Anne Roggeveen
- Professor
- Charles Clarke Reynolds Professor of Retailing and Marketing
Academic Division: Marketing
Academic Degrees
- Ph D, Columbia University
- M. Phil, Columbia University
- MBA, Bentley College
- BS, Tufts University
Academic Interest / Expertise
Retailing; Consumer Behavior; Marketing Experiments; Marketing Research; Marketing StrategyAwards & Honors
- 2023 — Faculty Fellow, AMA-Sheth Doctoral Consortium
- 2023 — Distinguished Visiting Professor in Retail and Marketing , Tecnológico de Monterrey
- 2022 — William R. Davidson Journal of Retailing Best Paper Award - 1st Runner Up, Journal of Retailing
- 2021 — Babson Senior Scholar Award, Babson College
- 2021 — Lifetime Achievement Award, American Marketing Association, Retail and Pricing Special Interest Group
- 2021 — Davidson Award, 1st Runner Up, Journal of Retailing
- 2021 — Doctoral Consortium Faculty Fellow, AIM-AMA-Sheth Foundation
- 2021 — Service Award, American Marketing Association - Retail and Pricing Special Interest Group
- 2020 — Faculty Fellow, AMA-Sheth Doctoral Consortium
- 2020 — Financial Times Top 100 - Business School Research with Social Impact, Financial Times
- 2019 — Best Paper in New Frontiers in Retail Track, Summer American Marketing Association
- 2019 — M. Wayne DeLozier Best Conference Paper Award, Academy of Marketing Science
- 2019 — Guest Professor of Business, University of International Business and Economics, Beijing, China
- 2019 — William R. Davidson Journal of Retailing Best Paper Award, Journal of Retailing
- 2019 — Honorary Visiting Professor of Retailing and Marketing at the Center for Retailing , Stockholm School of Economics
- 2018 — Outstanding Reviewer Award, Journal of Marketing
- 2018 — William R. Davidson Journal of Retailing Best Paper Award, Journal of Retailing
- 2018 — Faculty Fellow, AMA-Sheth Doctoral Consortium
- 2016 — Stanley Hollander Outstanding Retailing Paper Award , Academy of Marketing Science
- 2016 — William R. Davidson Journal of Retailing Best Paper Award, Journal of Retailing
- 2015 — Extramural Fellow, Maastricht University
- 2015 — Honorary Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics
- 2014 — Pearson Prentice Hall’s Solomon-Marshall-Stuart Award for Innovative Excellence in Marketing Education, American Marketing Association, Teaching & Learning SIG
- 2014 — Lamb-Hair-McDaniel Outstanding Marketing Teacher Award, Academy of Marketing Science
- 2014 — Women Who Make a Difference Award Nominee, Babson College
- 2012 — Babson College Faculty Scholarship Award, Babson College
- 2011 — Best Conference Paper, La Londe Conference
- 2010 — William R. Davidson Journal of Retailing Best Paper Award, Journal of Retailing
- 2009 — American Marketing Association Doctoral Consortium Fellow , American Marketing Association
- 2009 — Winter AMA Best Paper in Consumer Behavior Track , American Marketing Association
- 2008 — Babson College Faculty Scholarship Award, Babson College
- 2008 — M. Wayne DeLozier Best Conference Paper Award, Academy of Marketing Science
- 2008 — Stanley Hollander Outstanding Retailing Paper Award , Academy of Marketing Science
- 1999 — Amanda and Harold J. Rudolph Scholar – Outstanding Marketing Ph.D. Student, Columbia University
Publications
Journal Articles
- Herhausen, D., Grewal, L., Cummings, K.H., Roggeveen, A.L., Grewal, D., Villarroel, F. (2023). Complaint Deescalation Strategies on Social Media. Journal of Marketing.
- Mende, M., Grewal, D., Guha, A., Ailawadi, K., Roggeveen, A.L., Scott, M., Rindfleisch, A., Pauwels, K., Kahn, B. (2023). Exploring Consumer Responses to Covid-19: Meaning Making, Cohort Effects, and Consumer Rebound. Journal of the Association for Consumer Research.
- Roggeveen, A.L., Schweiger, E., Grewal, D. (2023). In-Store Communications: Understanding the Mundane, the Bright Sides, and the Unexpected. Australasian Marketing Journal.
- Gielens, K., Roggeveen, A.L. (2023). So, What Is Retailing? The Scope of Journal of Retailing.
- Breugelmans, E., Altenburg, L., Lehmkuhle, F., Krafft, M., Lamey, L., Roggeveen, A.L. (in press). The Future of Physical Stores: Creating Reasons for Customers to Visit. Journal of Retailing.
- Ahlbom, C., Roggeveen, A.L., Grewal, D., Nordfalt, J. (2023). Understanding How Music Influences Shopping on Weekdays and Weekends. Journal of Marketing Research.
- Roggeveen, A.L., Schweiger, E.B., Grewal, D. (2023). In-Store Communications: Understanding the Mundane, the Bright Sides, and the Unexpected. Australasian Marketing Journal. Vol: 31, Issue: 4, Page: 332-337. SAGE Publications. link
- Ahlbom, C., Roggeveen, A.L., Grewal, D., Nordfält, J. (2023). Understanding How Music Influences Shopping on Weekdays and Weekends. Journal of Marketing Research. Vol: 60, Issue: 5, Page: 987-1007. SAGE Publications. link
- Schweiger, E., Ahlbom, C., Nordfalt, J., Roggeveen, A.L., Grewal, D. (2023). In-store Endcap Projections and their Effect on Sales. Journal of Retailing.
- Schweiger, E.B., Ahlbom, C., Nordfält, J., Roggeveen, A.L., Grewal, D. (2023). In-store endcap projections and their effect on sales. Journal of Retailing. Vol: 99, Issue: 1, Page: 5-16. Elsevier BV. link
- Xia, L., Roggeveen, A.L. (2022). How Collective Stress Affects Price Fairness Perceptions: The Role of Nostalgia. Journal of Business Research.
- Roggeveen, A.L., Rosengren, S. (2022). From Customer Experience to Human Experience: Uses of Systematized and Non-Systematized Knowledge. Journal of Retailing and Consumer Services.
- Roggeveen, A.L., Sethuraman, R. (2022). Bidding Goodbye as JR Editors and Saying Thanks. Journal of Retailing.
- Roggeveen, A.L., Sethuraman, R. (2022). Sharing JR 2021 Statistics and Recapping Special Issues. Journal of Retailing.
- Roggeveen, A.L., Sethuraman, R., Kumar, V., Venkatesan, R. (2021). Showcasing Articles that Focus on Metrics and Analytics in Retailing. Journal of Retailing.
- Roggeveen, A.L., Grewal, D., Karsberg, J., Noble, S.M., Nordfalt, J., Patrick, V.M., Schweiger, E., Soysal, G., Dillard, A., Cooper, N., Olson, R. (2021). Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies. Journal of Retailing. Vol: 97, Issue: 1, Page: 81-98.
- Grewal, D., Gauri, D.K., Roggeveen, A.L., Sethuraman, R. (2021). Strategizing Retailing in the New Technology Era. Journal of Retailing. Vol: 97, Issue: 1, Page: 6-12.
- Besharat, A., Nardini, G., Roggeveen, A.L. (2021). Online Daily Coupons: Understanding How Prepayment Impacts Spending at Redemption. Journal of Business Research.
- Roggeveen, A.L., Sethuraman, R. (2021). Journal of Retailing Status Report 2021. Journal of Retailing.
- Roggeveen, A.L., Sethuraman, R. (2021). Showcasing the Diversity of the Journal of Retailing Publications and Celebrating the Davidson Award Winners. Journal of Retailing.
- Roggeveen, A.L., Sethuraman, R. (2021). The Year that Was!. Journal of Retailing.
- Roggeveen, A.L., Sethuraman, R. (2020). Overview of the Issue. Journal of Retailing.
- Grewal, D., Kroschke, M., Mende, M., Roggeveen, A.L., Scott, M. (2020). Frontline Cyborgs at Your Service: How Human Enhancement Technologies Affect Customer Experiences in Retail, Sales, and Service Settings. Journal of Interactive Marketing.
- Roggeveen, A.L., Beitelspacher, L.S. (2020). Understanding and Implementing CRM Initiatives in International Markets. International Marketing Review.
- Roggeveen, A.L., Sethuraman, R. (2020). Customer-Interfacing Retail Technologies in 2020 & Beyond: An Integrative Framework and Research Directions. Journal of Retailing.
- Roggeveen, A.L., Sethuraman, R. (2020). Journal of Retailing - Status, Awards, and Outlook. Journal of Retailing.
- Roggeveen, A.L., Sethuraman, R. (2020). How the COVID-19 Pandemic May Change the World of Retailing. Journal of Retailing.
- Xia, L., Roggeveen, A.L. (2020). When It's Too Good to Be True: Examining Consumers' Reactions and Firms' Responses to Price Mistakes. Journal of Business Research.
- Roggeveen, A.L., Sethuraman, R. (2020). Journal of Retailing Updates. Journal of Retailing.
- Grewal, D., Roggeveen, A.L. (2020). Understanding Retail Experiences and Customer Journey Management. Journal of Retailing.
- Roggeveen, A.L., Grewal, D., Schweiger, E. (2020). The DAST Framework for Retail Atmospherics: The Impact of In- and Out-of Store Retail Journey Touchpoints on the Customer Experience. Journal of Retailing.
- Farace, S., Roggeveen, A.L., Villarroel, F., Grewal, D., DeRuyter, K., Wetzel, M. (2020). Patterns in Motion: How Visual Patterns in Ads Affect Product Evaluations. Journal of Advertising.
- Grewal, D., Noble, S., Roggeveen, A.L., Nordfalt, J. (2020). The Future of In-store Technology. Journal of the Academy of Marketing Science.
- Roggeveen, A.L., Sethuraman, R. (2019). Using Commentaries, Special Sections, and Special Issues to Enhance Research into Important and Cutting Edge Topics in this Dynamic Field of Retailing. Journal of Retailing.
- Roggeveen, A.L., Sethuraman, R. (2019). Diversity in Publication and Award Winners. Journal of Retailing.
- Sarantopoulos, P., Theotokis, A., Pramatari, K., Roggeveen, A.L. (2019). The Impact of a Complement-Based Assortment Organization on Purchases. Journal of Marketing Research.
- Hallock, W., Roggeveen, A.L., Crittenden, V.L. (2019). Firm-level Perspectives on Social Media Engagement: An Exploratory Study. Qualitative Market Research.
- Roggeveen, A.L., Sethuraman, R. (2019). From Manuscript Submission to Article Publication: Shedding Light on the Review Process in JR. Journal of Retailing.
- Roggeveen, A.L., Sethuraman, . (2019). Journal of Retailing: New Initiatives and News Updates. Journal of Retailing.
- Roggeveen, A.L., Sethuraman , R. (2018). Editorial: Current Articles and Future Initiatives. Journal of Retailing.
- Roggeveen, A.L. (2018). Gratitude, Homage, and Reflections from the Co-editors. Journal of Retailing.
- Roggeveen, A.L., Sethuraman , R. (2018). Reflections from the Co-editors. Journal of Retailing.
- Roggeveen, A.L., Beitelspacher, L.S. (2018). Educating the Retailers of Tomorrow: An Overview of Journal of Marketing Education Special Issue on Retailing. Journal of Marketing Education.
- Roggeveen, A.L., Sethuraman , R. (2018). Understanding the JR Heritage, Publishing in JR, and the Evolving Retail Field. Journal of Retailing.
- Grewal, D., Roggeveen, A.L., Sisodia, R.S., Nordfält, J. (2017). Enhancing Customer Engagement Through Consciousness. Journal of Retailing. Vol: 93, Issue: 1, Page: 55-64.
- Grewal, D., Roggeveen, A.L., Nordfält, J. (2017). The Future of Retailing. Journal of Retailing. Vol: 93, Issue: 1, Page: 1-6.
- Grewal, D., Roggeveen, A.L., Runyan, R.C., Nordfält, J., Lira, M.E. (2017). Retailing in today’s world: Multiple channels and other strategic decisions affecting firm performance. Journal of Retailing and Consumer Services. Vol: 34, Page: 261–263. Pergamon.
- Alexander, A., Teller, C., Roggeveen, A.L. (2016). The Boundary Spanning of Managers within Service Delivery Networks. Journal of Business Research. Vol: 69, Issue: 12, Page: 6031-6039.
- González, E.M., Esteva, E., Roggeveen, A.L., Grewal, D. (2016). Amount off versus percentage offwhen does it matter?. Journal of Business Research. Vol: 69, Issue: 3, Page: 1022–1027. Elsevier.
- Lindström, A., Berg, H., Nordfält, J., Roggeveen, A.L., Grewal, D. (2016). Does the presence of a mannequin head change shopping behavior?. Journal of Business Research. Vol: 69, Issue: 2, Page: 517–524. Elsevier.
- Roggeveen, A.L., Grewal, D. (2016). Engaging customers: the wheel of social media engagement. Journal of Consumer Marketing. Vol: 33, Issue: 2. EMERALD GROUP PUBLISHING LTD HOWARD HOUSE, WAGON LANE, BINGLEY BD16 1WA, W YORKSHIRE, ENGLAND.
- Grewal, D., Roggeveen, A.L., Nordfält, J. (2016). Roles of retailer tactics and customer-specific factors in shopper marketing: Substantive, methodological, and conceptual issues. Journal of Business Research. Vol: 69, Issue: 3, Page: 1009–1013. Elsevier.
- Aguirre, E., Roggeveen, A.L., Grewal, D., Wetzels, M. (2016). The personalization-privacy paradox: implications for new media. Journal of Consumer Marketing. Vol: 33, Issue: 2, Page: 98–110. Emerald Group Publishing Limited.
- Roggeveen, A.L., Nordfalt, J., Grewal, D. (2016). Do Digital Displays Enhance Sales? Role of Retail Format and Message Content. Journal of Retailing. Vol: 92, Issue: 1, Page: 122-131.
- Roggeveen, A.L., Grewal, D., Townsend, C., Krishnan, R. (2015). The impact of dynamic presentation format on consumer preferences for hedonic products and services. Journal of Marketing. Vol: 79, Issue: 6, Page: 34–49. American Marketing Association.
- Roggeveen, A.L., Goodstein, R.C., Grewal, D. (2014). Improving the effect of guarantees: the role of a retailer’s reputation. Journal of Retailing. Vol: 90, Issue: 1, Page: 27–39. JAI.
- Grewal, D., Nordfält, J., Roggeveen, A.L., Grewal, D., Roggeveen, A.L., Nordfält, J. (2014). Pricing in the modern world: the role of price-related and non-price related cues. Journal of Product & Brand Management. Vol: 23, Issue: 6, Page: 397–400. Emerald Group Publishing Limited.
- Motyka, S., Grewal, D., Puccinelli, N.M., Roggeveen, A.L., Avnet, T., Daryanto, A., de Ruyter, K., Wetzels, M. (2014). Regulatory fit: A meta-analytic synthesis. Journal of Consumer Psychology. Vol: 24, Issue: 3, Page: 394–410. Elsevier Inc.
- Grewal, D., Roggeveen, A.L., Puccinelli, N.M., Spence, C. (2014). Retail Atmospherics and In-Store Nonverbal Cues: An Introduction. Psychology & Marketing. Vol: 31, Issue: 7, Page: 469–471.
- Spence, C., Puccinelli, N.M., Grewal, D., Roggeveen, A.L. (2014). Store atmospherics: A multisensory perspective. Psychology & Marketing. Vol: 31, Issue: 7, Page: 472–488.
- Grewal, D., Roggeveen, A.L., Lindsey-Mullikin, J. (2014). The contingent effects of semantic price cues. Journal of Retailing. Vol: 90, Issue: 2, Page: 198–205. JAI.
- Coulter, K.S., Roggeveen, A.L. (2014). Price Number Relationships and Deal Processing Fluency: The Effects of Approximation Sequences and Number Multiples. Journal of Marketing Research. Vol: 51, Issue: 1, Page: 69-82. American Marketing Association.
- Grewal, D., Roggeveen, A.L., Runyan, R.C. (2013). Retailing in a connected world. Journal of Marketing Management. Vol: 29, Issue: 3-4, Page: 263–270. Taylor & Francis.
- Grewal, D., Kopalle, P., Marmorstein, H., Roggeveen, A.L. (2012). Does travel time to stores matter? The role of merchandise availability. Journal of Retailing. Vol: 88, Issue: 3, Page: 437–444. JAI.
- Grewal, D., Roggeveen, A.L., Compeau, L.D., Levy, M.R. (2012). Retail value-based pricing strategies: New times, new technologies, new consumers. Journal of Retailing. Vol: 88, Issue: 1, Page: 1–6. JAI.
- Roggeveen, A.L., Tsiros, M., Grewal, D. (2012). Understanding the co-creation effect: when does collaborating with customers provide a lift to service recovery?. Journal of the Academy of Marketing Science. Vol: 40, Issue: 6, Page: 771–790. Springer US.
- Coulter, K.S., Roggeveen, A.L. (2012). “Like it or not”: Consumer responses to word‐of‐mouth communication in on‐line social networks. Management Research Review. Vol: 35, Issue: 9, Page: 878-899. Emerald Group Publishing Ltd..
- Coulter, K.S., Roggeveen, A.L. (2012). Deal or no deal?: How number of buyers, purchase limit, and time‐to‐expiration impact purchase decisions on group buying websites. Journal of Research in Interactive Marketing. Vol: 6, Issue: 2, Page: 78-95. Emerald Group Publishing Ltd..
- Grewal, D., Roggeveen, A.L., Compeau, L.D., Levy, M.R. (2011). Evolving pricing practices: the role of new business models. Journal of Product & Brand Management. Vol: 20, Issue: 7, Page: 510–513. Emerald Group Publishing Limited.
- Wilcox, K., Roggeveen, A.L., Grewal, D. (2011). Shall I tell you now or later? Assimilation and contrast in the evaluation of experiential products. Journal of Consumer Research. Vol: 38, Issue: 4, Page: 763–773. The Oxford University Press.
- Biswas, D., Grewal, D., Roggeveen, A.L. (2010). How the order of sampled experiential products affects choice. Journal of Marketing Research. Vol: 47, Issue: 3, Page: 508–519. Am Marketing Assoc.
- Verhoef, P., Lemon, K., Parasuraman, A., Roggeveen, A.L., Tsiros, M., Schlesinger, L. (2009). Customer Experience Creation: Determinants, Dynamics, and Management Strategies. Journal of Retailing. Vol: 85, Issue: 1, Page: 31-41.
- Grewal, D., Roggeveen, A.L., Tsiros, M. (2008). The Effect of Compensation on Repurchase Intentions in Service Recovery. Journal of Retailing. Vol: 84, Issue: 4.
- Bharadwaj, N., Roggeveen, A.L. (2008). The Impact of Offshoured and Outsourced Call Service Centers on Customer Appraisals. Marketing Letters.
- Johar, G., Roggeveen, A.L. (2007). Changing False Beliefs from Repeated Advertising: The Role of Claim-Refutation Alignment. Journal of Consumer Psychology.
- Roggeveen, A.L., Bharadwaj, N., Hoyer, W. (2007). How Call Center Location Impacts Expectations of Service from Reputable versus Lesser Known Firms. Journal of Retailing.
- Estelami, H., Grewal, D., Roggeveen, A.L. (2007). The negative effect of policy restrictions on consumers post-purchase reactions to price-matching guarantees. Journal of the Academy of Marketing Science. Vol: 35, Issue: 2, Page: 208–219. Kluwer Academic Publishers-Plenum Publishers.
- Roggeveen, A.L., Grewal, D., Gotlieb, J. (2006). Does the frame of a comparative ad moderate the effectiveness of extrinsic information cues?. Journal of Consumer Research. Vol: 33, Issue: 1, Page: 115–122. The Oxford University Press.
- Roggeveen, A.L., Johar, G. (2004). Integration of Discrepant Sales Forecasts: The Influence of Plausibility Inferences Based on an Evoked Range. Journal of Marketing Research.
- Roggeveen, A.L., Johar, G. (2002). Perceived Source Variability versus Familiarity: Testing Competing Explanations for the Truth Effect. Journal of Consumer Psychology.
Cases and Teaching Notes
- Hill, K.M., Roggeveen, A.L., Grewal, D., Nordfalt, J. (2015). ICA: Changing the supermarket business, one screen at a time. Babson Worldwide, A Special Case Collection..
- Hill, K.M., Roggeveen, A.L., Grewal, D., Nordfalt, J. (2015). Teaching Note - ICA: Changing the Supermarket Business, One Screen at a Time. Babson Worldwide, A Special Case Collection.
Book Chapters
- Schweiger, E., Grewal, D., Roggeveen, A.L., Beitelspacher, L.S. (2020). Managing the Luxury Shopping Experience in a Multi-channel World: Luxury Research Handbook.
- Schweiger, E., Roggeveen, A.L., Grewal, D., Puccinelli, N. (2019). How In-Store Retail and Service Atmosphere Create Customer Engagement: Handbook of Research on Customer Engagement.
- Roggeveen, A.L., Grewal, D. (2018). In-store Marketing: Existing and Emerging Elements: Handbook of Research on Retailing.
- Grewal, D., Roggeveen, A.L., Beitelspacher, L.S., , . (2017). How Retailing Cues Influence Shopping Perceptions and Behavior: The Routledge Companion to Consumer Behavior. Issue: 1, Page: 291-303. Routledge.
- Grewal, D., Roggeveen, A.L., Lindsey-Mullikin, J. (2015). Effectiveness of Within-Store and Between-Store Semantic Price Cues: Empirical Generalizations about Marketing Impact, 2nd Edition.
- Roggeveen, A.L. (2015). Innovation and Experimentation: Taking Risks, Learning from Failures, and Moving Forward: Evolving Entrepreneurial Education: Innovation in the Babson Classroom. Emerald Group Publishing Ltd..
- Grewal, D., Roggeveen, A.L., Tsiros, M. (2015). Service Failure and Customer Compensation: Empirical Generalizations about Marketing Impact, 2nd Edition.
- Grewal, D., Roggeveen, A.L., Shankaranarayanan, G. (2015). Marketing and ITS Integration - Developing the Next Generation Managers: Evolving Entrepreneurial Education: Innovation in the Babson Classroom. Page: 139-158. Emerald Group Publishing.
- Nordfalt, J., Grewal, D., Roggeveen, A.L., Hill, K.M. (2014). Insights from in-store marketing experiments: Shopper Marketing and the Role of In-Store Marketing (Review of Marketing Research). Vol: 11, Page: 127-146. Emerald Group Publishing Limited.
- Grewal, D., Roggeveen, A.L. (2012). Enhancing Retailers' Understanding of Decisions that Can Directly Impact Their Profitability: A Commentary on the Contributions of V. Kumar: Legends in Marketing: V. Kumar.
- Grewal, D., Roggeveen, A.L. (2011). Decomposing the Intricate Role of Price, Quality, and Value Relationships: Legends in Marketing: Kent B. Monroe.
- Grewal, D., Roggeveen, A.L. (2011). Enhancing Retailers' Understanding of Experiential Value and Store Choice: A Commentary on the Contributions of Naresh Malhotra: Legends in Marketing: Naresh Malhotra.
- Monroe, K.B., Grewal, D., Roggeveen, A.L. (2011). The Price-quality-value Relationship. Sage.
- Grewal, D., Roggeveen, A.L., Tsiros, M. (2009). Service Failure and Customer Compensation: Empirical Generalizations about Marketing Impact. Marketing Science Institute Publications.
- Estelami, H., Grewal, D., Roggeveen, A.L. (2004). The Effect of Retailer Reputation and Response on Postpurchase Consumer Reactions to Price-Matching Guarantees: Empirical Generalizations about Marketing Impact.
Reports
- Grewal, D., Mende, M., Guha, A., Ailawadi, K., Roggeveen, A.L., Scott, M., Rindfleisch, A., Pauwels, K., Kahn, B. (2021). Marketing in a Crises-laden World: Marketing Science Institute Reports.
- Grewal, D., Motyka, S., Puccinelli, N.M., Roggeveen, A.L., Daryanto, A., de Ruyter, K., Wetzels, M. (2011). Understanding how to achieve competitive advantage through regulatory fit: a meta-analysis. Page: 10–117.
Conference Proceedings
- Martinez-Lopez, F., Gazquez-Abad, J., Roggeveen, A.L. (2019). Preface: Advances in National Brand and Private Label Marketing.
- Roggeveen, A.L. (2014). Instilling a Desire to Learn: The Importance of a Well Designed Course: Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference. Academy of Marketing Science.
- Hallock, W., Roggeveen, A.L., Crittenden, V. (2014). Social Media and Customer Engagement: Dyadic Word-of-Mouth: Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference. Academy of Marketing Science.
- Coulter, K., Roggeveen, A.L., Grewal, D. (2013). How Hand Position Impacts Cognitive Processing: Implications for Mobile Marketing Messages: Advances in Consumer Research. Vol: 41. link
- Roggeveen, A.L., Mukhopadhyay, A., Grewal, D. (2012). Corporate Communications in Uncertain Times: Messages of Hope or Pride?: Advances in Consumer Research. Vol: 40. Association for Consumer Research.
- Coulter, K.S., Roggeveen, A.L. (2012). Deal or No Deal? Factors Impacting Purchase Decisions on Internet Group Buying Sites: AMA Winter Educator’s Conference Proceedings: Marketing Theory and Applications. Vol: 23, Page: 167-168. American Marketing Association.
- Coulter, K.S., Roggeveen, A.L. (2012). What’s Not to Like? Consumer Responses to Word-of-Mouth Communication in On-Line Social Networks: AMA Winter Educator’s Conference Proceedings: Marketing Theory and Applications. Vol: 23, Page: 194-195. American Marketing Association.
- Wilcox, K., Roggeveen, A.L., Grewal, D. (2011). How the Order of Information About an Experiential Product Impacts Affective Evaluation.
- Coulter, K., Roggeveen, A.L. (2011). Like It or Not: Word of Mouth Communication in Online Social Networks: AMA Summer Educator's Conference Proceedings: Marketing 2011: Delivering Value in Turbulent Times.
- Wilcox, K., Roggeveen, A.L., Grewal, D. (2011). Shall I Tell You Now or Later? The Effect of Production Information Order on Experiential Product Evaluation: Proceedings of the Society of Consumer Psychology.
- Roggeveen, A.L., Grewal, D., Goodstein, R. (2010). Combining High-Scope and Low-Scope Retail Cues: an Integrative Perspective.
- Biswas, D., Grewal, D., Roggeveen, A.L. (2009). How the Order of Sampled Experiential Goods Affects Choice: Asia-Pacific Advances in Consumer Research.
- Biswas, D., Grewal, D., Roggeveen, A.L. (2008). Consumer Decision Making for Sequential Experiential Products: Does the Product Serial Position Matter?: Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference. Page: 53–53.
- Roggeveen, A.L., , ., Grewal, D. (2008). How Does the Presence of a Guarantee Cue Impact Evaluations of a Retailer? It Depends on Cue Typicality and the Reputation of Cue's Valence: Proceedings of 2008 Academy of Marketing Science Annual Conference.
- Biswas, D., Roggeveen, A.L., Grewal, D. (2007). A Belief Updating Perspective of Combining Information From Sequential Sources: the Role of the Focal Hypothesis.
- Biswas, D., Roggeveen, A.L., Grewal, D. (2007). A Belief Updating Perspective of Combining Sequential Information - Seizing and Freezing for the Focal Hypothesis: AMA Summer Educator's Conference Proceedings.
- Roggeveen, A.L., Grewal, D. (2007). How Cue Congruity Affects Consumer Perceptions.
- Roggeveen, A.L., Grewal, D. (2007). How Does the Presence of a Guarantee Cue Impact Evaluations of a Retailer?: It Depends on Cue Typicality and the Reputation Cues Valence. Page: 148.
- Roggeveen, A.L., Grewal, D. (2006). Developing effective service recovery strategies: the role of explanation and compensation. Page: 32.
Other
- Grewal, D., Roggeveen, A.L., Nordfält, J. (2014). Shopper Marketing and the Role of In-store Marketing. Emerald.