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Anirudh Dhebar

  • Professor
  • Susan & Gary DiCamillo Term Chair in Teaching Excellence
Academic Division: Marketing
CV
781-239-5597
Anirudh Dhebar is Professor of Marketing at Babson College. Prior to joining the faculty at Babson College, Anirudh was on the faculty at the Harvard Business School (1983 – 1995) and the Sloan School of Management at the Massachusetts Institute of Technology (1995 – 1997). He has served on the Board of Directors and the Board's Audit and Technology Committees of Molex Incorporated (2009-2013). Anirudh is an inveterate student of the dynamic interplay between science- and technology-intensive enterprises, the enterprises' customers, the ecosystems in which the enterprise play, and the overall social milieu in which the dynamics are set. A highly experienced and effective management thinker, educator, and facilitator, he is committed to integrating innovation, discernment, and a renaissance perspective to the practice of management, all supported by analytical rigor and a fearless love of the question. Anirudh's research, teaching, and consulting focus on technology, product, pricing, marketing, and business strategies in the computer, consumer electronics, life science, media, and financial services industries. He has published numerous Harvard Business School case studies, and articles stemming from his research appear in Marketing Science, Sloan Management Review, Business Horizons, Journal of Product Innovation and Management, Journal of Retailing, and European Management Journal. Anirudh teaches in Babson College's graduate program as well as custom executive-development offerings. In the graduate program, he offers electives on disruptive change and enterprise transformation; science, technology, and the enterprise; the marketing of high-technology products; and pricing in the information industries. As part of the Babson Executive Education faculty, Anirudh has served as faculty on custom programs for, among others, Siemens, IBM, FLIR, Ericsson, Merck Life Science, Novartis, Fidelity, MAPFRE, Santander, McGraw-Hill Education, and Saint-Gobain. Independent of Babson, Anirudh's past and present executive-development and consulting clients include Molex, Stratasys, JP Morgan Chase, The Weather Channel, Teva Pharmaceuticals, and DePuy Synthes. Anirudh, who holds a BS in Electrical Engineering (from the Indian Institute of Technology, Mumbai) and an MBA (from the Indian Institute of Management, Kolkata), obtained his MA in Economics and a PhD in Engineering-Economic Systems from Stanford University. He was a recipient of Babson's Thomas Kennedy Award for Teaching Excellence at the graduate level for three consecutive years (2002-2005).

Academic Degrees

  • MA, Stanford University
  • Ph D, Stanford University
  • MBA, Indian Institute of Management
  • B. Tech., Indian Institute of Technology

Academic Interest / Expertise

Disruptive Change and Enterprise Transformation; Science, Technology, and the Enterprise; High Technology Marketing; Pricing: Pricing in the Information Industries

Awards & Honors

  • 2021 — Thomas Kennedy Award for Teaching Excellence - Graduate Professor of the Year, Graduate Student Association
  • 2018 — Thomas Kennedy Award for Teaching Excellence - Graduate Professor of the Year, Graudate Student Association
  • 2015 — Deans' Teaching and Scholarship Award -- Executive Education Teaching, Babson College

Courses

  • Degree Courses 2025

    • MKT 7555 MARKETING HIGH TECH PRODUCTS
    • MKT 9502 PRICING IN THE INFORMATION INDUSTRIES
    • MBA 7504 SYSTEMS DYNAMICS IN BUSINESS SOCIETY&ENV

  • Degree Courses 2024

    • MKT 7555 MARKETING HIGH TECH PRODUCTS
    • MKT 9502 PRICING IN THE INFORMATION INDUSTRIES
    • MBA 7504 SYSTEMS DYNAMICS IN BUSINESS SOCIETY&ENV

  • Degree Courses 2023

    • MKT 7555 MARKETING HIGH TECH PRODUCTS
    • MKT 9502 PRICING IN THE INFORMATION INDUSTRIES
    • MBA 7504 SYSTEMS DYNAMICS IN BUSINESS SOCIETY&ENV

Publications

Journal Articles

  • Dhebar, A. (2023). Domain Convergence: The What, Why and How. Industrial Management. Vol: 65, Issue: 5, Page: pp. 12-17. Institute of Industrial & Systems Engineers. link
  • Dhebar, A. (2022). Preinstalled Functionality as a Service. Business Horizons. Elsevier. link
  • Dhebar, A. (2022). Making Sense of a Disruptively Different Tomorrow. Industrial Management. Vol: 64, Issue: 2, Page: pp. 12 -17. Institute of Industrial & Systems Engineers. link
  • Dhebar, A. (2021). Platforms, an Engineer's Style Guide. Industrial Management. Vol: 63, Issue: 1, Page: pp. 16-20. Institute of Industrial & Systems Engineers. link
  • Crittenden, V.L., Dhebar, A. (2019). A Tribute to Abdul Ali (1957-2018). Journal of Macromarketing.
  • Dhebar, A. (2018). E=S(AI2ED), the Formula of Enterprise. Industrial Management. Vol: 60, Issue: 6 (November-December 2018), Page: 25-30. Institute of Industrial & Systems Engineers. link
  • Dhebar, A. (2018). Pushing to New Production Frontiers. Industrial Management. Vol: 60, Issue: 2 (March/April 2018), Page: 16-20. Institute of Industrial & Systems Engineers. link
  • Dhebar, A. (2017). Skimp on Maintenance Today; Pay the Piper Tomorrow. Industrial Management. Vol: 59, Issue: 6, Page: 26-30. Institute of Industrial & Systems Engineers. link
  • Dhebar, A. (2016). Bringing New High-Technology Products to Market: Six Perils Awaiting Marketers. Business Horizons. Vol: 59, Issue: 6, Page: 713-722. link
  • Dhebar, A. (2016). Razor-and-Blades Pricing Revisited. Business Horizons. Vol: 59, Issue: 3, Page: 303-310. link
  • Dhebar, A. (2013). Toward a Compelling Customer Touchpoint Architecture. Business Horizons. Vol: 56, Issue: 2, Page: 199-205. Elsevier.

Cases and Teaching Notes

  • Dhebar, A. (2016). Grupo SALA: Improving Lives, Spaces, and the Environment (Case). Page: 26. The Case Center. link
  • Dhebar, A. (2016). Grupo SALA: Improving Lives, Spaces, and the Environment (Teaching Note). Page: 12. The Case Center. link
  • Dhebar, A. (2013). FP Journe: Invenit et Fecit. Babson College.
  • Dhebar, A. (2013). FP Journe: Invenit et Fecit: Teaching Note. Babson College.
  • Dhebar, A. (2011). Intelligent Medicine: The Novartis-Proteus Alliance .
  • Lange, J.E., Dhebar, A. (2011). Preparing the Enterprise to Thrive in Tomorrow’s World: The Cases of Skype and Tumi. Babson College.
  • Lange, J.E., Dhebar, A. (2010). Architecting the Business to Sparkle In and Zip Into Tomorrow’s World. Babson College.
  • Dhebar, A. (2009). Telegraph Media Group: The Newspaper is Dead, Long Live the ....

Other

  • Dhebar, A. (2023). Focus on the Question, Extend the Science, Build Pandora's Box. Vol: 65, Issue: 6, Page: p. 6. Institute of Industrial & Systems Engineers. link
  • Dhebar, A. (2023). It's Not About the Building but About the City: Industrial Management. Vol: 65, Issue: 5, Page: p. 6. Institute of Industrial & Systems Engineers. link
  • Dhebar, A. (2023). Hard Technical Problems Done by Humans: Industrial Management. Vol: 65, Issue: 4, Page: p. 6. Institute of Industrial & Systems Engineers. link
  • Dhebar, A. (2023). On Being Good at Questioning: Industrial Management. Vol: 65, Issue: 3, Page: p. 6. Institute of Industrial & Systems Engineers. link
  • Dhebar, A. (2023). Technology Commercialization: Not Quite 'as Simple as That': Industrial Management. Vol: 65, Issue: 2, Page: p. 6. Institute of Industrial & Systems Engineers. link
  • Dhebar, A. (2023). Four Acronyms -- and Possible Futures They Portend: Industrial Management. Vol: 65, Issue: 1, Page: p. 6. Institute of Industrial & Systems Engineers. link
  • Dhebar, A. (2022). Front-Line Experience Is Invaluable, but Often Absent: Industrial Management. Vol: 64, Issue: 6, Page: p. 6. Institute of Industrial & Systems Engineers. link
  • Dhebar, A. (2022). Accelerating Frequency and the Calculus of Complex Systems: Industrial Management. Vol: 64, Issue: 5, Page: p. 6. Institute of Industrial & Systems Engineers. link
  • Dhebar, A. (2022). 'Optimization' Rethought for a Very Different World: Industrial Management. Vol: 64, Issue: 4, Page: p. 6. Institute of Industrial & Systems Engineers. link
  • Dhebar, A. (2022). Four Critical Ingredients in the Recipe for Learning: Industrtial Management. Vol: 64, Issue: 3, Page: p. 6. Institute of Industrial & Systems Engineers. link
  • Dhebar, A. (2022). Technology Evolution, Business Disruption: Industrial Management. Vol: 64, Issue: 2, Page: p. 6. Institute of Industrial & Systems Engineers. link
  • Dhebar, A. (2022). Covid Lessons: 'Constraints,' Unconstrained: Industrial Management. Vol: 64, Issue: 1, Page: p. 6. Institute of Industrial & Systems Engineers. link
  • Dhebar, A. (2021). Four Conundrums with No Easy Answers: Industrial Management. Vol: 63, Issue: 6, Page: p. 6. Institute of Industrial & Systems Engineers. link
  • Dhebar, A. (2021). Insular Professionals and Their Blinders: Industrial Management. Vol: 63, Issue: 5, Page: p. 6. Institute of Industrial & Systems Engineers. link
  • Dhebar, A. (2021). Creating Nonzero-Sum Rivalries: Industrial Management. Vol: 63, Issue: 4, Page: p. 6. Institute of Industrial & Systems Engineers. link
  • Dhebar, A. (2021). Supply Chains: Innocence Lost: Industrial Management. Vol: 63, Issue: 3, Page: p. 6. Institute of Industrial & Systems Engineers. link
  • Dhebar, A. (2021). Haste vs. Speed; Blunders vs. Mistakes: Industrial Management. Vol: 63, Issue: 2, Page: p. 6. Institute of Industrial & Systems Engineers. link
  • Dhebar, A. (2021). Foresight Forsaken, It's Time to Re-engineer the Future: Industrial Management. Vol: 63, Issue: 1, Page: p. 6. Institute of Industrial & Systems Engineers. link
  • Dhebar, A. (2020). Exercising Foresight in Engineering: Industrial Management. Vol: 62, Issue: 6, Page: p. 6. Institute of Industrial & Systems Engineers. link
  • Dhebar, A. (2020). Product Bundles Aren't Always Problem Solutions: Industrial Management. Vol: 62, Issue: 5, Page: p. 6. Institute of Industrial & Systems Engineers. link
  • Dhebar, A. (2020). Scaffoldings and Guardrails: Industrial Management. Vol: 62, Issue: 4, Page: p. 6. Institute of Industrial & Systems Engineers. link
  • Dhebar, A. (2020). Paying the Price for a Lack of Slack: Industrial Management. Vol: 62, Issue: 3, Page: p. 6. Institute of Industrial & Systems Engineers. link
  • Dhebar, A. (2020). The Yoke of Yesterday's Answers: Industrial Management. Vol: 62, Issue: 2, Page: p. 6. Institute of Industrial & Systems Engineers. link
  • Dhebar, A. (2020). Frequenting Disciplines Remote from Our Own: Industrial Management. Vol: 62, Issue: 1, Page: p. 6. Institute of Industrial & Systems Engineers. link
  • Dhebar, A. (2019). The Changing Human-Machine Interface: Industrial Management. Vol: 61, Issue: 6, Page: 1. Institute of Industrial & Systems Engineers. link
  • Dhebar, A. (2019). Weighing the Impact of Innovation: Industrial Management. Vol: 61, Issue: 5, Page: 1. Institute of Industrial & Systems Engineers. link
  • Dhebar, A. (2019). Engineering Success vs. Successful Engineering: Industrial Management. Vol: 61, Issue: 4, Page: 1. Institute of Industrial & Systems Engineers. link
  • Dhebar, A. (2019). Being Different From, Not Just Better Than: Industrial Management. Vol: 61, Issue: 3, Page: 1. Institute of Industrial & Systems Engineers. link

Articles - Circular or newsletter (e.g., Babson Insight)

  • Dhebar, A. (2017). Innovating Around the Classic Razor-and-Blades Pricing Model: Babson Insight. Babson Executive and Enterprise Education.

Presentations

  • Facing Hard Conversations & Challenges in the Classroom Rourke, K. Wynstra, C. Dhebar, A. Inspire Studio 2019, Newport, RI (2019)
  • Panel on "Interdisciplinary Instruction: Reaching Across Business Disciplines" Dhebar, A. Marketing Management Association Educators' Conference, Fall 2016, Providence, Rhode Island (2016)
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