Dhruv Grewal

Journal Articles

• Blut, M., Chaney, D., Lunardo, R., Mencarelli, R., Grewal, D. (in press). Customer Perceived Value: A Comprehensive Meta-analysis. Journal of Service Research. SAGE Publications. link
• Guha, A., Grewal, D., Atlas, S. (in press). Generative AI and Marketing Education: What the Future Holds. Journal of Marketing Education. SAGE Publications. link
• Umashankar, N., Grewal, D., Guha, A., Bohling, T.R. (in press). Testing Work–Life Theory in Marketing: Evidence from Field Experiments on Social Media. Journal of Marketing Research. Page: 002224372311528. SAGE Publications. link
• Grewal, D., Roggeveen, A.L., Benoit, S., Osorio Andrade, M., Wetzels, R., Wetzels, M. (in press). A New Era of Technology-Infused Retailing. Journal of Business Research.
• Schweiger, E., Vannucci, V., Mazzoli, V., Grazzini, L., Roggeveen, A.L., Grewal, D., Donvito, R., Aiello, G. (in press). A Comprehensive Examination of Digital Retailing: A Text-Mining Review and Research Agenda. Journal of Retailing.
• Spanjol, J., Noble, C., Baer, M., Bogers, M.L., Bohlmann, J., Bouncken, R.B., Bstieler, L., De Luca, L.M., Garcia, R., Gemser, G., Grewal, D., Hoegl, M., Kuester, S., Kumar, M., Lee, R., Mahr, D., Nakata, C., Ordanini, A., Rindfleisch, A., Seidel, V.P., Sorescu, A., Verganti, R., Wetzels, M. (2024). Fueling innovation management research: Future directions and five forward-looking paths. Journal of Product Innovation Management. Vol: 41, Issue: 5, Page: 893-948. link
• Cummings, K.H., Herhausen, D., Roggeveen, A.L., Grewal, D. (in press). Countering Virtual Brand Sabotage: The Power of Informative Responses. Journal of Service Research.
• Grewal, D., Benoit, S., Noble, S.M., Guha, A., Ahlbom, C., Nordfält, J. (2023). Leveraging In-Store Technology and AI: Increasing Customer and Employee Efficiency and Enhancing their Experiences. Journal of Retailing. Vol: 99, Issue: 4, Page: 487-504. Elsevier BV. link
• Grewal, D., Breugelmans, E., Gauri, D., Gielens, K. (2023). Re-imagining the physical store. Journal of Retailing. Vol: 99, Issue: 4, Page: 481-486. Elsevier BV. link
• Grewal, D., Ahlbom, C., Noble, S.M., Shankar, V., Narang, U., Nordfält, J. (2023). The Impact of In-Store Inspirational (vs. Deal-Oriented) Communication on Spending: The Importance of Activating Consumption Goal Completion. Journal of Marketing Research. Vol: 60, Issue: 6, Page: 1071-1094. SAGE Publications. link
• Herhausen, D., Grewal, L., Cummings, K.H., Roggeveen, A.L., Grewal, D., Villarroel, F. (2023). Complaint Deescalation Strategies on Social Media. Journal of Marketing.
• Mende, M., Grewal, D., Guha, A., Ailawadi, K., Roggeveen, A.L., Scott, M., Rindfleisch, A., Pauwels, K., Kahn, B. (2023). Exploring Consumer Responses to Covid-19: Meaning Making, Cohort Effects, and Consumer Rebound. Journal of the Association for Consumer Research.
• Wetzels, M., Grewal, D., Wetzels, R. (2023). A Systematic and Visual Overview of 25 Years of the <i>Journal of Service Research</i>: The Journey Continues. Journal of Service Research. Vol: 26, Issue: 4, Page: 479-492. SAGE Publications. link
• Roggeveen, A.L., Schweiger, E.B., Grewal, D. (2023). In-Store Communications: Understanding the Mundane, the Bright Sides, and the Unexpected. Australasian Marketing Journal. Vol: 31, Issue: 4, Page: 332-337. SAGE Publications. link
• Ahlbom, C., Roggeveen, A.L., Grewal, D., Nordfält, J. (2023). Understanding How Music Influences Shopping on Weekdays and Weekends. Journal of Marketing Research. Vol: 60, Issue: 5, Page: 987-1007. SAGE Publications. link
• Blut, M., Kulikovskaja, V., Hubert, M., Brock, C., Grewal, D. (2023). Effectiveness of engagement initiatives across engagement platforms: A meta-analysis. Journal of the Academy of Marketing Science. Vol: 51, Issue: 5, Page: 941-965. Springer Science and Business Media LLC. link
• Satornino, C.B., Pelser, J., Wetzels, M., de Ruyter, K., Grewal, D. (2023). You've lost that learning feeling: Drivers and drawbacks of channel partner disengagement with sales training. Industrial Marketing Management. Vol: 113, Page: 258-276. Elsevier BV. link
• Schweiger, E.B., Ahlbom, C., Nordfält, J., Roggeveen, A.L., Grewal, D. (2023). In-store endcap projections and their effect on sales. Journal of Retailing. Vol: 99, Issue: 1, Page: 5-16. Elsevier BV. link
• Satornino, C.B., Grewal, D., Guha, A., Schweiger, E.B., Goodstein, R.C. (2023). The perks and perils of artificial intelligence use in lateral exchange markets. Journal of Business Research. Vol: 158, Page: 113580. Elsevier BV. link
• Ludwig, S., Herhausen, D., Grewal, D., Bove, L., Benoit, S., de Ruyter, Ko, ., Urwin, P. (2022). Communication in the Gig Economy: Buying and Selling in Online Freelance Marketplaces. Journal of Marketing. Vol: 86, Issue: 4, Page: 141-161.
• Plangger, K., Grewal, D., de Ruyter, Ko, ., Tucker, C. (2022). The future of digital technologies in marketing: A conceptual framework and an overview. Journal of the Academy of Marketing Science. Vol: 50, Issue: 6, Page: 1125-1134.
• Roggeveen, A.L., Grewal, D., Karsberg, J., Noble, S.M., Nordfalt, J., Patrick, V.M., Schweiger, E., Soysal, G., Dillard, A., Cooper, N., Olson, R. (2021). Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies. Journal of Retailing. Vol: 97, Issue: 1, Page: 81-98.
• Guha, A., Grewal, D., Kopalle, P.K., Haenlein, M., Schneider, M.J., Jung, H., Moustafa, R., Hegde, D.R., Hawkins, G. (2021). How artificial intelligence will affect the future of retailing. Journal of Retailing. Vol: 97, Issue: 1, Page: 28-41.
• Grewal, D., Gauri, D.K., Das, G., Agarwal, J., Spence, M.T. (2021). Retailing and emergent technologies. Journal of Business Research. Vol: 134, Page: 198-202.
• Davenport, T.H., Guha, A., Grewal, D. (2021). How to Design an AI Marketing Strategy. Harvard Business Review (Print Edition). Issue: July-August 2021. link
• Okazaki, S., Eisend, M.L., Plangger, K., de Ruyter, K., Grewal, D. (2020). Understanding the Strategic Consequences of Customer Privacy Concerns: A Meta-Analytic Review,” Journal of Retailing, 96 (4). (lead article after SI editorial). Journal of Retailing.
• Meyer, J., De Ruyter, Ko, ., Grewal, D., Cleeren, K., Keeling, D.I., Motyka, S. (2020). Categorical versus dimensional thinking: improving anti-stigma campaigns by matching health message frames and implicit worldviews. Journal of the Academy of Marketing Science. Vol: 48, Issue: 2, Page: 222-245.
• Herhausen, D., Emrich, O., Grewal, D., Kipfelsberger, P., Schoegel, M. (2020). Face Forward: How Employees' Digital Presence on Service Websites Affects Customer Perceptions of Website and Employee Service Quality. Journal of Marketing Research. Vol: 57, Issue: 5, Page: 917-936.
• Grewal, D., Kroschke, M., Mende, M., Roggeveen, A.L., Scott, M. (2020). Frontline Cyborgs at Your Service: How Human Enhancement Technologies Affect Customer Experiences in Retail, Sales, and Service Settings. Journal of Interactive Marketing.
• Iyer, G.R., Blut, M., Xiao, S.H., Grewal, D. (2020). Impulse buying: a meta-analytic review. Journal of the Academy of Marketing Science. Vol: 48, Issue: 3, Page: 384-404. Journal of the Academy of Marketing Science.
• Grewal, D., Noble, S.M., Ahlbom, C., Nordfalt, J. (2020). The Sales Impact of Using Handheld Scanners: Evidence from the Field. Journal of Marketing Research. Vol: 57, Issue: 3, Page: 527-547.
• Davenport, T.H., Grewal, D., Guha, A. (in press). What's Next for Marketing AI. Harvard Business Review (Print Edition).
• Grewal, D., Roggeveen, A.L. (2020). Understanding Retail Experiences and Customer Journey Management. Journal of Retailing.
• Roggeveen, A.L., Grewal, D., Schweiger, E. (2020). The DAST Framework for Retail Atmospherics: The Impact of In- and Out-of Store Retail Journey Touchpoints on the Customer Experience. Journal of Retailing.
• Farace, S., Roggeveen, A.L., Villarroel, F., Grewal, D., DeRuyter, K., Wetzel, M. (2020). Patterns in Motion: How Visual Patterns in Ads Affect Product Evaluations. Journal of Advertising.
• Grewal, D., Hulland, J., Kopalle, P., Karahanna, E. (2020). The Future of Technology and Marketing: A Multidisciplinary Perspective. Journal of the Academy of Marketing Science.
• Grewal, D., Noble, S., Roggeveen, A.L., Nordfalt, J. (2020). The Future of In-store Technology. Journal of the Academy of Marketing Science.
• Davenport, T.H., Guha, A., Grewal, D., Bressgott, T. (2020). The Impact of AI on Marketing. Journal of the Academy of Marketing Science.
• Verma, S., Guha, A., Biswas, A., Grewal, D. (2019). Are Low Price and Price Matching Guarantees Equivalent? The Effects of Different Price Guarantees on Consumers' Evaluations. Journal of Retailing. Vol: 95, Issue: 3247, Page: 99-108.
• Dutta, S., Guha, A., Biswas, A., Grewal, D. (2019). Can attempts to delight customers with surprise gains boomerang? A test using low-price guarantees. Journal of the Academy of Marketing Science. Vol: 47, Issue: 3, Page: 417-437.
• Roy, S., Guha, A., Biswas, A., Grewal, D. (2019). Celebrity endorsements in emerging markets: Align endorsers with brands or with consumers?. Journal of International Business Studies. Vol: 50, Issue: 3, Page: 295-317.
• Ordenes, F.V., Grewal, D., Ludwig, S., De Ruyter, Ko, ., Mahr, D., Wetzels, M. (2019). Cutting through Content Clutter: How Speech and Image Acts Drive Consumer Sharing of Social Media Brand Messages. Journal of Consumer Research. Vol: 45, Issue: 5, Page: 988-1012.
• Herhausen, D., Ludwig, S., Grewal, D., Wulf, J., Schoegel, M. (2019). Detecting, Preventing, and Mitigating Online Firestorms in Brand Communities. Journal of Marketing. Vol: 83, Issue: 3, Page: 1-21.
• Mende, M., Scott, M.L., van Doorn, Jenny, ., Grewal, D., Shanks, I. (2019). Service Robots Rising: How Humanoid Robots Influence Service Experiences and Elicit Compensatory Consumer Responses. Journal of Marketing Research. Vol: 56, Issue: 4, Page: 535-556.
• Arnold, T.J., Grewal, D., Motyka, S., Kim, N., Sharma, A., Srivastava, R. (2019). Store Manager-Store Performance Relationship: A Research Note. Journal of Retailing. Vol: 95, Issue: 2, Page: 144-155.
• Guha, A., Biswas, A., Grewal, D., Bhowmick, S., Nordfalt, J. (2018). An Empirical Analysis of the Joint Effects of Shoppers' Goals and Attribute Display on Shoppers' Evaluations. Journal of Marketing. Vol: 82, Issue: 3, Page: 142-156.
• Schroll, R., Schnurr, B., Grewal, D. (2018). Humanizing Products with Handwritten Typefaces. Journal of Consumer Research. Vol: 45, Issue: 3, Page: 648-672.
• Grewal, D., Ahlbom, C., Beitelspacher, L.S., Noble, S.M., Nordfalt, J. (2018). In-Store Mobile Phone Use and Customer Shopping Behavior: Evidence from the Field. Journal of Marketing. Vol: 82, Issue: 4, Page: 102-126.
• Grewal, D., Puccinelli, N., Monroe, K.B. (2018). Meta-analysis: integrating accumulated knowledge. Journal of the Academy of Marketing Science. Vol: 46, Issue: 1, Page: 9-30.
• Guha, A., Biswas, A., Grewal, D., Verma, S., Banerjee, S., Nordfalt, J. (2018). Reframing the Discount as a Comparison Against the Sale Price: Does It Make the Discount More Attractive?. Journal of Marketing Research. Vol: 55, Issue: 3, Page: 339-351.
• Ailawadi, K.L., Ma, Y., Grewal, D. (2018). The Club Store Effect: Impact of Shopping in Warehouse Club Stores on Consumers' Packaged Food Purchases. Journal of Marketing Research. Vol: 55, Issue: 2, Page: 193-207.
• Aguirre, E., Mahr, D., de Ruyter, Ko, ., Grewal, D., Pelser, J., Wetzels, M. (2018). The Effect of Review Writing on Learning Engagement in Channel Partner Relationship Management. Journal of Marketing. Vol: 82, Issue: 2, Page: 64-84.
• Motyka, S., Grewal, D., Aguirre, E., Mahr, D., de Ruyter, Ko, ., Wetzels, M. (2018). The emotional review-reward effect: how do reviews increase impulsivity?. Journal of the Academy of Marketing Science. Vol: 46, Issue: 6, Page: 1032-1051.
• Beitelspacher, L.S., Baker, T.L., Rapp, A., Grewal, D. (2018). Understanding the long-term implications of retailer returns in business-to-business relationships. Journal of the Academy of Marketing Science. Vol: 46, Issue: 2, Page: 252-272.
• Villarroel Ordenes, F., Ludwig, S., de Ruyter, K., Grewal, D., Wetzels, M. (2017). Unveiling What Is Written in the Stars: Analyzing Explicit, Implicit, and Discourse Patterns of Sentiment in Social Media. Journal of Consumer Research. Vol: 43, Issue: 1, Page: 875–894.
• Grewal, D., Roggeveen, A.L., Sisodia, R.S., Nordfält, J. (2017). Enhancing Customer Engagement Through Consciousness. Journal of Retailing. Vol: 93, Issue: 1, Page: 55-64.
• Grewal, D., Roggeveen, A.L., Nordfält, J. (2017). The Future of Retailing. Journal of Retailing. Vol: 93, Issue: 1, Page: 1-6.
• van Doorn, J., Mende, M., Noble, S.M., Hulland, J., Ostrom, A.L., Grewal, D., Petersen, J.A. (2017). Domo Arigato Mr. Roboto: Emergence of Automated Social Presence in Organizational Frontlines and Customers’ Service Experiences. Journal of Service Research. Vol: 20, Issue: 1, Page: 43–58. SAGE Publications.
• Grewal, D., Roggeveen, A.L., Runyan, R.C., Nordfält, J., Lira, M.E. (2017). Retailing in today’s world: Multiple channels and other strategic decisions affecting firm performance. Journal of Retailing and Consumer Services. Vol: 34, Page: 261–263. Pergamon.
• Rafaeli, A., Altman, D., Gremler, D.D., Huang, M., Grewal, D., Iyer, B.R., Parasuraman, A., de Ruyter, K. (2017). The Future of Frontline Research: Invited Commentaries. Journal of Service Research. Vol: 20, Issue: 1, Page: 99-99. SAGE Publications Sage CA: Los Angeles, CA.
• Grewal, D., Bart, Y., Spann, M., Zubcsek, P.P. (2016). Mobile advertising: a framework and research agenda. Journal of Interactive Marketing. Vol: 34, Page: 3–14. Elsevier.
• Aguirre, E., Roggeveen, A.L., Grewal, D., Wetzels, M. (2016). The personalization-privacy paradox: implications for new media. Journal of Consumer Marketing. Vol: 33, Issue: 2, Page: 98–110. Emerald Group Publishing Limited.
• Motyka, S., Suri, R., Grewal, D., Kohli, C. (2016). Disfluent vs. fluent price offers: paradoxical role of processing disfluency. Journal of the Academy of Marketing Science. Vol: 44, Issue: 5, Page: 627-638. Springer US.
• Roggeveen, A.L., Nordfalt, J., Grewal, D. (2016). Do Digital Displays Enhance Sales? Role of Retail Format and Message Content. Journal of Retailing. Vol: 92, Issue: 1, Page: 122-131.
• Pelser, J., de Ruyter, K., Wetzels, M., Grewal, D., Cox, D., van Beuningen, J. (2015). B2B channel partner programs: Disentangling indebtedness from gratitude. Journal of Retailing. Vol: 91, Issue: 4, Page: 660–678. JAI.
• Aguirre, E., Mahr, D., Grewal, D., de Ruyter, K., Wetzels, M. (2015). Unraveling the personalization paradox: the effect of information collection and trust-building strategies on online advertisement effectiveness. Journal of Retailing. Vol: 91, Issue: 1, Page: 34–49. JAI.
• Bal, A., Grewal, D., Mills, A.J., Ottley, G.A. (2015). Engaging Students with Social Media. Journal of Marketing Education. Vol: 37, Issue: 3, Page: 190-203.
• Roggeveen, A.L., Grewal, D., Townsend, C., Krishnan, R. (2015). The impact of dynamic presentation format on consumer preferences for hedonic products and services. Journal of Marketing. Vol: 79, Issue: 6, Page: 34–49. American Marketing Association.
• Mullins, R.R., Bachrach, D.G., Rapp, A.A., Grewal, D., Beitelspacher, L.S. (2015). You don't always get what you want, and you don't always want what you get: An examination of control-desire for control congruence in transactional relationships.. Journal of Applied Psychology. Vol: 100, Issue: 4, Page: 1073-1088. American Psychological Association.
• Puccinelli, N.M., Wilcox, K., Grewal, D. (2015). Consumers’ Response to Commercials: When the Energy Level in the Commercial Conflicts with the Media Context. Journal of Marketing. Vol: 79, Issue: 2, Page: 1–18. American Marketing Association.
• Roggeveen, A.L., Goodstein, R.C., Grewal, D. (2014). Improving the effect of guarantees: the role of a retailer’s reputation. Journal of Retailing. Vol: 90, Issue: 1, Page: 27–39. JAI.
• Coulter, K.S., Grewal, D. (2014). Name-letters and birthday-numbers: Implicit egotism effects in pricing. Journal of Marketing. Vol: 78, Issue: 3, Page: 102–120. American Marketing Association.
• Grewal, D., Nordfält, J., Roggeveen, A.L., Grewal, D., Roggeveen, A.L., Nordfält, J. (2014). Pricing in the modern world: the role of price-related and non-price related cues. Journal of Product & Brand Management. Vol: 23, Issue: 6, Page: 397–400. Emerald Group Publishing Limited.
• Motyka, S., Grewal, D., Puccinelli, N.M., Roggeveen, A.L., Avnet, T., Daryanto, A., de Ruyter, K., Wetzels, M. (2014). Regulatory fit: A meta-analytic synthesis. Journal of Consumer Psychology. Vol: 24, Issue: 3, Page: 394–410. Elsevier Inc.
• Grewal, D., Roggeveen, A.L., Puccinelli, N.M., Spence, C. (2014). Retail Atmospherics and In-Store Nonverbal Cues: An Introduction. Psychology & Marketing. Vol: 31, Issue: 7, Page: 469–471.
• Spence, C., Puccinelli, N.M., Grewal, D., Roggeveen, A.L. (2014). Store atmospherics: A multisensory perspective. Psychology & Marketing. Vol: 31, Issue: 7, Page: 472–488.
• Hardesty, D.M., Goodstein, R.C., Grewal, D., Miyazaki, A.D., Kopalle, P. (2014). The accuracy of scanned prices. Journal of Retailing. Vol: 90, Issue: 2, Page: 291–300. JAI.
• Grewal, D., Roggeveen, A.L., Lindsey-Mullikin, J. (2014). The contingent effects of semantic price cues. Journal of Retailing. Vol: 90, Issue: 2, Page: 198–205. JAI.
• Puccinelli, N.M., Chandrashekaran, R., Grewal, D., Suri, R. (2013). Are men seduced by red? The effect of red versus black prices on price perceptions. Journal of Retailing. Vol: 89, Issue: 2, Page: 115–125. JAI.
• Biswas, A., Bhowmick, S., Guha, A., Grewal, D. (2013). Consumer evaluations of sale prices: role of the subtraction principle. Journal of Marketing. Vol: 77, Issue: 4, Page: 49–66. American Marketing Association.
• Zhu, Z., Nakata, C., Sivakumar, K., Grewal, D. (2013). Fix it or leave it? Customer recovery from self-service technology failures. Journal of Retailing. Vol: 89, Issue: 1, Page: 15–29. JAI.
• George, M., Kumar, V., Grewal, D. (2013). Maximizing profits for a multi-category catalog retailer. Journal of Retailing. Vol: 89, Issue: 4, Page: 374–396. JAI.
• Palmatier, R.W., Houston, M.B., Dant, R.P., Grewal, D. (2013). Relationship velocity: Toward a theory of relationship dynamics. Journal of Marketing. Vol: 77, Issue: 1, Page: 13–30. American Marketing Association.
• Grewal, D., Roggeveen, A.L., Runyan, R.C. (2013). Retailing in a connected world. Journal of Marketing Management. Vol: 29, Issue: 3-4, Page: 263–270. Taylor & Francis.
• Ma, Y., Ailawadi, K.L., Grewal, D. (2013). Soda versus cereal and sugar versus fat: drivers of healthful food intake and the impact of diabetes diagnosis. Journal of Marketing. Vol: 77, Issue: 3, Page: 101–120. American Marketing Association.
• Rapp, A., Beitelspacher, L.S., Grewal, D., Hughes, D.E. (2013). Understanding social media effects across seller, retailer, and consumer interactions. Journal of the Academy of Marketing Science. Vol: 41, Issue: 5, Page: 547–566. Springer US.
• Grewal, D., Kopalle, P., Marmorstein, H., Roggeveen, A.L. (2012). Does travel time to stores matter? The role of merchandise availability. Journal of Retailing. Vol: 88, Issue: 3, Page: 437–444. JAI.
• Grewal, D., Roggeveen, A.L., Compeau, L.D., Levy, M.R. (2012). Retail value-based pricing strategies: New times, new technologies, new consumers. Journal of Retailing. Vol: 88, Issue: 1, Page: 1–6. JAI.
• Roggeveen, A.L., Tsiros, M., Grewal, D. (2012). Understanding the co-creation effect: when does collaborating with customers provide a lift to service recovery?. Journal of the Academy of Marketing Science. Vol: 40, Issue: 6, Page: 771–790. Springer US.
• Ma, Y., Ailawadi, K.L., Gauri, D.K., Grewal, D. (2011). An empirical investigation of the impact of gasoline prices on grocery shopping behavior. Journal of Marketing. Vol: 75, Issue: 2, Page: 18–35. American Marketing Association.
• Grewal, D., Roggeveen, A.L., Compeau, L.D., Levy, M.R. (2011). Evolving pricing practices: the role of new business models. Journal of Product & Brand Management. Vol: 20, Issue: 7, Page: 510–513. Emerald Group Publishing Limited.
• Grewal, D., Iyer, G.R., Javalgi, R.R., Radulovich, L. (2011). Franchise partnership and international expansion: a conceptual framework and research propositions. Entrepreneurship Theory and Practice. Vol: 35, Issue: 3, Page: 533–557. Blackwell Publishing Inc.
• Grewal, D., Ailawadi, K.L., Gauri, D., Hall, K., Kopalle, P., Robertson, J.R. (2011). Innovations in retail pricing and promotions. Journal of Retailing. Vol: 87, Page: S43–S52. JAI.
• Dutta, S., Biswas, A., Grewal, D. (2011). Regret from postpurchase discovery of lower market prices: do price refunds help?. Journal of Marketing. Vol: 75, Issue: 6, Page: 124–138. American Marketing Association.
• Wilcox, K., Roggeveen, A.L., Grewal, D. (2011). Shall I tell you now or later? Assimilation and contrast in the evaluation of experiential products. Journal of Consumer Research. Vol: 38, Issue: 4, Page: 763–773. The Oxford University Press.
• Bambauer-Sachse, S., Grewal, D. (2011). Temporal Reframing of Prices: When Is It Beneficial?. Journal of Retailing. Vol: 87, Issue: 2, Page: 156–165. JAI.
• Talukdar, D., Gauri, D.K., Grewal, D. (2010). An empirical analysis of the extreme cherry picking behavior of consumers in the frequently purchased goods market. Journal of Retailing. Vol: 86, Issue: 4, Page: 336–354. Elsevier.
• Puccinelli, N.M., Motyka, S., Grewal, D. (2010). Can you trust a customer’s expression? Insights into nonverbal communication in the retail context. Psychology & Marketing. Vol: 27, Issue: 10, Page: 964–988. Wiley Subscription Services, Inc., A Wiley Company.
• Biswas, D., Grewal, D., Roggeveen, A.L. (2010). How the order of sampled experiential products affects choice. Journal of Marketing Research. Vol: 47, Issue: 3, Page: 508–519. Am Marketing Assoc.
• Gurnani, H., Sharma, A., Grewal, D. (2010). Optimal returns policy under demand uncertainty. Journal of Retailing. Vol: 86, Issue: 2, Page: 137–147. Elsevier.
• Grewal, D., Janakiraman, R., Kalyanam, K., Kannan, P., Ratchford, B., Song, R., Tolerico, S. (2010). Strategic online and offline retail pricing: a review and research agenda. Journal of Interactive Marketing. Vol: 24, Issue: 2, Page: 138–154. Elsevier.
• Grewal, D., Levy, M.R., Kumar, V. (2009). Customer experience management in retailing: An organizing framework. Journal of Retailing. Vol: 85, Issue: 1, Page: 1–14. JAI.
• Puccinelli, N.M., Goodstein, R.C., Grewal, D., Price, R., Raghubir, P., Stewart, D. (2009). Customer experience management in retailing: understanding the buying process. Journal of Retailing. Vol: 85, Issue: 1, Page: 15–30. JAI.
• Grewal, D., Levy, M.R. (2009). Emerging Issues in Retailing Research. Journal of Retailing. Vol: 85, Issue: 4, Page: 522-526.
• Grewal, D., Iyer, G.R., Kamakura, W.A., Mehrotra, A., Sharma, A. (2009). Evaluation of subsidiary marketing performance: combining process and outcome performance metrics. Journal of the Academy of Marketing Science. Vol: 37, Issue: 2, Page: 117–129. Springer US.
• Grewal, D., Levy, M.R., Kumar, V. (2009). In an environment with increasing competition and a growing need for operational efficiencies and customer orientation, retailers are looking beyond their organizational boundaries to develop and leverage the resources and capabilities of their supply chain partners to create superior value and competitive advantages in the marketplace. In this article, the authors discuss how three recent trends—global.... Journal of Retailing. Vol: 85, Issue: 1, Page: 95–111.
• Arnold, T.J., Palmatier, R.W., Grewal, D., Sharma, A. (2009). Understanding retail managers’ role in the sales of products and services. Journal of Retailing. Vol: 85, Issue: 2, Page: 129–144. JAI.
• Grewal, D., Krishnan, R., Lindsey-Mullikin, J. (2008). Building store loyalty through service strategies. Journal of Relationship Marketing. Vol: 7, Issue: 4, Page: 341–358. Taylor & Francis.
• Grewal, D., Roggeveen, A.L., Tsiros, M. (2008). The Effect of Compensation on Repurchase Intentions in Service Recovery. Journal of Retailing. Vol: 84, Issue: 4.
• Gauri, D.K., Trivedi, M., Grewal, D. (2008). Understanding the determinants of retail strategy: an empirical analysis. Journal of Retailing. Vol: 84, Issue: 3, Page: 256–267. Elsevier.
• Rothenberger, S., Grewal, D., Iyer, G.R. (2008). Understanding the role of complaint handling on consumer loyalty in service relationships. Journal of Relationship Marketing. Vol: 7, Issue: 4, Page: 359–376. Taylor & Francis Group.
• Palmatier, R.W., Dant, R.P., Grewal, D. (2007). A comparative longitudinal analysis of theoretical perspectives of interorganizational relationship performance. Journal of Marketing. Vol: 71, Issue: 4, Page: 172–194. American Marketing Association.
• Kukar-Kinney, M., Grewal, D. (2007). Comparison of consumer reactions to price-matching guarantees in internet and bricks-and-mortar retail environments. Journal of the Academy of Marketing Science. Vol: 35, Issue: 2, Page: 197–207. Kluwer Academic Publishers-Plenum Publishers.
• Levy, M.R., Grewal, D., Iyer, G.R., Gotlieb, J. (2007). Developing a Deeper Understanding of Post-Purchase Perceived Risk and Repeat Purchase Behavioral Intentions in a Service Setting. Journal of the Academy of Marketing Science. Vol: 35, Issue: 2, Page: 250-258.
• Palmatier, R.W., Dant, R.P., Grewal, D., Evans, K.R. (2007). Les facteurs qui influencent l’efficacité du marketing relationnel: une méta-analyse. Recherche et applications en marketing. Vol: 22, Issue: 1, Page: 79–103. SAGE Publications.
• Dutta, S., Biswas, A., Grewal, D. (2007). Low price signal default: an empirical investigation of its consequences. Journal of the Academy of Marketing Science. Vol: 35, Issue: 1, Page: 76–88. Kluwer Academic Publishers-Plenum Publishers.
• Levy, M.R., Grewal, D. (2007). Passing the Baton, Journal of Retailing 2001 to 2007. Journal of Retailing. Vol: 83, Issue: 4, Page: 371-372.
• Levy, M.R., Grewal, D. (2007). Publishing Perspectives from the Editors. Journal of Retailing. Vol: 83, Issue: 3, Page: 371-372.
• Grewal, D., Levy, M.R. (2007). Retailing research: Past, present, and future. Journal of Retailing. Vol: 83, Issue: 4, Page: 447–464. JAI.
• Zhu, Z., Nakata, C., Sivakumar, K., Grewal, D. (2007). Self-service technology effectiveness: the role of design features and individual traits. Journal of the Academy of Marketing Science. Vol: 35, Issue: 4, Page: 492–506. Springer US.
• Seiders, K., Voss, G.B., Godfrey, A.L., Grewal, D. (2007). SERVCON: development and validation of a multidimensional service convenience scale. Journal of the Academy of Marketing Science. Vol: 35, Issue: 1, Page: 144–156. Kluwer Academic Publishers-Plenum Publishers.
• Bolton, R.N., Grewal, D., Levy, M.R. (2007). Six strategies for competing through service: an agenda for future research. Journal of Retailing. Vol: 83, Issue: 1, Page: 1–4. JAI.
• Estelami, H., Grewal, D., Roggeveen, A.L. (2007). The negative effect of policy restrictions on consumers’ post-purchase reactions to price-matching guarantees. Journal of the Academy of Marketing Science. Vol: 35, Issue: 2, Page: 208–219. Kluwer Academic Publishers-Plenum Publishers.
• Chandrashekaran, R., Grewal, D. (2006). Anchoring effects of advertised reference price and sale price: The moderating role of saving presentation format. Journal of Business Research. Vol: 59, Issue: 10, Page: 1063–1071. Elsevier.
• Neslin, S.A., Grewal, D., Leghorn, R., Shankar, V., Teerling, M.L., Thomas, J.S., Verhoef, P.C. (2006). Challenges and opportunities in multichannel customer management. Journal of Service Research. Vol: 9, Issue: 2, Page: 95–112. SAGE Publications.
• Harris, K.E., Grewal, D., Mohr, L.A., Bernhardt, K.L. (2006). Consumer responses to service recovery strategies: the moderating role of online versus offline environment. Journal of Business Research. Vol: 59, Issue: 4, Page: 425–431. Elsevier.
• Kukar-Kinney, M., Grewal, D. (2006). Consumer willingness to claim a price-matching refund: A look into the process. Journal of Business Research. Vol: 59, Issue: 1, Page: 11–18. Elsevier.
• Roggeveen, A.L., Grewal, D., Gotlieb, J. (2006). Does the frame of a comparative ad moderate the effectiveness of extrinsic information cues?. Journal of Consumer Research. Vol: 33, Issue: 1, Page: 115–122. The Oxford University Press.
• Palmatier, R.W., Dant, R.P., Grewal, D., Evans, K.R. (2006). Factors influencing the effectiveness of relationship marketing: a meta-analysis. Journal of Marketing. Vol: 70, Issue: 4, Page: 136–153. American Marketing Association.
• Lindsey-Mullikin, J., Grewal, D. (2006). Imperfect information: the persistence of price dispersion on the web. Journal of the Academy of Marketing Science. Vol: 34, Issue: 2, Page: 236–243. Springer-Verlag.
• Grewal, D., Lindsey-Mullikin, J. (2006). The moderating role of the price frame on the effects of price range and the number of competitors on consumers’ search intentions. Journal of the Academy of Marketing Science. Vol: 34, Issue: 1, Page: 55–62. Springer-Verlag.
• Seiders, K., Voss, G.B., Grewal, D., Godfrey, A.L. (2005). Do satisfied customers buy more? Examining moderating influences in a retailing context. Journal of Marketing. Vol: 69, Issue: 4, Page: 26–43. American Marketing Association.
• Levy, M.R., Grewal, D., Peterson, R.A., Connolly, B. (2005). The Concept of the ‘Big Middle. Journal of Retailing. Vol: 81, Issue: 2, Page: 83-88.
• Miyazaki, A.D., Grewal, D., Goodstein, R.C. (2005). The effect of multiple extrinsic cues on quality perceptions: A matter of consistency. Journal of Consumer Research. Vol: 32, Issue: 1, Page: 146–153. The Oxford University Press.
• Gotlieb, J., Grewal, D., Levy, M.R., Li ndsey-Mullikin, J. (2004). An Examination of Moderators of the Effects of Customers' Evaluation of Employee Courtesy on Attitude Toward the Service Firm. Journal of Applied Social Psychology. Vol: 4, Page: 825-847.
• Compeau, L.D., LINDSEY-MULLIKIN, J., Grewal, D., Petty, R.D. (2004). Consumers’ interpretations of the semantic phrases found in reference price advertisements. Journal of Consumer Affairs. Vol: 38, Issue: 1, Page: 178–187. Blackwell Publishing Ltd.
• Levy, M.R., Grewal, D., Kopalle, P.K., Hess, J.D. (2004). Emerging Trends in Retail Pricing Practice: Implications for Research. Journal of Retailing. Vol: 80, Issue: 3, Page: xiii-xxi.
• Grewal, D., Iyer, G.R., Levy, M.R. (2004). Internet Retailing: Enablers, Limiters And Market Consequences. Journal of Business Research. Vol: 57, Page: 703-713.
• Grewal, D., Lindsey-Mullikin, J., Munger, J. (2004). Loyalty in e-tailing: a conceptual framework. Journal of Relationship Marketing. Vol: 2, Issue: 3-4, Page: 31–49. Taylor & Francis Group.
• Grewal, D., Levy, M.R., Lehmann, D.R. (2004). Retail branding and customer loyalty: an overview. Journal of Retailing. Vol: 80, Issue: 4, Page: ix–xii. JAI.
• Grewal, D., Hardesty, D.M., Iyer, G.R. (2004). The effects of buyer identification and purchase timing on consumers’ perceptions of trust, price fairness, and repurchase intentions. Journal of Interactive Marketing. Vol: 18, Issue: 4, Page: 87–100. Wiley Subscription Services, Inc., A Wiley Company.
• Chandrashekaran, R., Grewal, D. (2003). Assimilation of advertised reference prices: the moderating role of involvement. Journal of Retailing. Vol: 79, Issue: 1, Page: 53–62. Elsevier.
• Montoya-Weiss, M.M., Voss, G.B., Grewal, D. (2003). Determinants of online channel use and overall satisfaction with a relational, multichannel service provider. Journal of the Academy of Marketing Science. Vol: 31, Issue: 4, Page: 448–458. SAGE Publications.
• Grewal, D., Baker, J., Levy, M.R., Voss, G.B. (2003). The effects of wait expectations and store atmosphere evaluations on patronage intentions in service-intensive retail stores. Journal of Retailing. Vol: 79, Issue: 4, Page: 259–268. JAI.
• Grewal, D., Munger, J., Iyer, G., Levy, M.R. (2003). The Influence of Internet-Retailing Factors on Price Expectations. Psychology & Marketing. Vol: 20, Issue: 6, Page: 477-495 .
• Grewal, D., Iyer, G.R., Krishnan, R., Sharma, A. (2003). The Internet and the price–value–loyalty chain. Journal of Business Research. Vol: 56, Issue: 5, Page: 391–398. Elsevier.
• Compeau, L.D., Grewal, D., Chandrashekaran, R. (2002). Comparative price advertising: Believe it or not. Journal of Consumer Affairs. Vol: 36, Issue: 2, Page: 284–294. Blackwell Publishing Ltd.
• Baker, J., ParaSuraman, A., Grewal, D., Voss, G.B. (2002). H perceptions of the value of a store’s merchandise? In. Journal of Marketing. Vol: 66, Page: 120–141.
• Iyer, G.R., Miyazaki, A.D., Grewal, D., Giordano, M. (2002). Linking web-based segmentation to pricing tactics. Journal of Product & Brand Management. Vol: 11, Issue: 5, Page: 288–302. MCB UP Ltd.
• Levy, M.R., Grewal, D. (2002). Passing the baton. Journal of Retailing. Vol: 77, Issue: 4, Page: 429–434. JAI.
• Grewal, D., Levy, M.R., Marshall, G.W. (2002). Personal selling in retail settings: How does the internet and related technologies enable and limit successful selling?. Journal of Marketing Management. Vol: 18, Issue: 3-4, Page: 301–316. Taylor & Francis Group.
• Baker, J., Parasuraman, A., Grewal, D., Voss, G.B. (2002). The influence of multiple store environment cues on perceived merchandise value and patronage intentions. Journal of Marketing. Vol: 66, Issue: 2, Page: 120–141. American Marketing Association.
• Berry, L.L., Seiders, K., Grewal, D. (2002). Understanding service convenience. Journal of Marketing. Vol: 66, Issue: 3, Page: 1–17. American Marketing Association.
• Lauren Munger, J., Grewal, D. (2001). The effects of alternative price promotional methods on consumers’ product evaluations and purchase intentions. Journal of Product & Brand Management. Vol: 10, Issue: 3, Page: 185–197. MCB UP Ltd.
• Sharma, A., Krishnan, R., Grewal, D. (2001). Value creation in markets: a critical area of focus for business-to-business markets. Industrial Marketing Management. Vol: 30, Issue: 4, Page: 391–402. Elsevier.
• Levy, M.R. (2000). ichael and Dhruv Grewa1. Supply Chain Management in a Netw orked Economy U]. Journal of Retailing. Vol: 76, Issue: 4, Page: 415–429.
• Sirgy, M.J., Grewal, D., Mangleburg, T. (2000). Retail environment, self-congruity, and retail patronage: An integrative model and a research agenda. Journal of Business Research. Vol: 49, Issue: 2, Page: 127–138. Elsevier.
• Parasuraman, A., Grewal, D. (2000). Serving customers and consumers effectively in the twenty-first century: A conceptual framework and overview. Journal of the Academy of Marketing Science. Vol: 28, Issue: 1, Page: 9–16. SAGE Publications.
• Levy, M.R., Grewal, D. (2000). Supply chain management in a networked economy. Journal of Retailing. Vol: 76, Issue: 4, Page: 415–429. JAI.
• Parasuraman, A., Grewal, D. (2000). The impact of technology on the quality-value-loyalty chain: a research agenda. Journal of the Academy of Marketing Science. Vol: 28, Issue: 1, Page: 168–174. SAGE Publications.
• Grewal, D., Gotlieb, J., Marmorstein, H. (2000). The moderating effect of the service context on the relationship between price and post-consumption perceptions of service quality. Journal of Business and Psychology. Vol: 14, Issue: 4, Page: 579–591. Kluwer Academic Publishers-Plenum Publishers.
• Lassar, W.M., Grewal, D., Marmorstein, H. (1999). Consumer Responses to the Timing of Product Breakdowns in the Presence of Manufacturers’ Warranties. Journal of Business and Psychology. Vol: 14, Issue: 2, Page: 355–371. Kluwer Academic Publishers-Plenum Publishers.
• Loken, J.P., Grewal, D., Harris, J., Hastak, M., Hess, J. (1999). Influence Product Categorization: Development and Validation of Fuzzy. Journal of Marketing Research.
• Grewal, D., Levy, M.R., Mehrotra, A., Sharma, A. (1999). Planning merchandising decisions to account for regional and product assortment differences. Journal of Retailing. Vol: 75, Issue: 3, Page: 405–424. Elsevier.
• Grewal, D., Compeau, L.D. (1999). Pricing and public policy: A research agenda and an overview of the special issue. Journal of Public Policy & Marketing. Page: 3–10. American Marketing Association.
• Compeau, L.D., Grewal, D. (1998). Comparative price advertising: an integrative review. Journal of Public Policy & Marketing. Page: 257–273. JSTOR.
• Lassar, W.M., Folkes, V.S., Grewal, D., Costley, C. (1998). Consumer affective reactions to product problems when the timing of warranty expiration varies. Journal of Business Research. Vol: 42, Issue: 3, Page: 265–270. Elsevier.
• Grewal, D., Kavanoor, S., Fern, E.F., Costley, C., Barnes, J. (1998). Publicité comparative versus non comparative: une méta-analyse. Recherche et applications en marketing. Vol: 13, Issue: 2, Page: 73–94. SAGE Publications.
• Compeau, L.D., Grewal, D., Monroe, K.B. (1998). Role of prior affect and sensory cues on consumers’ affective and cognitive responses and overall perceptions of quality. Journal of Business Research. Vol: 42, Issue: 3, Page: 295–308. Elsevier.
• Livings, S., Breach, C., Donald, A., Smith, A., Compeau, L., Grewal, D., Monroe, K. (1998). Role of Prior Affect and Sensory Cues on Consumers’ Affective and Cognitive Responses and Overall Perceptions of Quality-A Model of Anchoring and Adjustment. Journal of Business Research. Vol: 42, Issue: 3, Page: 295–308. Elsevier.
• Grewal, D., Krishnan, R., Baker, J., Borin, N. (1998). The effect of store name, brand name and price discounts on consumers’ evaluations and purchase intentions. Journal of Retailing. Vol: 74, Issue: 3, Page: 331–352. JAI.
• Grewal, D., Monroe, K.B., Krishnan, R. (1998). The effects of price-comparison advertising on buyers’ perceptions of acquisition value, transaction value, and behavioral intentions. Journal of Marketing. Page: 46–59. American Marketing Association.
• Mangleburg, T.F., Sirgy, M.J., Grewal, D., Axsom, D., Hatzios, M., Claiborne, C., Bogle, T. (1998). The moderating effect of prior experience in consumers’ use of user-image based versus utilitarian cues in brand attitude. Journal of Business and Psychology. Vol: 13, Issue: 1, Page: 101–113. Kluwer Academic Publishers-Plenum Publishers.
• Voss, G.B., Parasuraman, A., Grewal, D. (1998). The roles of price, performance, and expectations in determining satisfaction in service exchanges. Journal of Marketing. Page: 46–61. American Marketing Association.
• Stone-Romero, E.F., Stone, D.L., Grewal, D. (1997). A measure of perceived product quality (ie, the Perceived Product Quality Measure of PPQM) was developed that had scales for measuring four general dimensions of quality, ie, flawlessness, durability, appearance, and distinctiveness. Results of two studies (preliminary and main) showed support for the reliability and validity of the PPQM. Results of analyses of data from the main, experimental.... Journal of Quality Management. Vol: 2, Issue: 1, Page: 113–137.
• Paun, D.A., Compeau, L.D., Grewal, D. (1997). A model of the influence of marketing objectives on pricing strategies in international countertrade. Journal of Public Policy & Marketing. Page: 69–82. JSTOR.
• Kavanoor, S., Grewal, D., Blodgett, J. (1997). Ads promoting OTC medications: The effect of ad format and credibility on beliefs, attitudes, and purchase intentions. Journal of Business Research. Vol: 40, Issue: 3, Page: 219–227. Elsevier.
• Sirgy, M.J., Grewal, D., Mangleburg, T.F., Park, J., Chon, K., Claiborne, C.B., Johar, J., Berkman, H. (1997). Assessing the predictive validity of two methods of measuring self-image congruence. Journal of the Academy of Marketing Science. Vol: 25, Issue: 3, Page: 229–241. Springer-Verlag.
• Grewal, D., Kavanoor, S., Fern, E.F., Costley, C., Barnes, J. (1997). Comparative versus noncomparative advertising: a meta-analysis. Journal of Marketing. Page: 1–15. American Marketing Association.
• Stone-Romero, E.F., Stone, D.L., Grewal, D. (1997). Development of a multidimensional measure of perceived product quality. Journal of quality management. Vol: 2, Issue: 1, Page: 87–111. JAI.
• Mangleburg, T.F., Grewal, D., Bristol, T. (1997). Socialization, Gender, and Adolescent’s Self-Reports of Their Generalized Use of Product Labels. Journal of Consumer Affairs. Vol: 31, Issue: 2, Page: 255–279. Blackwell Publishing Ltd.
• Grewal, D., Marmorstein, H., Sharma, A. (1996). Communicating price information through semantic cues: the moderating effects of situation and discount size. Journal of Consumer Research. Vol: 23, Issue: 2, Page: 148–155. The Oxford University Press.
• Grewal, D., Zinn, W. (1996). Pricing products in inflationary environments: The combined effects of inflation, hyperinflation and interest rates on customer and firm behavior. Pricing Strategy & Practice. Vol: 4, Issue: 1, Page: 4. Emerald Group Publishing, Limited.
• Grewal, D. (1995). Product Quality Expectations: towards an understanding of their antecedents and consequences. Journal of business and Psychology. Vol: 9, Issue: 3, Page: 225–240. Kluwer Academic Publishers-Human Sciences Press.
• Sharma, A., Grewal, D., Levy, M.R. (1995). The customer satisfaction/logistics interface. Journal of Business Logistics. Vol: 16, Issue: 2, Page: 1. Blackwell Publishing Ltd..
• Compeau, L.D., Grewal, D., Grewal, D.S. (1994). Adjudicating claims of deceptive advertised reference prices: the use of empirical evidence. Journal of Public Policy & Marketing. Vol: 13, Issue: 2, Page: 312–318. American Marketing Association.
• Gotlieb, J.B., Grewal, D., Brown, S.W. (1994). Consumer satisfaction and perceived quality: complementary or divergent constructs?. Journal of applied psychology. Vol: 79, Issue: 6, Page: 875. American Psychological Association.
• Grewal, D., Baker, J. (1994). Do retail store environmental factors affect consumers’ price acceptability? An empirical examination. International Journal of Research in Marketing. Vol: 11, Issue: 2, Page: 107–115. North-Holland.
• Grewal, D., Marmorstein, H. (1994). Market price variation, perceived price variation, and consumers’ price search decisions for durable goods. Journal of Consumer Research. Vol: 21, Issue: 3, Page: 453–460. The Oxford University Press.
• Baker, J., Grewal, D., Parasuraman, A. (1994). The influence of store environment on quality inferences and store image. Journal of the Academy of Marketing Science. Vol: 22, Issue: 4, Page: 328–339. Springer-Verlag.
• Grewal, D., Gotlieb, J., Marmorstein, H. (1994). The moderating effects of message framing and source credibility on the price-perceived risk relationship. Journal of Consumer Research. Vol: 21, Issue: 1, Page: 145–153. The Oxford University Press.
• Ozanne, J.L., Brucks, M., Grewal, D. (1992). A study of information search behavior during the categorization of new products. Journal of Consumer Research. Vol: 18, Issue: 4, Page: 452–463. The Oxford University Press.
• Baker, J., Grewal, Dhruv, ., Levy, M. (1992). An experimental approach to making retail store environmental decisions.. Journal of Retailing.
• Grewal, D., Compeau, L.D. (1992). Comparative price advertising: Informative or deceptive?. Journal of Public Policy & Marketing. Page: 52–62. American Marketing Association.
• H Marmorstein, D Grewal, RPH Fishe, . (1992). The Value of Time Spent in Price-Comparison Shopping: Survey and Experimental Evidence. Journal of Consumer Research. Vol: 19, Issue: 1, Page: 52–61.
• Dodds, W., Kent, B Monroe, Dhruv Grewal, . (1991). Effects of Price, Brand, and Store Information on Buyers’ Product Evaluations. Journal of Marketing Research.
• Grewal, D. (1991). Pricing Responsibility: The Retailer or the State? State of New York v. Sears Roebuck & Co.(New York State Supreme Court, Erie County, 13709/89) State of Colorado v. The May Department Stores Company (Denver District Court, 89 CV 9274). Journal of the Academy of Marketing Science. Vol: 19, Issue: 3, Page: 276–277. SAGE Publications.
• Samli, A Coskun, ., Grewal, D., Mathur, S.K. (1988). International industrial buyer behavior: An exploration and a proposed model. Journal of the Academy of Marketing Science. Vol: 16, Issue: 2, Page: 19–29. Springer-Verlag.

Books

• Grewal, D., Levy, M. (2023). Marketing Canadian Edition. Issue: 6th. McGraw-Hill Ryerson Higher Education.
• Levy, M., Weitz, B., Grewal, D., Madore, M. (2023). Retailing Management. Issue: 7, Page: 704. McGraw-Hill Ryerson.
• Levy, M., Weitz, B., Grewal, D. (2023). Retailing Management. Issue: 11. McGraw-Hill/Irwin.
• Grewal, D., Levy, M. (2023). M-Series: Marketing 8e. Issue: 8th. McGraw-Hill/Irwin.
• Grewal, D., Levy, M. (2022). Marketing 8e. Issue: 8th. McGraw-Hill/Irwin.
• Grewal, D., Levy, M., Mathews, S., Harrigan, P., Bucic, T., Kopandis, F. (2021). Marketing Australian Edition. Issue: 3rd. McGraw-Hill Education Australia.
• Grewal, D., Levy, M., Lichti, S. (2021). Marketing Canadian Edition. Issue: 5th. McGraw-Hill Ryerson Higher Education.
• Shanks, I., Scott, M., Mende, M., van Doorn, J., Grewal, D. (2021). Power to the Robots!? How Consumers Respond to Robotic Leaders in Cobotic Service Teams. Vol: 21-128. MSI.
• Grewal, D., Levy, M. (2021). M-Series: Marketing 7e. Issue: 7th. McGraw-Hill/Irwin.
• Grewal, D., Levy, M. (2020). Marketing 7e. Issue: 7th. McGraw-Hill/Irwin.
• Grewal, D., Levy, M. (2019). Marketing: India Edition. Issue: 6th. McGraw-Hill India.
• Grewal, D. (2019). Retail Marketing Management: The 5 Es of Retailing. SAGE.
• Grewal, D., Levy, M. (2019). M-Series: Marketing 6e. Issue: 6th. McGraw-Hill/Irwin.
• Grewal, D., Levy, M. (2018). Marketing. Issue: 6th. McGraw-Hill/Irwin.
• Grewal, D., Levy, M. (2018). Marketing Australian Edition. Issue: 2nd. McGraw-Hill Education Australia.
• Grewal, D., Levy, M. (2018). Marketing Canadian Edition. Issue: 4th. McGraw-Hill Ryerson Higher Education.
• Levy, M., Weitz, B., Grewal, D. (2018). Retailing Management. Issue: 10, Page: 704. McGraw-Hill/Irwin.
• Grewal, D., Levy, M. (2017). M-Series: Marketing. Issue: 5th. McGraw-Hill/Irwin.
• Grewal, D., Levy, M. (2017). Marketing: India Edition. Issue: 5th. McGraw-Hill India.
• Grewal, D., Levy, M. (2016). Marketing. Issue: 5th. McGraw-Hill/Irwin.
• Levy, M.R., Weitz, B., Grewal, D. (2013). Retailing Management. Issue: 9, Page: 704. McGraw-Hill/Irwin.
• Grewal, D., Levy, M.R. (2012). M: Marketing . Issue: 3rd. McGraw-Hill/Irwin.
• Levy, M.R., Grewal, D. (2008). Marketing, 1st Ed.. McGraw-Hill/Irwin.

Cases and Teaching Notes

• Hill, K.M., Roggeveen, A.L., Grewal, D., Nordfalt, J. (2015). ICA: Changing the supermarket business, one screen at a time. Babson Worldwide, A Special Case Collection..
• Hill, K.M., Roggeveen, A.L., Grewal, D., Nordfalt, J. (2015). Teaching Note - ICA: Changing the Supermarket Business, One Screen at a Time. Babson Worldwide, A Special Case Collection.

Book Chapters

• Schweiger, E., Grewal, D., Roggeveen, A.L., Beitelspacher, L.S. (2020). Managing the Luxury Shopping Experience in a Multi-channel World: Luxury Research Handbook.
• Schweiger, E., Roggeveen, A.L., Grewal, D., Puccinelli, N. (2019). How In-Store Retail and Service Atmosphere Create Customer Engagement: Handbook of Research on Customer Engagement.
• Roggeveen, A.L., Grewal, D. (2018). In-store Marketing: Existing and Emerging Elements: Handbook of Research on Retailing.
• Grewal, D., Roggeveen, A.L., Beitelspacher, L.S., , . (2017). How Retailing Cues Influence Shopping Perceptions and Behavior: The Routledge Companion to Consumer Behavior. Issue: 1, Page: 291-303. Routledge.
• Iyer, G.R., Grewal, D. (2016). Assessing Efficiency and Effectiveness in Marketing: Applications of Data Envelopment Analysis—Prelude to Chapters 15 and 16: Data Envelopment Analysis. Page: 463–468. Springer US.
• Grewal, D., Iyer, G.R., Kamakura, W.A., Mehrotra, A., Sharma, A. (2016). Evaluation of Subsidiary Marketing Performance: Combining Process and Outcome Performance Metrics: Data Envelopment Analysis. Page: 491–513. Springer US.
• Grewal, D., Levy, M.R., Mehrotra, A., Sharma, A. (2016). Planning Merchandising Decisions to Account for Regional and Product Assortment Differences: Data Envelopment Analysis. Page: 469–490. Springer US.
• Grewal, D., Roggeveen, A.L., Lindsey-Mullikin, J. (2015). Effectiveness of Within-Store and Between-Store Semantic Price Cues: Empirical Generalizations about Marketing Impact, 2nd Edition.
• Grewal, D., Roggeveen, A.L., Tsiros, M. (2015). Service Failure and Customer Compensation: Empirical Generalizations about Marketing Impact, 2nd Edition.
• Grewal, D., Roggeveen, A.L., Shankaranarayanan, G. (2015). Marketing and ITS Integration - Developing the Next Generation Managers: Evolving Entrepreneurial Education: Innovation in the Babson Classroom. Page: 139-158. Emerald Group Publishing.
• Nordfalt, J., Grewal, D., Roggeveen, A.L., Hill, K.M. (2014). Insights from in-store marketing experiments: Shopper Marketing and the Role of In-Store Marketing (Review of Marketing Research). Vol: 11, Page: 127-146. Emerald Group Publishing Limited.
• Grewal, D., Roggeveen, A.L. (2012). Enhancing Retailers' Understanding of Decisions that Can Directly Impact Their Profitability: A Commentary on the Contributions of V. Kumar: Legends in Marketing: V. Kumar.
• Grewal, D., Roggeveen, A.L. (2011). Decomposing the Intricate Role of Price, Quality, and Value Relationships: Legends in Marketing: Kent B. Monroe.
• Grewal, D., Roggeveen, A.L. (2011). Enhancing Retailers' Understanding of Experiential Value and Store Choice: A Commentary on the Contributions of Naresh Malhotra: Legends in Marketing: Naresh Malhotra.
• Monroe, K.B., Grewal, D., Roggeveen, A.L. (2011). The Price-quality-value Relationship. Sage.
• Grewal, D., Levy, M.R., Krisnan, R. (2010). Retail Success and Key Drivers: Retailing in the 21st Century. Springer Berlin Heidelberg.
• Grewal, D., Roggeveen, A.L., Tsiros, M. (2009). Service Failure and Customer Compensation: Empirical Generalizations about Marketing Impact. Marketing Science Institute Publications.
• Rothenberge, S., Grewal, D., Iyer, G. (2008). Exploring the Role of Information and Trust in Price Fairness Judgments: Pricing Perspectives. Page: 147–158. Palgrave Macmillan UK.
• Malhotra, N.K., Grewal, D., Compeau, L.D. (2007). Consumer Responses to Price and its Contextual Information Cues: Review of Marketing Research. Page: 109–131. Emerald Group Publishing Limited.
• Grewal, D., Levy, M.R., Krishnan, R., Munger, J. (2006). Retail Success and Key Drivers. Page: 13-26. Springer.
• Estelami, H., Grewal, D., Roggeveen, A.L. (2004). The Effect of Retailer Reputation and Response on Postpurchase Consumer Reactions to Price-Matching Guarantees: Empirical Generalizations about Marketing Impact.

Reports

• Grewal, D., Mende, M., Guha, A., Ailawadi, K., Roggeveen, A.L., Scott, M., Rindfleisch, A., Pauwels, K., Kahn, B. (2021). Marketing in a Crises-laden World: Marketing Science Institute Reports.
• Mende, M., Scott, M.L., Doorn, J.v., Shank, I., Grewal, D. (2017). Service Robots Rising: How Humanoid Robots Influence Service Experiences and Food Consumption. MARKETING SCIENCE INSTITUTE.
• Grewal, D., Motyka, S., Puccinelli, N.M., Roggeveen, A.L., Daryanto, A., de Ruyter, K., Wetzels, M. (2011). Understanding how to achieve competitive advantage through regulatory fit: a meta-analysis. Page: 10–117.
• Palmatier, R.W., Dant, R.P., Grewal, D., Evans, K.R. (2005). Leveraging relationship marketing strategies for better performance: A meta-analysis. Page: 05–115.
• Estelami, H., Grewal, D., Roggeveen, A. (2005). The effect of retailer reputation and response on post-purchase consumer reactions to price-matching guarantees.
• Ailawadi, K.L., Dant, R.P., Grewal, D. (2004). The difference between perceptual and objective performance measures: An empirical analysis. Vol: 4, Page: 1–25.
• Grewal, D., Monroe, K., Krishnan, R. (1995). The Effects of Price-Comparison Advertising on Buyer Perceptions of Acquisition and Transaction Value. Page: 17–18. MARKETING SCIENCE INSTITUTE.

Conference Proceedings

• Iyer, G.R., Grewal, D., Javalgi, R., Radulovich, L. (2015). Franchise Expansion into International Markets: The Role of Entrepreneurial Orientation and Knowledge Resources: Cultural Perspectives in a Global Marketplace. Page: 120–121. Springer International Publishing.
• Emond, J., Gilbert-Diamond, D., Ma, Y., Grewal, D., Ailawadi, K. (2015). The Home Food Environment and a Young Child’s Weight Status. Vol: 29, Issue: 1 Supplement, Page: 132–2. Federation of American Societies for Experimental Biology.
• Motyka, S., Knight, R., Grewal, D., Cunningham, J. (2014). Clarifying Convergent Validity Issues in Prevention Focus Scales: the Relation of Constraint to Prevention Focus.
• González, E., Esteva, E., Grewal, D. (2014). Show Me the Money! What Consumer Prefers in a Discount Promotion: LA-Latin American Advances in Consumer Research . Vol: 3.
• Andrzejewski, S., Grewal, D., Hill, K. (2013). A Meta-Analysis of Mimicry Outcomes in Consumer Research Settings: E-European Advances in Consumer Research. Vol: 10.
• Coulter, K., Roggeveen, A.L., Grewal, D. (2013). How Hand Position Impacts Cognitive Processing: Implications for Mobile Marketing Messages: Advances in Consumer Research. Vol: 41. link
• Puccinelli, N.M., Grewal, D., Motyka, S., Andrzejewski, S.A. (2012). Affect and Consumer Behavior: a Meta-Analytic Review: NA-Advances in Consumer Research. Vol: 40.
• Roggeveen, A.L., Mukhopadhyay, A., Grewal, D. (2012). Corporate Communications in Uncertain Times: Messages of Hope or Pride?: Advances in Consumer Research. Vol: 40. Association for Consumer Research.
• Suri, R., Kohli, C., Grewal, D., Feng, S. (2011). Effects of Legibility of Text in Product Descriptions on Price Perceptions.: NA-Advances in Consumer Research . Vol: 39.
• Wilcox, K., Roggeveen, A.L., Grewal, D. (2011). How the Order of Information About an Experiential Product Impacts Affective Evaluation.
• Wilcox, K., Roggeveen, A.L., Grewal, D. (2011). Shall I Tell You Now or Later? The Effect of Production Information Order on Experiential Product Evaluation: Proceedings of the Society of Consumer Psychology.
• Roggeveen, A.L., Grewal, D., Goodstein, R. (2010). Combining High-Scope and Low-Scope Retail Cues: an Integrative Perspective.
• Biswas, D., Zhao, G., Lehmann, D., Grewal, D. (2009). Are Consumers Intuitively Bayesian? The Role of Consumer Metacognition: NA-Advances in Consumer Research . Vol: 36.
• Biswas, D., Grewal, D., Roggeveen, A.L. (2009). How the Order of Sampled Experiential Goods Affects Choice: Asia-Pacific Advances in Consumer Research.
• Chandrashekaran, R., Suri, R., Grewal, D., Upton, N. (2009). Red Squares and Blue Circles: How Color Influences Processing of Price Information: AP-Asia-Pacific Advances in Consumer Research. Vol: 8.
• Biswas, D., Grewal, D., Roggeveen, A.L. (2008). Consumer Decision Making for Sequential Experiential Products: Does the Product Serial Position Matter?: Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference. Page: 53–53.
• Suri, R., Chandrashekaran, R., Grewal, D. (2008). Effects of Spatial Location of Price Information on Consumers’ Perception of Prices and Products: NA-Advances in Consumer Research Volume. Vol: 35.
• Roggeveen, A.L., , ., Grewal, D. (2008). How Does the Presence of a Guarantee Cue Impact Evaluations of a Retailer? It Depends on Cue Typicality and the Reputation of Cue's Valence: Proceedings of 2008 Academy of Marketing Science Annual Conference.
• Biswas, D., Roggeveen, A.L., Grewal, D. (2007). A Belief Updating Perspective of Combining Information From Sequential Sources: the Role of the Focal Hypothesis.
• Biswas, D., Roggeveen, A.L., Grewal, D. (2007). A Belief Updating Perspective of Combining Sequential Information - Seizing and Freezing for the Focal Hypothesis: AMA Summer Educator's Conference Proceedings.
• Roggeveen, A.L., Grewal, D. (2007). How Cue Congruity Affects Consumer Perceptions.
• Roggeveen, A.L., Grewal, D. (2007). How Does the Presence of a Guarantee Cue Impact Evaluations of a Retailer?: It Depends on Cue Typicality and the Reputation Cue’s Valence. Page: 148.
• Roggeveen, A.L., Grewal, D. (2006). Developing effective service recovery strategies: the role of explanation and compensation. Page: 32.
• Seiders, K., Voss, G.B., Godfrey, A., Grewal, D. (2006). Measuring service convenience and assessing its influence on retail customers. Page: 116.
• Grewal, D. (2005). SMA Distinguished Teacher Comment The 3 I’s of Teaching: Integration, Involvement, and Interaction. Page: 2.
• Grewal, D., Baker, J., Levy, M.R., Voss, G. (2002). The Effects of Wait Expectations, Store Atmosphere and Merchandise Value Perceptions on Store Patronage Intentions: Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference. Page: 15–15.
• Compeau, L., Grewal, D., Lindsey-Mullikin, J. (2001). An Analysis of Consumers’ Interpretations of the Sematic Phrases Found in Comparative Price Advertisements. Vol: 24, Page: 100–100. AMS; 1999.
• Compeau, L., Grewal, D., Chandrashekaran, R. (2001). Believe it or not: Advertised reference prices, sale prices, and perceptions of value: American Marketing Association. Conference Proceedings. Vol: 12, Page: 79.
• Chandrashekaran, R., Grewal, D. (2001). Effects of comparative price ads on internal reference price and offer evaluation: American Marketing Association. Conference Proceedings. Vol: 12, Page: 173.
• Lindsey-Mullikin, J., Grewal, D. (2001). Market price variation: the availability of internet market information: American Marketing Association. Conference Proceedings. Vol: 12, Page: 81.
• Montoya-Weiss, M.M., Voss, G.B., Grewal, D. (2000). Bricks to clicks: What drives consumer use of the Internet in a multichannel retail environment?: American Marketing Association. Conference Proceedings. Vol: 11, Page: 347.
• Mangleburg, T.F., Grewal, D., Bristol, T. (1999). Family type, family authority relations, and adolescents’ purchase influence.
• Grewal, D., Pechmann, C. (1998). Marketing Theory and Applications.
• Grewal, D., Monroe, K.B. (1995). Information Cues As Signals of Quality.
• Grewal, D., Monroe, K.B. (1995). Price as a Signal of Quality.

Other

• Grewal, D., Roggeveen, A.L., Nordfält, J. (2014). Shopper Marketing and the Role of In-store Marketing. Emerald.
• Parasuraman, A., Grewal, D., Krishnan, R. (2006). Marketing research. Cengage Learning.
• Grewal, D., Levy, M.R. (2002). Retailing in the 21st. Century: Special Issue. New York University, Institute of Retail Management.