Faculty Profiles

781-239-5715

Victoria Crittenden is Professor of Marketing and Peter M. Black Endowed Faculty Scholar at Babson College (USA). Additionally, she serves (or has served) as Visiting Global Scholar in the Mitchell Ph.D. in Business Administration program at the University of South Alabama, Visiting Global Scholar in the D.B.A. program at the Coles College of Business at Kennesaw State University (USA), Visiting Ph.D. Faculty at KTH Royal Institute of Technology in Stockholm (Sweden), Visiting Ph.D. Faculty at Luleå University (Sweden), a core faculty member at the WU Executive Academy (Austria) and as visiting faculty at the University of Ulster in Belfast (N. Ireland), The American College of Greece MBA Program in Athens (Greece), and University Robert Schuman, IECS in Strasbourg (France). Prior to her tenure at Babson College where she served for six years as division chair, Vicky spent 25 years in the marketing department at Boston College where she served as department chair for nine years and chair of the MBA core faculty for three years. Amongst many awards and honors, Vicky received the AMS CUTCO/Vector Distinguished Marketing Educator Award in 2021, the AMA Higher Ed SIG Lifetime Achievement Award in 2021, the Circle of Honor award from the Direct Selling Education Foundation in 2019, and the Distinguished Alumna Award at Lyon College in 1999.

Vicky's research has been published extensively in journals such as the Journal of the Academy of Marketing Science, Marketing Letters, Sloan Management Review, Psychology & Marketing, Business Horizons, Entrepreneurship Theory & Practice, Journal of Business Research, Journal of Marketing Theory and Practice, Business Strategy Review, Corporate Reputation Review, Journal of Public Affairs, Journal of Personal Selling & Sales Management, Industrial Marketing Management, Journal of Strategic Marketing, Journal of Research in Marketing and Entrepreneurship, Information and Management, Organizations and Markets in Emerging Economies, and International Journal of Production Economics. Her educational scholarship appears in journals such as the Journal of Marketing Education, Marketing Education Review, Decision Sciences Journal of Innovative Education, Journal of Education for Business, Journal of Teaching in International Business, and Journal for Advancement of Marketing Education. Vicky was co-author of Strategic Marketing Management Cases published by McGraw-Hill/Irwin Publishing, and she is an author of over 100 published vignettes and cases.

Vicky is currently the editor of the Journal of Marketing Education. She served as founding co-editor of the AMS Review and serves currently on the editorial review boards of Business Horizons, Journal of the Academy of Marketing Science, Journal for Advancement of Marketing Education, Journal of Business-to-Business Marketing, Journal of Marketing Education, Journal of Research in Marketing and Entrepreneurship, Marketing Management Journal, Journal of Product & Brand Management, and Organizations and Markets in Emerging Economies. She is editor of, and author in, Direct Selling: A Global and Social Business Model, Business Expert Press (2021), Go-to-Market Strategies for Women Entrepreneurs: Creating and Exploring Success, Emerald Group Publishing (2019), and Evolving Entrepreneurial Education: Innovation in the Babson Classroom, Emerald Group Publishing (2015). Vicky has presented her teaching and scholarly research in venues worldwide.

Vicky is Past President of the Academy of Marketing Science (AMS), where she also served previously as VP for Development, VP for Membership N. America, and Secretary/Treasurer. She has served as program chair for AMS conferences in the USA, Australia, and Norway. Additionally, Vicky was honored as an AMS Distinguished Fellow in 2008 and she received the Lamb, Hair, McDaniel Outstanding Marketing Teacher Award in AMS in 2005. In addition to serving in various capacities in AMS, she served four years as the chair of the American Marketing Association (AMA) Teaching & Learning Special Interest Group, and she received AMA's Pearson Prentice Hall's Solomon-Marshall-Stuart Award for Innovative Excellence in Marketing Education in 2013. In 2019, she was a finalist for the Society for Marketing Advances Axcess-Capon Distinguished Teacher award. She currently serves on the Academic Advisory Board for CUTCO/Vector Marketing Corporation and the Advisory Board of the Global Research Conference on Marketing and Entrepreneurship. She has served on the HBS Alumni Board, the Lyon College Board of Trustees, the Direct Selling Education Foundation Board of Directors, and the Faculty Advisory Board for Emerald Group Publishing.

DBA, Harvard Business School
MBA, University of Arkansas, Fayetteville
BA, Lyon College

Digital Disruption; Women Entrepreneurship; Marketing Education; Marketing Strategy

2024 — 2024 - Marketing Innovator Award, MMA
2021 — Best Paper in Marketing Strategy & Entrepreneurship Track, Society for Marketing Advances
2021 — AMA Higher Ed SIG Lifetime Achievement Award, American Marketing Association
2021 — AMS/CUTCO Vector Distinguished Marketing Educator, Academy of Marketing Science
2019 — Finalist, The Society for Marketing Advances Axcess-Capon Distinguished Teacher, Society for Marketing Advances
2019 — Babson Research Scholar, Babson College
2019 — Circle of Honor, Direct Selling Education Foundation
2018 — Best Empirical Paper, USASBE
2017 — Reviewer of the Year, International Journal of Psychology
2016 — BFRF Award for Excellence in Scholarship, Babson College
2016 — Outstanding Reviewer of the Year, Journal for the Advancement of Marketing Education
2016 — Fellow, Direct Selling Education Foundation
2015 — Fellow, IC2 Institute, University of Texas-Austin
2013 — Pearson Prentice Hall's Solomon-Marshall-Stuart Award for Innovation Excellence in Marketing Education, AMA
2012 — Honorable Mention, Best Article Award, Business Horizons

Journal Articles

Crittenden, V.L., Peterson, R.A. (2023). The Importance of Pre-Employment Job Motives in Predicting Voluntary Salesforce Turnover in the Gig Economy. Journal of Business-to-Business Marketing.
Crittenden, V.L., Crittenden, W.F. (2023). The Power of Language to Influence People: Mary Kay Ash the Entrepreneur. Journal of Research in Marketing and Entrepreneurship.
Crittenden, V.L., Crittenden, W.F., Kemp, A. (in press). Influential Entrepreneurs and Entrepreneurial Influencers: Are they Two Sides of the Same Coin?. Journal of Marketing Theory and Practice.
Williams, D., Crittenden, V.L., Henley, A. (2022). Third-Party Procedural Justice Perceptions: The Mediating Effect on the Relationship between eWOM and Likelihood to Purchase. Journal of Marketing Theory and Practice.
Crittenden, V.L., Kemp, A., Brown, C., Crittenden, W. (2021). Direct Selling Party Plans: Communal Sharing in the Systems of Provision. Journal of Wine Research. Vol: 32, Issue: 3, Page: 188-201.
Crittenden, V.L. (2021). Reflections from an Award Winner: Being a Holistic Academic. Journal for Advancement of Marketing Education. Vol: 29, Issue: 1, Page: 42-45.
Crittenden, V.L., Beggin, M., Crittenden, W., Dohm, K. (2020). Fostering Economic Growth in Frontier Markets: Perceptions in the Tunisian Post-Arab Spring. Multidisciplinary Business Review.
Crittenden, V.L., Sarstedt, M., Astrachan, C., Hair, J. (2020). Observations on Brand Measurement in an Age of Consumer and Data Complexity. Journal of Product & Brand Management.
Crittenden, V.L., Crittenden, W., Ajjan, H. (2020). Women in Sales in Developing Countries: The Value of Technology for Social Impact. Business Horizons.
Peterson, R.A., Crittenden, V.L. (2020). On the Relationship between Self-Efficacy and Sales Performance: Does Gender Matter?. Journal of Selling.
Peterson, R.A., Crittenden, V.L., Albaum, G. (2020). Self-Efficacy Beliefs and Direct Selling Sales Performance . International Journal of Applied Decision Sciences.
Crittenden, V.L. (2020). Customer Support Services: More than Administrative Support – It has to be Strategic!. European Journal of Marketing.
Peterson, R.A., Crittenden, V.L. (2020). Exploring Customer Orientation as a Marketing Strategy of Mexican-American Entrepreneurs. Journal of Business Research.
Crittenden, V.L., Davis, C., Perren, R. (2020). Embracing Diversity in Marketing Education. Journal of Marketing Education. Sage.
Crittenden, V.L., Dhebar, A. (2019). A Tribute to Abdul Ali (1957-2018). Journal of Macromarketing.
Crittenden, V.L., Peterson, R.A. (2019). Keeping the Marketing Curriculum Current in an Era of Digital Disruption. Journal of Marketing Education.
Crittenden, V.L., Crittenden, W.F., Ajjan, H. (2019). Empowering Women Micro-Entrepreneurs in Emerging Economies: The Role of Information Communications Technology. Journal of Business Research. Vol: 98, Page: 191-203.
Peterson, R.A., Crittenden, V.L., Albaum, G. (2019). On the Economic and Social Benefits of Direct Selling. Business Horizons.
Crittenden, A.B., Crittenden, V.L., Crittenden, W.F. (2019). The Digitization Triumvirate: How Incumbents Survive. Business Horizons. Vol: 62, Issue: 2, Page: 259-266.
Hallock, W., Roggeveen, A.L., Crittenden, V.L. (2019). Firm-level Perspectives on Social Media Engagement: An Exploratory Study. Qualitative Market Research.
Crittenden, V.L., Peterson, R.A. (2019). Digital Disruption: The Transdisciplinary Future of Marketing Education. Journal of Marketing Education.
Simmons, J.M., Crittenden, V.L., Schlegelmilch, B. (2018). The Global Reporting Initiative: Do Application Levels Matter?. Social Responsibility Journal.
Crittenden, A., Crittenden, V.L., Crittenden, W. (2017). Industry Transformation via Channel Disruption. Journal of Marketing Channels.
Crittenden, A., Crittenden, V.L., Crittenden, W. (2017). The Contagion of Trickle-Down Incompetence. Industrial Management.
Loper, T., Crittenden, V.L. (2017). Energy Security: Shaping the Consumer Decision Making Process in Emerging Economies. Organizations and Markets in Emerging Economies. Vol: 8, Issue: 1, Page: 8-32.
Crittenden, V.L., Crittenden, W., Giglio, J., Crittenden, A. (2017). Surgery on the Board. Business Horizons.
Crittenden, A., Crittenden, V., Crittenden, W. (2016). The Tough Job of Planning your Liquidation. Industrial Management.
Ross, C., Crittenden, W., Crittenden, V. (2016). 3D Printing: Big Potential, Little Adoption. Industrial Management.
Beninger, S., Ajjan, H., Mostafa, R., Crittenden, V.L. (2016). A Road to Empowerment: Social Media use by Women Entrepreneurs in Egypt. International Journal of Entrepreneurship and Small Business. Vol: 27, Issue: 2/3.
Crittenden, V.L., Crittenden, W. (2016). Teaching and learning disrupted: isomorphic change. Journal of Research in Interactive Marketing. Vol: 10, Issue: 2, Page: 112-123. Emerald Publishing Limited.
Crittenden, V.L., Beitelspacher, L.S. (2015). Creating a Culture of Confidence: An Interview with Sheryl Adkins-Green, CMO of Mary Kay Inc.. Business Horizons. Vol: 58, Issue: 4, Page: 371-376.
Crittenden, V.L., Crittenden, W. (2015). Digital and Social Media Marketing in Business Education: Implications for Student Engagement. Journal of Marketing Education. Page: 131-132.
Crittenden, V.L., Crittenden, W., Eddleston, K., Kellermanns, F., Floyd, S. (2015). Family Business: When you can’t choose your Partners. Industrial Management. Issue: September/October, Page: 12-17.
Crittenden, V.L., Crittenden, W. (2015). Digital and Social Media Marketing in Business Education: Implications for the Marketing Curriculum. Journal of Marketing Education. Page: 71-75.
Crittenden, V.L., Albaum, G. (2015). The Misplaced Controversy about Internal Consumption: Not just a Direct Selling Phenomenon. Business Horizons. Vol: 58, Issue: 4, Page: 421-429.
Crittenden, W., Crittenden, V.L., Pierpont, A. (2015). Trade Secrets: Managerial Guidance for Competitive Advantage. Business Horizons. Page: 607-613.
Giglio, J., Crittenden, W., Crittenden, V.L. (2015). Procurement Strategy: Iron Fist or Velvet Glove. Industrial Management. Page: 16-21.
Joseph, G., Crittenden, W.F., Crittenden, V.L. (2015). Procurement Strategy: Iron Fist or Velvet Glove. Industrial Management. IIE.
Ajjan, H., Beninger, S., Mostafa, R., Crittenden, V.L. (2014). Empowering Women Entrepreneurs in Emerging Economies: A Conceptual Model. Organizations and Markets in Emerging Economies. Vol: 5, Issue: 1, Page: 16-30.
Crittenden, V.L., Crittenden, W.F., Crittenden, A.B. (2014). Relationship Building in the Financial Services Marketplace: The Importance of Personal Selling. Journal of Financial Services Marketing. Vol: 19, Issue: 2, Page: 74-84. Palgrave.
Eddleston, K.A., Kellermanns, F.W., Floyd, S.W., Crittenden, V.L., Crittenden, W.F. (2013). Planning for Growth: Life Stage Differences in Family Firms. Entrepreneurship Theory and Practice. Vol: 37, Issue: 5, Page: 1177-1202. Wiley-Blackwell Publishing, Inc..
Hanna, R.C., Crittenden, V.L., Crittenden, W.F. (2013). Social Learning Theory: A Multicultural Study of Influences on Ethical Behavior. Journal of Marketing Education. Vol: 35, Issue: 1, Page: 18-25. Sage Publications, Inc.. link
Ferrell, O.C., Crittenden, V.L., Ferrell, L., Crittenden, W.F. (2013). Theoretical Development in Ethical Marketing Decision Making. AMS Review. Vol: 3, Issue: 2, Page: 51-60. Springer New York LLC.
Tsao, H., Matthews, L.M., Crittenden, V.L. (2012). Balancing Market Share Growth and Customer Profitability: Budget Allocation for Customer Acquisition and Retention. Organizations and Markets in Emerging Economies. Vol: 3, Issue: 2, Page: 45-55. Vilniaus Universitetas, Economikos Fakultetas.
Crittenden, V.L., Crittenden, W.F. (2012). Corporate Governance in Emerging Economies: Understanding the Game. Business Horizons. Vol: 55, Issue: 6, Page: 567–574. Elsevier Inc..
Bailey, C.D., Hair, J.F., Hermanson , D.R., Crittenden, V.L. (2012). Marketing Academics' Perceptions of the Peer Review Process. Marketing Education Review. Vol: 22, Issue: 3, Page: 263-278. Taylor & Francis Inc..
Crittenden, V.L., Crittenden, W.F. (2012). Strategic Marketing in a Changing World. Business Horizons. Vol: 55, Issue: 3, Page: 215-217. Elsevier Inc..
Williams, D.L., Crittenden, V.L., Keo, T., McCarty, P. (2012). The Use of Social Media: An Exploratory Study of Usage among Digital Natives. Journal of Public Affairs. Vol: 12, Issue: 2, Page: 127–136. John Wiley & Sons Ltd..
Pitt, L., Crittenden, V.L., Plangger, K., Halvorson, W. (2012). Case Teaching in the Age of Technological Sophistication. Journal of the Academy of Business Education. Vol: 13, Issue: Spring, Page: 77-94. Academy of Business Education.
Peterson, R.A., Crittenden, V.L. (2012). On the impactfulness of theory and review articles. AMS Review. Vol: 2, Issue: 1, Page: 1-4. Springer New York LLC.
Brocato, E.D., Peterson, R., Crittenden, V.L. (2012). When Things Go Wrong: Account Strategy Following a Corporate Crisis Event. Corporate Reputation Review. Vol: 15, Issue: 1, Page: 35-51. Palgrave Macmillan Ltd..

Books

Cochran, S., Coughlan, A., Crittenden, V.L., Crittenden, W., Ferrell, L., Ferrell, O., Luce, A., Peterson, R. (2021). Direct Selling: A Global and Social Business Model. Business Expert Press.
Crittenden, V.L. (2019). Go-to-Market Strategies for Women Entrepreneurs: Go-to-Market Strategies for Women Entrepreneurs. Emerald Publishing.

Book Chapters

Crittenden, V.L., Crittenden, W. (2022). On becoming Market Oriented in a Commodity Market: Aligning Internal Operational Capabilities with Customer Needs: Commodity Marketing. Springer.
Crittenden, V.L., Crittenden, W. (2020). Empowering Women through Micro-Entrepreneurship: Encyclopedia of the UN Sustainable Development Goals. Gender Equality. Springer.
Crittenden, V.L., Bliton, K.H. (2019). Direct Selling: The Power of Women Helping Women: Go-to-Market Strategies for Women Entrepreneurs. Emerald Publishing.
Crittenden, V.L., Hotchkiss, C. (2015). Academic Scholarship: A Stakeholder Analysis: Evolving Entrepreneurial Education: Innovation in the Babson Classroom. Page: 3-14. Emerald Group Publishing.
Crittenden, V.L. (2015). Sexism and Gendered Marketing: Exploring Critical Issues in the Marketing Classroom: Evolving Entrepreneurial Education: Innovation in the Babson Classroom. Page: 411-424. Emerald Group Publishing.
Crittenden, V.L., Crittenden, W.F. (2014). Market Orientation in Commodity Marketing: The Necessary Link between Marketing and Production: Commodity Marketing. Springer Fachmedien Wiesbaden GmbH.

Reports

Crittenden, V.L. (2021). Mary Kay Ash: A Primogenitor of Influencer Marketing. Mary Kay Inc..

Conference Proceedings

Crittenden, V.L., Gray, C. (2021). A Yellowdig Conversation about Diversity and Inclusion in Marketing. Society for Marketing Advances.
Crittenden, V.L., Kemp, A. (2021). Entrepreneurs as Influencers: Exploring Characteristics through a Source Credibility Lens. Society for Marketing Advances.
Svelti, M., Crittenden, V.L., Brown, C. (2021). Diversity and Inclusion in Marketing and Entrepreneurship: The Case of Women of Color. Global Research Conference on Marketing & Entrepreneurship.
Zahey, D., Crittenden, V.L., Tuten, T., Altounian, D. (2015). Keeping Marketing Relevant in the Digital Age: MMA Fall Educators Conference, San Juan, PR.

Other

Crittenden, V.L. (in press). What is the Future of Marketing Education?: Journal of Marketing Education.
Crittenden, V.L. (2023). The Scholarship of Teaching and Learning in Marketing Education: Journal of Marketing Education.
Crittenden, V.L. (2023). The (R)evolution of Marketing Education: Journal of Marketing Education.
Crittenden, V.L., Crittenden, W., Ajjan, H. (2020). Women Entrepreneurs in Direct Selling: Harnessing the Power of Information Communication Technology: By Design Technologies Blog. By Design Technologies.

Articles - Circular or newsletter (e.g., Babson Insight)

Crittenden, V.L., Gray, C. (2022). Using Technology for Classroom Engagement about Diversity and Inclusion. AACSB Insights.
Beitelspacher, L.S., Crittenden, V.L., Sosnowski, D.L. (2018). How the Marketing Division and Undergraduate Career Center at Babson College Align to Facilitate Core Career Readiness: BizEd. AACSB International.
Crittenden, V.L. (2015). Consistently Diverse: Business & Management Research Focus. Page: 55-57. Emerald Group Publishing.

Publishing in the Scholarship of Teaching and Learning Journals Crittenden, V. Marketing Management Association Fall conference, Orlando, FL (2023)
Best Practices in Academic-Company Research Partnerships Crittenden, V. Building Trust in the Marketplace, Atlanta, GA (2023)
Crafting the Passion to Persist Crittenden, V. Building Trust in the Marketplace, Atlanta, GA (2023)
SoTL Meet the Editors Crittenden, V. Academy of International Business, Warsaw, Poland (2023)
The Future of Business Schools: Strategic Pressure Points, Emerging Business Models and Research Opportunities Crittenden, V. Academy of Marketing Science annual conference, New Orleans, LA (2023)
Learner Engagement Crittenden, V. Learner Engagement Summit, Online (2023)
The Scholarship of Teaching and Learning Crittenden, V. The Williams Centre for Learning Advancement in the Faculty of Business and Economics, Melbourne, Australia (virtual) (2023)
How to Get Pubished Crittenden, V. SAGE, Online (2022)
Mary Kay Ash the Entrepreneur: The Power of Language to Influence People Crittenden, V. Crittenden, W. Global Research Conference on Marketing and Entrepreneurship, Whistler, BC (virtual) (2022)
The Global Education Vortex: Embrace Change or Become Irrelevant Crittenden, V. Global Marketing SIG conference, Crete, Greece (2022)
Entrepreneurs as Influencers: Exploring Characteristics through a Source Credibility Lens Crittenden, V. Babson College Faculty Research Discussion, online (2022)
Toward Resilient Teaching and Learning: Lessons Learned from COVID Crittenden, V. Yellowdig webinar, Online (2022)
The Transdisciplinary Nature of Marketing Education: Teaching and Learning Disrupted Crittenden, V. FORE International Marketing Conference , New Delhi, India (virtual) (2021)
Increasing Research Visibility Crittenden, V. AMS Webinar, virtual (2021)
The Psychology of the Research/Publishing Journey Crittenden, V. Doctoral Program orientation, New Delhi, India (2021)
Business School Curriculum Innovation and Sustainability Crittenden, V. AMA Summer Educators Conference, virtual (2021)
Channel Reputation: Countering Confirmation Bias and Fake News Crittenden, V. DSA Engage, virtual (2021)
Pedagogical Research: A Publication Opportunity and a Resource to Enhance Instructional Effectiveness Crittenden, V. 7th Annual AMS Doctoral Consortium, virtual (2021)
Enhancing Digital Skills in Marketing Education Crittenden, V. Marketing Management Association, virtual (2021)
Social Impact, Digital Delivery, and Non-Traditional International Competitors: The New Landscape for Marketing Teaching Crittenden, V. AMS World Marketing Congress, Brisbane, Australia (2020)
Toward a Research Agenda for the Future of Direct Selling: Output from the DSEF Research Forum at UT Austin Crittenden, V. Academy of Marketing Science, Coral Gables, FL (2020)
Teaching with Cases for People who Don't Teach with Cases Crittenden, V. Marketing Educators' Assn, Seattle, WA (2020)
Research Opportunities in Direct Selling Crittenden, V. American Marketing Assn Winter Educators, San Diego, CA (2020)
Sustainability Crittenden, V. American Marketing Assn Winter Educators, San Diego, CA (2020)
Go-to-Market Strategies for Women Entrepreneurs: Creating and Exploring Success Crittenden, V. Society for Marketing Advances, New Orleans (2019)
Research Opportunities in Direct Selling Crittenden, V. Society for Marketing Advances, New Orleans, LA (2019)
Go-to-Market Strategies for Women Entrepreneurs: Creating and Exploring Success Crittenden, V. Marketing Management Association, Santa Fe, NM (2019)
Academic Insights You can Use to Grow your Business Crittenden, V. Direct Selling Association, Austin, TX (2019)
The Future of Commerce: How Direct Selling Fits Crittenden, V. Direct Selling Association, Austin, TX (2019)
Self-Efficacy Beliefs and Direct Selling Sales Performance Peterson, R. Crittenden, V. Albaum, G. INEKA, Verona, Italy (2019)
Macromarketing's Connections with Other Disciplines Crittenden, V. Macromarketing, Cleveland, Ohio (2019)
Developing Theory Crittenden, V. Macromarketing Doctoral Consortium, Cleveland, OH (2019)
Case Study Research in Direct Selling Crittenden, V. Academy of Marketing Science, Vancouver, Canada (2019)
Exploring Self-Efficacy with an Emphasis on Direct Selling Peterson, R. Crittenden, V. Albaum, G. Association of Marketing Theory and Practice, Charleston, SC (2019)
Go-to-Market Strategies for Women Entrepreneurs: Creating and Exploring Success Crittenden, V. USASBE, St. Petersburg, FL (2019)
Entrepreneurial Dreams: The Role of the Direct Selling Experience Peterson, R. Crittenden, V. Albaum, G. Global Research Symposium in Marketing and Entrepreneurship, Boston, MA (2018)
Your Distributors as Social Media Agents, Skilled Professionals, and Emerging Market Entrepreneurs Crittenden, V. Direct Selling Association Annual Meeting, San Diego, CA (2018)
Using ICT to Empower Women Entrepreneurs in South Africa Crittenden, V. Crittenden, W. Ajjan, H. INFORMS Marketing Science, Philadelphia, PA (2018)
Predicting Turnover of Direct Sellers Peterson, R. Albaum, G. Crittenden, V. Association of Marketing Theory & Practice, Florida (2018)
Direct Selling in South Africa: Empowering Women Entrepreneurs Crittenden, V. Crittenden, W. Ajjan, H. USASBE, Los Angeles, CA (2018)
Direct Selling in South Africa: Empowering Women Entrepreneurs Crittenden, V. Crittenden, W. Ajjan, H. USASBE, Los Angeles, CA (2018)
The Amazon Effect and the Future of Retail Crittenden, V. Direct Selling Association Fall Conference, Washington, D.C. (2017)
Innovations in Undergraduate Business Education Crittenden, V. Beitelspacher, L. Greenberg, D. Karst, N. 2017 Innovations in Undergraduate Business Education Conference, New Jersey (2017)
Department Chair Challenges and Opportunities Crittenden, V. Marketing Management Association, Pittsburgh, PA (2017)
Hispanic Entrepreneurs and Customer Orientation Peterson, R. Crittenden, V. Jeong, J. Global Research Symposium on Marketing and Entrepreneurship, San Francisco (2017)
The Contributions of Direct Selling to Society Crittenden, V. AMS annual conference, San Diego, California (2017)
Innovative Operations: Staying Competitive in an On-Demand World Crittenden, V. Companies in Focus, Chandler, Arizona (2017)
A Stakeholder Perspective Crittenden, V. Winter Educators Conference, Orlando, FL (2017)
How to Excel at a Conference or Journal Paper Reviewer Crittenden, V. Marketing Management Association, Providence, RI (2016)
Keeping Marketing Relevant in a Digital Age Zahey, D. Crittenden, V. Tuten, T. Altounian, D. Marketing Management Association, San Juan, PR (2015)
Textbook Authors for Digital Marketing and Social Media Crittenden, V. MMA Fall Educators Conference, San Juan, PR (2015)
A Road to Empowerment: Social Media Use by Female Entrepreneurs in Egypt Ajjan, H. Beninger, S. Mostafa, R. Crittenden, V. Academy of Marketing Science annual conference, Denver, CO (2015)
Technology’s Transformative Impact: Exploring within Industries Crittenden, W. Crittenden, V. 2015 HICSS, Kauai, Hawaii (2015)
Fostering Women Entrepreneurs in the Middle East via the Use of Social Media Crittenden, V. Ajjan, H. Beninger, S. Mostafa, R. CWEL, Babson College (2014)
25 Years after Product Profiling - Where are We Now? Crittenden, V. Decision Sciences Institute, Tampa, FL (2014)
Three Minute Thesis Crittenden, V. 2014 Marketing Doctoral Students Association, San Francisco, CA (2014)
Strategic Assets: Trade Secrets as a Competitive Advantage Crittenden, W. Crittenden, V. Pierpont, A. INBAM, Barcelona, Spain (2014)
Social Media and Customer Engagement: Dyadic Word-of-Mouth Roggeveen, A. Hallock, W. Crittenden, V. 2014 Academy of Marketing Science Conference, Indianapolis, IN (2014)
Empowering Female Entrepreneurs through Social Media: A Conceptual Model Ajjan, H. Beninger, S. Mostafa, R. Crittenden, V. Academy of Marketing Science, Indianapolis, IN (2014)
MOOCs in Marketing Crittenden, V. American Marketing Association, Orlando, FL (2014)
Networking Strategically Crittenden, V. 2013 Marketing Doctoral Students Association Conference, Boston, MA (2013)
Words of Wisdom: Drawing on the Past Experiences of Marketing Scholars to Shape Future Leaders within the Academy Crittenden, V. 2013 AMS World Marketing Congress, Melbourne, Australia (2013)
Getting Internationally Focused Research Published: What does it Take? Crittenden, V. Internationalizing Doctoral Education in Business, Storrs, CT (2013)
Using Social Media in the Classroom Crittenden, V. Second Biennial Sheth Emerging Scholars Consortium, 2013 World Marketing Congress, Melbourne, Australia (2013)
Business Models: Shaping the Future through Entrepreneurship Crittenden, V. Eddleston, K. Crittenden, W. 2013 Academy of Marketing Science Annual Conference, Monterey, CA (2013)
How to become more involved in AMS: The Role of the President Crittenden, V. 2013 Academy of Marketing Science Annual Conference, Monterey, CA (2013)
Sustainability New Insight into an Emerging Market Orientation: Understanding Sustainability DNA Crittenden, V. Crittenden, W. 2013 Winter Marketing Educators' Conference, Las Vegas, NV (2013)
The Demise of Marketing Theory Creation and Development Crittenden, V. Brock University, St. Catharines, ON (2012)
Major Issues in Research and Publication Strategies Crittenden, V. ISCTE Business School, Lisbon, Portugal (2012)
Marketing Professoriate of the Future: Landscape and Strategies Crittenden, V. 2012 Academy of Marketing Science Annual Conference, New Orleans, LA (2012)
Innovation in Executive MBA Programs: A Discussion on Attracting and Satisfying this Market Segment and the Development of a Research Agenda Crittenden, V. 2012 Winter Marketing Educators' Conference, St. Petersburg, FL (2012)

Victoria Crittenden

Academic Degrees

Academic Interest / Expertise

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Publications