. Wilcox, K. Grewal, D. Pricing Conference, Boston, MA (2010)
Current Consumer Behavior Topics and Research Areas Roggeveen, A. Chadwick, Martin, and Bailey, Boston, MA (2010)
How the Order of Sampled Experiential Goods Affects Choice Roggeveen, A. Biswas, D. Grewal, D. Babson College Research Chat, Babson College, Babson Park, MA (2010)

Anne Roggeveen

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