Sandra Bravo

Sandra Bravo is an Associate Professor of Practice in the Marketing Division at Babson College. She specializes in marketing entrepreneurship, strategy as well as communications. Prior to joining Babson, she taught at Boston College for two decades in courses such as Principles of Marketing, Marketing Research, Consumer Behavior, and Communication & Promotion at both the graduate and undergraduate levels. In addition, she wrote book reviews for the Journal of the Academy of Marketing Science.

Currently, Sandra is the founder and president of the 440K Project, Inc. (440KProject.org). This non-profit was created with a two fold mission: first, to raise awareness of the humanitarian crisis that is foster care; second, to reimagine foster care with a redesign of the way in which foster care works in the United States. The organization is working with Walton Isaacson, a multicultural advertising agency which is creating the advertising.

Sandra also served as founder and marketing consultant for small-and-medium sized businesses in the New England area. With an entrepreneurial spirit, Bravo Communications provided clients with corporate identity systems, marketing research, positioning strategy, value proposition determination, sales development programs, and copywriting for white papers, websites, and direct mail.

Prior industry experience includes a Marketing Manager position at Handex of New England, a publicly held environmental company. Primary responsibilities included marketing research efforts to determine the feasibility of new locations, sales lead generation, and communications efforts. Additionally, she served as the first Marketing Specialist for Winter, Wyman & Company, New England's leading recruitment firm, and developed advertising campaigns, marketing research, public relations activities, and writing copy for marketing materials.

Sandra earned an M.B.A in Marketing from Babson College and a B.A. in English from the University of Massachusetts Dartmouth.