profile image for Dhruv Grewal

Dhruv Grewal

  • Professor
  • Toyota Professor of Commerce and Electronic Business
Academic Division: Marketing
781-239-3902
Dhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on direct marketing and e-commerce, marketing research, the broad areas of value-based marketing strategies, services and retailing, and pricing. He is listed in The World's Most Influential Scientific Minds, Thompson Reuters 2014: (only 8 from the Marketing field and 95 from economics and business are listed), again in Clarivate™ Highly Cited Researcher 2020 (101 in economics and business) and Clarivate™ Highly Cited Researcher 2021 list. He is also a GSBE Extramural Fellow, Maastricht University and a Fractional Professor of Marketing, University of Bath. He has been an Honorary Distinguished Visiting Professor of Retailing and Marketing, Tecnologico de Monterrey, a Global Chair in Marketing at University of Bath and an Honorary Distinguished Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics and a Visiting Scholar at Dartmouth. He has also served as a faculty member at the University of Miami, where he has also served as a department chair.

He was ranked 1st in the marketing field in terms of publications in the top-six marketing journals during the 1991-1998 period and again for the 2000-2007 period and ranked 3rd in terms of publications in JM and JMR during the 2010-2019 period. He was also ranked 1st in terms of publications and 3rd in citations for pricing research for the time period 1980-2010 in 20 marketing & business publications. He has published over 180 journal articles in Journal of Marketing, Journal of Consumer Research, Journal of Marketing Research, Journal of Retailing, Journal of Consumer Psychology, Journal of Applied Psychology, and Journal of the Academy of Marketing Science, as well as many other journals. He has over 70,000 citations based on Google scholar. He currently serves on numerous editorial review boards, such as Journal of Marketing (associate editor), Journal of the Academy of Marketing Science (area editor), Journal of Marketing Research (associate editor), Journal of Services Research, Journal of Interactive Marketing, Journal of Business Research and Journal of Public Policy & Marketing and the advisory board for Journal of Retailing. He has also served on the boards of Journal of Consumer Psychology, Academy of Marketing Science Review, and Journal of World Business. He also received Best Reviewer Awards (Journal of Retailing 2008, Journal of Marketing 2014), Outstanding Associate/Area Editor (Journal of Marketing 2017, Journal of the Academy of Marketing Science 2016) and a Distinguished Service Award (Journal of Retailing 2009).

He is a 2022 AMA Fellow, and has been awarded the 2021 AMA Retail & Pricing SIG's Mentorship Award, 2020 (Inaugural) Bala Iyer Award for Lifetime Achievement in Scholarship (Babson College), 2017 Robert B. Clarke Outstanding Educator Award (Marketing Edge formerly DMEF), 2013 University wide Distinguished Graduate Alumnus from his alma mater Virginia Tech, the 2012 Lifetime Achievement Award in Pricing (American Marketing Association Retailing & Pricing SIG), the 2010 Lifetime Achievement Award in Retailing (American Marketing Association Retailing SIG), the 2005 Lifetime Achievement in Behavioral Pricing Award (Fordham University, November 2005) and the Academy of Marketing Science Cutco/Vector Distinguished Educator Award in May 2010. He is a “Distinguished Fellow” of the Academy of Marketing Science. He has served as VP Research and Conferences American Marketing Association Academic Council (1999-2001) and as VP-Development for the Academy of Marketing Science (2000-2002). He was co-editor of Journal of Retailing (2001-2007).

He has won a number of awards for his research: William R. Davidson Journal of Retailing Honorable Mention Award 2020 (for paper published in 2019), 2019 Louis W. Stern Award (American Marketing Association Interorganizational Sig), 2019 William R. Davidson Journal of Retailing Best Paper Award (for paper published in 2017), 2018 JSR Best Paper Award (for paper published in 2017), 2018 William R. Davidson Journal of Retailing Best Paper Award (for paper published in 2016), 2017 Journal of Interactive Marketing Best Paper Award (for paper published in 2016), 2016 Journal of Marketing Sheth Award, 2016 William R. Davidson Journal of Retailing Best Paper Award (for paper published in 2014), 2015 Louis W. Stern Award (American Marketing Association Interorganizational Sig), Babson College Faculty Scholarship Award (2015), William R. Davidson Journal of Retailing Best Paper Award 2012 (for paper published in 2010), 2011 Best Paper Award (La Londe Conference for Marketing Communications and Consumer Behavior), 2011 Louis W. Stern Award (American Marketing Association Interorganizational Sig), William R. Davidson Journal of Retailing Honorable Mention Award 2011 (for paper published in 2009), Babson College Faculty Scholarship Award (2010), William R. Davidson Journal of Retailing Best Paper Award 2010 (for paper published in 2008), William R. Davidson Journal of Retailing Honorable Mention Award 2010 (for paper published in 2008), 2017 Best Paper Award, Connecting for Good Track, Winter AMA Conference, Stanley C. Hollander Best Retailing Paper, Academy of Marketing Science Conference 2002, 2008 and 2016, M. Wayne DeLozier Best Conference Paper, Academy of Marketing Science 2002 & 2008, Best Paper, CB Track, Winter AMA 2009, Best Paper, Technology & e-Business Track, AMA Summer 2007, Best Paper Award, Pricing Track, Best Services Paper Award (2003) from the American Marketing Association Services SIG presented at the Service Frontier Conference, October 2003,Winter American Marketing Association Conference 2001, Best Paper Award, Technology Track, Summer American Marketing Association Educators' Conference 2000, and University of Miami School of Business Research Excellence Award for years 1991, 1995, 1996 and 1998. He has also been a finalist for the 2018 Journal of Marketing Research Paul Green Award, 2018 Journal of Marketing Marketing Science Institute/H. Paul Root Award, 2014 Journal of Marketing Harold H. Maynard Award, the 2012 Paul D. Converse Award, and the 2005 Best Services Paper Award from the Services SIG.

He has co-edited a number of special issues including: (Spring 1999) of Journal of Public Policy & Marketing "Pricing & Public Policy," (Winter 2000) of the Journal of the Academy of Marketing Science on "Serving Customers and Consumers Effectively in the 21st Century: Emerging Issues and Solutions," Journal of Retailing, "Creating and Delivering Value through Supply-Chain Management," 2000, Journal of Retailing, "Branding and Customer Loyalty 2004, Journal of Retailing, "Service Excellence,” 2007, Journal of Retailing, “Customer Experience Management,” 2009, Journal of Retailing, “Pricing in a Global Arena, 2012. 2013 Journal of Marketing Management on “Retailing,” a 2014 Review of Marketing Research on “In-Store Marketing,” a 2014 Psychology & Marketing on “Nonverbal Behavior and In-Store Marketing Activities ,” a 2015 Journal of Consumer Marketing on “Online Marketing,” a 2015 Journal of Business Research on “Shopper Marketing,” a 2017 Journal of Retailing on “Future of Retailing,” a 2020 Journal of the Academy of Marketing Science on “The Future of Technology in Marketing,” and a 2020 Journal of Retailing on “Retail Experiences and the Consumer Journey.”

He co-chaired the 1993 Academy of Marketing Science Conference, the 1998 Winter American Marketing Association Conference "Reflections & Future Directions for Marketing," Marketing Science Institute Conference (December 1998) on "Serving Customers and Consumers Effectively in the 21st Century: Emerging Issues and Solutions," the 2001 AMA doctoral consortium, American Marketing Association 2006 Summer Educator's Conference, 2008 Customer Experience Management Conference, 2010 Pricing Conference, 2011 DMEF research summit, 2012 AMA/ACRA First Triennial Retailing Conference, 2013 Pricing & Retailing Conferences, 2014 Shopper Marketing conference at SSE, and the 2015 AMA/ACRA Second Triennial Retailing Conference.

He has also coauthored Marketing (publisher McGraw-Hill 1e 2008, 2e 2010-Awarded Revision of the Year, McGraw-Hill Corporate Achievement Award for Marketing, 2e with ConnectMarketing in the category of Content and Analytical Excellence, 3e 2012, 4e 2014, 5e 2016, 6e 2018, 7e 2020, 8e 2022), M Series: Marketing (publisher McGraw-Hill 1e 2009, 2e 2011, 3e 2013, 4e 2015, 5e 2017, 6e 2019, 7e 2021, 8e 2023), Retailing Management (publisher McGraw-Hill 9e 2014, 10e 2018, 11e 2023 it is the leading textbook in the field), and Marketing Research (publisher: Houghton Mifflin Co., 1e 2004, 2e 2007). He was ranked #86 for Books in Business and Investing by Amazon (1/29/13).

He has won many awards for his teaching: 2005 Sherwin-Williams Distinguished Teaching Award, Society for Marketing Advances, 2003 American Marketing Association, Award for Innovative Excellence in Marketing Education, 1999 Academy of Marketing Science Great Teachers in Marketing Award, Executive MBA Teaching Excellence Award (1998), School of Business Teaching Excellence Awards (1993, 1999), and Virginia Tech Certificate of Recognition for Outstanding Teaching (1989).

He has taught executive seminars/courses and/or worked on research projects with numerous firms, such as Dell, ExxonMobil, IRI, Radio Shack, Telcordia, Khimetriks, Profit-Logic, McKinsey, Ericsson, Motorola, Nextel, FP&L, Lucent, Sabre, Goodyear Tire & Rubber Company, Sherwin Williams, and Asahi. He has delivered seminars in US, Europe, Latin America and Asia. He has served as an expert witness or worked as a consultant on numerous legal cases. He has served on the Board of Directors of Babson Global and on the Board of Trustees of Marketing Edge.

Academic Degrees

  • Ph D, Virginia Polytechnic Institute and State University
  • MBA, Virginia Polytechnic Institute and State University
  • BCom, University of Delhi, Delhi

Academic Interest / Expertise

E-Commerce; e-Marketing; High Technology Marketing; Pricing; Value Based Strategies

Awards & Honors

  • 2023 — 2023 AMS Building the Bridge to Marketing Practice Grant Winner, AMS
  • 2023 — 2023 Outstanding Area Editor Award, Journal of the Academy of Marketing Science., AMS
  • 2023 — 2023 AMA Retail & Pricing SIG's Service Award (award provide for years of serviced to the retailing and pricing communities) , AMA Retailing & Pricing SIG
  • 2022 — Listed in Highly Cited Researchers 2022, Clarivate™ Highly Cited Researchers™ , Clarivate™ Highly Cited Researchers™
  • 2022 — 2022 Outstanding Advisory Board Member, Journal of Retailing , Journal of Retailing
  • 2022 — 2022 William R. Davidson Journal of Retailing First Runner Up Paper Award , Journal of Retailing
  • 2022 — 2022 William R. Davidson Journal of Retailing Second Runner Up Paper Award (for paper published in 2021)., Journal of Retailing
  • 2021 — Highly Cited Researchers 2021, Clarivate™ Highly Cited Researchers™:
  • 2021 — Ranked 4th in the marketing in the top-four marketing journals (JM, JMR, JCR and MS) during the 2011-2020 , DocSig website
  • 2020 — Highly Cited Researchers 2020, Clarivate™ Highly Cited Researchers™:
  • 2020 — Ranked in the World’s Top 2% Scientist List by study published in PloS Biology , PloS Biology
  • 2020 — • 2020 (Inaugural) Bala Iyer Award for Lifetime Achievement in Scholarship (Babson College), Babson College
  • 2020 — 2020 Financial Times Top 100 – Business School Research with Social Impact For Future of Retailing article, Financial Times
  • 2020 — 2020 William R. Davidson Journal of Retailing Honorable Mention Paper Award (for paper published in 2019)., Journal of Retailing
  • 2020 — 2021 William R. Davidson Journal of Retailing First Runner-Up Paper Award (for paper published in 2019)., Journal of Retailing
  • 2019 — 2018 Journal of Marketing ---Marketing Science Institute/H. Paul Root Award Finalist , American Marketing Association
  • 2019 — 2018 Journal of Marketing Research –Paul Green Award Finalist , American Marketing Association
  • 2019 — Luis W. Stern Award, American Marketing Association IO Sig
  • 2019 — Runner-Up of the 2019 AMA-MRSIG Donald R. Lehmann Award , American Marketing Association MR Sig
  • 2019 — William R. Davidson Journal of Retailing Best Paper Award , Journal of Retailing
  • 2018 — 2018 Journal of Services Best Paper Award, Journal of Services Research
  • 2018 — William R. Davidson Journal of Retailing Best Paper Award , Journal of Retailing
  • 2017 — 2017 Journal of Interactive Marketing Best Paper Award, Marketing Edge
  • 2017 — 2017 Robert B. Clarke Outstanding Educator Award, Marketing Edge
  • 2017 — 2017 Outstanding Area Editor Award, Journal of Marketing, American Marketing Association
  • 2016 — William R. Davidson Journal of Retailing Best Paper Award , Journal of Retailing
  • 2016 — Journal of Marketing Sheth Award, Journal of Marketing
  • 2016 — Outstanding Area Editor Award, Journal of the Academy of Marketing Science
  • 2015 — Luis W. Stern Award, American Marketing Association IO Sig
  • 2015 — Faculty Scholarship Award, Babson

Publications

Journal Articles

  • Blut, M., Chaney, D., Lunardo, R., Mencarelli, R., Grewal, D. (in press). Customer Perceived Value: A Comprehensive Meta-analysis. Journal of Service Research. SAGE Publications. link
  • Guha, A., Grewal, D., Atlas, S. (in press). Generative AI and Marketing Education: What the Future Holds. Journal of Marketing Education. SAGE Publications. link
  • Umashankar, N., Grewal, D., Guha, A., Bohling, T.R. (in press). Testing Work–Life Theory in Marketing: Evidence from Field Experiments on Social Media. Journal of Marketing Research. Page: 002224372311528. SAGE Publications. link
  • Spanjol, J., Noble, C., Baer, M., Bogers, M.L., Bohlmann, J., Bouncken, R.B., Bstieler, L., De Luca, L.M., Garcia, R., Gemser, G., Grewal, D., Hoegl, M., Kuester, S., Kumar, M., Lee, R., Mahr, D., Nakata, C., Ordanini, A., Rindfleisch, A., Seidel, V.P., Sorescu, A., Verganti, R., Wetzels, M. (2024). Fueling innovation management research: Future directions and five forward-looking paths. Journal of Product Innovation Management. Vol: 41, Issue: 5, Page: 893-948. link
  • Cummings, K.H., Herhausen, D., Roggeveen, A.L., Grewal, D. (in press). Countering Virtual Brand Sabotage: The Power of Informative Responses. Journal of Service Research.
  • Grewal, D., Benoit, S., Noble, S.M., Guha, A., Ahlbom, C., Nordfält, J. (2023). Leveraging In-Store Technology and AI: Increasing Customer and Employee Efficiency and Enhancing their Experiences. Journal of Retailing. Vol: 99, Issue: 4, Page: 487-504. Elsevier BV. link
  • Grewal, D., Breugelmans, E., Gauri, D., Gielens, K. (2023). Re-imagining the physical store. Journal of Retailing. Vol: 99, Issue: 4, Page: 481-486. Elsevier BV. link
  • Grewal, D., Ahlbom, C., Noble, S.M., Shankar, V., Narang, U., Nordfält, J. (2023). The Impact of In-Store Inspirational (vs. Deal-Oriented) Communication on Spending: The Importance of Activating Consumption Goal Completion. Journal of Marketing Research. Vol: 60, Issue: 6, Page: 1071-1094. SAGE Publications. link
  • Herhausen, D., Grewal, L., Cummings, K.H., Roggeveen, A.L., Grewal, D., Villarroel, F. (2023). Complaint Deescalation Strategies on Social Media. Journal of Marketing.
  • Mende, M., Grewal, D., Guha, A., Ailawadi, K., Roggeveen, A.L., Scott, M., Rindfleisch, A., Pauwels, K., Kahn, B. (2023). Exploring Consumer Responses to Covid-19: Meaning Making, Cohort Effects, and Consumer Rebound. Journal of the Association for Consumer Research.
  • Roggeveen, A.L., Schweiger, E., Grewal, D. (2023). In-Store Communications: Understanding the Mundane, the Bright Sides, and the Unexpected. Australasian Marketing Journal.
  • Ahlbom, C., Roggeveen, A.L., Grewal, D., Nordfalt, J. (2023). Understanding How Music Influences Shopping on Weekdays and Weekends. Journal of Marketing Research.
  • Wetzels, M., Grewal, D., Wetzels, R. (2023). A Systematic and Visual Overview of 25 Years of the <i>Journal of Service Research</i>: The Journey Continues. Journal of Service Research. Vol: 26, Issue: 4, Page: 479-492. SAGE Publications. link
  • Roggeveen, A.L., Schweiger, E.B., Grewal, D. (2023). In-Store Communications: Understanding the Mundane, the Bright Sides, and the Unexpected. Australasian Marketing Journal. Vol: 31, Issue: 4, Page: 332-337. SAGE Publications. link
  • Ahlbom, C., Roggeveen, A.L., Grewal, D., Nordfält, J. (2023). Understanding How Music Influences Shopping on Weekdays and Weekends. Journal of Marketing Research. Vol: 60, Issue: 5, Page: 987-1007. SAGE Publications. link
  • Blut, M., Kulikovskaja, V., Hubert, M., Brock, C., Grewal, D. (2023). Effectiveness of engagement initiatives across engagement platforms: A meta-analysis. Journal of the Academy of Marketing Science. Vol: 51, Issue: 5, Page: 941-965. Springer Science and Business Media LLC. link
  • Satornino, C.B., Pelser, J., Wetzels, M., de Ruyter, K., Grewal, D. (2023). You've lost that learning feeling: Drivers and drawbacks of channel partner disengagement with sales training. Industrial Marketing Management. Vol: 113, Page: 258-276. Elsevier BV. link
  • Schweiger, E.B., Ahlbom, C., Nordfält, J., Roggeveen, A.L., Grewal, D. (2023). In-store endcap projections and their effect on sales. Journal of Retailing. Vol: 99, Issue: 1, Page: 5-16. Elsevier BV. link
  • Schweiger, E., Ahlbom, C., Nordfalt, J., Roggeveen, A.L., Grewal, D. (2023). In-store Endcap Projections and their Effect on Sales. Journal of Retailing.
  • Satornino, C.B., Grewal, D., Guha, A., Schweiger, E.B., Goodstein, R.C. (2023). The perks and perils of artificial intelligence use in lateral exchange markets. Journal of Business Research. Vol: 158, Page: 113580. Elsevier BV. link
  • Ludwig, S., Herhausen, D., Grewal, D., Bove, L., Benoit, S., de Ruyter, Ko, ., Urwin, P. (2022). Communication in the Gig Economy: Buying and Selling in Online Freelance Marketplaces. Journal of Marketing. Vol: 86, Issue: 4, Page: 141-161.
  • Plangger, K., Grewal, D., de Ruyter, Ko, ., Tucker, C. (2022). The future of digital technologies in marketing: A conceptual framework and an overview. Journal of the Academy of Marketing Science. Vol: 50, Issue: 6, Page: 1125-1134.
  • Roggeveen, A.L., Grewal, D., Karsberg, J., Noble, S.M., Nordfalt, J., Patrick, V.M., Schweiger, E., Soysal, G., Dillard, A., Cooper, N., Olson, R. (2021). Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies. Journal of Retailing. Vol: 97, Issue: 1, Page: 81-98.
  • Guha, A., Grewal, D., Kopalle, P.K., Haenlein, M., Schneider, M.J., Jung, H., Moustafa, R., Hegde, D.R., Hawkins, G. (2021). How artificial intelligence will affect the future of retailing. Journal of Retailing. Vol: 97, Issue: 1, Page: 28-41.
  • Grewal, D., Gauri, D.K., Das, G., Agarwal, J., Spence, M.T. (2021). Retailing and emergent technologies. Journal of Business Research. Vol: 134, Page: 198-202.
  • Davenport, T.H., Guha, A., Grewal, D. (2021). How to Design an AI Marketing Strategy. Harvard Business Review (Print Edition). Issue: July-August 2021. link
  • Okazaki, S., Eisend, M.L., Plangger, K., de Ruyter, K., Grewal, D. (2020). Understanding the Strategic Consequences of Customer Privacy Concerns: A Meta-Analytic Review,” Journal of Retailing, 96 (4). (lead article after SI editorial). Journal of Retailing.
  • Meyer, J., De Ruyter, Ko, ., Grewal, D., Cleeren, K., Keeling, D.I., Motyka, S. (2020). Categorical versus dimensional thinking: improving anti-stigma campaigns by matching health message frames and implicit worldviews. Journal of the Academy of Marketing Science. Vol: 48, Issue: 2, Page: 222-245.
  • Herhausen, D., Emrich, O., Grewal, D., Kipfelsberger, P., Schoegel, M. (2020). Face Forward: How Employees' Digital Presence on Service Websites Affects Customer Perceptions of Website and Employee Service Quality. Journal of Marketing Research. Vol: 57, Issue: 5, Page: 917-936.
  • Grewal, D., Kroschke, M., Mende, M., Roggeveen, A.L., Scott, M. (2020). Frontline Cyborgs at Your Service: How Human Enhancement Technologies Affect Customer Experiences in Retail, Sales, and Service Settings. Journal of Interactive Marketing.
  • Iyer, G.R., Blut, M., Xiao, S.H., Grewal, D. (2020). Impulse buying: a meta-analytic review. Journal of the Academy of Marketing Science. Vol: 48, Issue: 3, Page: 384-404. Journal of the Academy of Marketing Science.
  • Grewal, D., Noble, S.M., Ahlbom, C., Nordfalt, J. (2020). The Sales Impact of Using Handheld Scanners: Evidence from the Field. Journal of Marketing Research. Vol: 57, Issue: 3, Page: 527-547.
  • Davenport, T.H., Grewal, D., Guha, A. (in press). What's Next for Marketing AI. Harvard Business Review (Print Edition).
  • Grewal, D., Roggeveen, A.L. (2020). Understanding Retail Experiences and Customer Journey Management. Journal of Retailing.
  • Roggeveen, A.L., Grewal, D., Schweiger, E. (2020). The DAST Framework for Retail Atmospherics: The Impact of In- and Out-of Store Retail Journey Touchpoints on the Customer Experience. Journal of Retailing.
  • Farace, S., Roggeveen, A.L., Villarroel, F., Grewal, D., DeRuyter, K., Wetzel, M. (2020). Patterns in Motion: How Visual Patterns in Ads Affect Product Evaluations. Journal of Advertising.
  • Grewal, D., Hulland, J., Kopalle, P., Karahanna, E. (2020). The Future of Technology and Marketing: A Multidisciplinary Perspective. Journal of the Academy of Marketing Science.
  • Grewal, D., Noble, S., Roggeveen, A.L., Nordfalt, J. (2020). The Future of In-store Technology. Journal of the Academy of Marketing Science.
  • Davenport, T.H., Guha, A., Grewal, D., Bressgott, T. (2020). The Impact of AI on Marketing. Journal of the Academy of Marketing Science.
  • Verma, S., Guha, A., Biswas, A., Grewal, D. (2019). Are Low Price and Price Matching Guarantees Equivalent? The Effects of Different Price Guarantees on Consumers' Evaluations. Journal of Retailing. Vol: 95, Issue: 3247, Page: 99-108.
  • Dutta, S., Guha, A., Biswas, A., Grewal, D. (2019). Can attempts to delight customers with surprise gains boomerang? A test using low-price guarantees. Journal of the Academy of Marketing Science. Vol: 47, Issue: 3, Page: 417-437.
  • Roy, S., Guha, A., Biswas, A., Grewal, D. (2019). Celebrity endorsements in emerging markets: Align endorsers with brands or with consumers?. Journal of International Business Studies. Vol: 50, Issue: 3, Page: 295-317.
  • Ordenes, F.V., Grewal, D., Ludwig, S., De Ruyter, Ko, ., Mahr, D., Wetzels, M. (2019). Cutting through Content Clutter: How Speech and Image Acts Drive Consumer Sharing of Social Media Brand Messages. Journal of Consumer Research. Vol: 45, Issue: 5, Page: 988-1012.
  • Herhausen, D., Ludwig, S., Grewal, D., Wulf, J., Schoegel, M. (2019). Detecting, Preventing, and Mitigating Online Firestorms in Brand Communities. Journal of Marketing. Vol: 83, Issue: 3, Page: 1-21.
  • Mende, M., Scott, M.L., van Doorn, Jenny, ., Grewal, D., Shanks, I. (2019). Service Robots Rising: How Humanoid Robots Influence Service Experiences and Elicit Compensatory Consumer Responses. Journal of Marketing Research. Vol: 56, Issue: 4, Page: 535-556.
  • Arnold, T.J., Grewal, D., Motyka, S., Kim, N., Sharma, A., Srivastava, R. (2019). Store Manager-Store Performance Relationship: A Research Note. Journal of Retailing. Vol: 95, Issue: 2, Page: 144-155.
  • Guha, A., Biswas, A., Grewal, D., Bhowmick, S., Nordfalt, J. (2018). An Empirical Analysis of the Joint Effects of Shoppers' Goals and Attribute Display on Shoppers' Evaluations. Journal of Marketing. Vol: 82, Issue: 3, Page: 142-156.
  • Schroll, R., Schnurr, B., Grewal, D. (2018). Humanizing Products with Handwritten Typefaces. Journal of Consumer Research. Vol: 45, Issue: 3, Page: 648-672.
  • Grewal, D., Ahlbom, C., Beitelspacher, L.S., Noble, S.M., Nordfalt, J. (2018). In-Store Mobile Phone Use and Customer Shopping Behavior: Evidence from the Field. Journal of Marketing. Vol: 82, Issue: 4, Page: 102-126.
  • Grewal, D., Puccinelli, N., Monroe, K.B. (2018). Meta-analysis: integrating accumulated knowledge. Journal of the Academy of Marketing Science. Vol: 46, Issue: 1, Page: 9-30.
  • Guha, A., Biswas, A., Grewal, D., Verma, S., Banerjee, S., Nordfalt, J. (2018). Reframing the Discount as a Comparison Against the Sale Price: Does It Make the Discount More Attractive?. Journal of Marketing Research. Vol: 55, Issue: 3, Page: 339-351.
  • Ailawadi, K.L., Ma, Y., Grewal, D. (2018). The Club Store Effect: Impact of Shopping in Warehouse Club Stores on Consumers' Packaged Food Purchases. Journal of Marketing Research. Vol: 55, Issue: 2, Page: 193-207.
  • Aguirre, E., Mahr, D., de Ruyter, Ko, ., Grewal, D., Pelser, J., Wetzels, M. (2018). The Effect of Review Writing on Learning Engagement in Channel Partner Relationship Management. Journal of Marketing. Vol: 82, Issue: 2, Page: 64-84.
  • Motyka, S., Grewal, D., Aguirre, E., Mahr, D., de Ruyter, Ko, ., Wetzels, M. (2018). The emotional review-reward effect: how do reviews increase impulsivity?. Journal of the Academy of Marketing Science. Vol: 46, Issue: 6, Page: 1032-1051.
  • Beitelspacher, L.S., Baker, T.L., Rapp, A., Grewal, D. (2018). Understanding the long-term implications of retailer returns in business-to-business relationships. Journal of the Academy of Marketing Science. Vol: 46, Issue: 2, Page: 252-272.
  • Villarroel Ordenes, F., Ludwig, S., de Ruyter, K., Grewal, D., Wetzels, M. (2017). Unveiling What Is Written in the Stars: Analyzing Explicit, Implicit, and Discourse Patterns of Sentiment in Social Media. Journal of Consumer Research. Vol: 43, Issue: 1, Page: 875–894.
  • Grewal, D., Roggeveen, A.L., Sisodia, R.S., Nordfält, J. (2017). Enhancing Customer Engagement Through Consciousness. Journal of Retailing. Vol: 93, Issue: 1, Page: 55-64.
  • Grewal, D., Roggeveen, A.L., Nordfält, J. (2017). The Future of Retailing. Journal of Retailing. Vol: 93, Issue: 1, Page: 1-6.
  • van Doorn, J., Mende, M., Noble, S.M., Hulland, J., Ostrom, A.L., Grewal, D., Petersen, J.A. (2017). Domo Arigato Mr. Roboto: Emergence of Automated Social Presence in Organizational Frontlines and Customers’ Service Experiences. Journal of Service Research. Vol: 20, Issue: 1, Page: 43–58. SAGE Publications.
  • Grewal, D., Roggeveen, A.L., Runyan, R.C., Nordfält, J., Lira, M.E. (2017). Retailing in today’s world: Multiple channels and other strategic decisions affecting firm performance. Journal of Retailing and Consumer Services. Vol: 34, Page: 261–263. Pergamon.
  • Rafaeli, A., Altman, D., Gremler, D.D., Huang, M., Grewal, D., Iyer, B.R., Parasuraman, A., de Ruyter, K. (2017). The Future of Frontline Research: Invited Commentaries. Journal of Service Research. Vol: 20, Issue: 1, Page: 99-99. SAGE Publications Sage CA: Los Angeles, CA.
  • Grewal, D., Bart, Y., Spann, M., Zubcsek, P.P. (2016). Mobile advertising: a framework and research agenda. Journal of Interactive Marketing. Vol: 34, Page: 3–14. Elsevier.
  • Aguirre, E., Roggeveen, A.L., Grewal, D., Wetzels, M. (2016). The personalization-privacy paradox: implications for new media. Journal of Consumer Marketing. Vol: 33, Issue: 2, Page: 98–110. Emerald Group Publishing Limited.
  • Motyka, S., Suri, R., Grewal, D., Kohli, C. (2016). Disfluent vs. fluent price offers: paradoxical role of processing disfluency. Journal of the Academy of Marketing Science. Vol: 44, Issue: 5, Page: 627-638. Springer US.
  • Roggeveen, A.L., Nordfalt, J., Grewal, D. (2016). Do Digital Displays Enhance Sales? Role of Retail Format and Message Content. Journal of Retailing. Vol: 92, Issue: 1, Page: 122-131.
  • Pelser, J., de Ruyter, K., Wetzels, M., Grewal, D., Cox, D., van Beuningen, J. (2015). B2B channel partner programs: Disentangling indebtedness from gratitude. Journal of Retailing. Vol: 91, Issue: 4, Page: 660–678. JAI.
  • Aguirre, E., Mahr, D., Grewal, D., de Ruyter, K., Wetzels, M. (2015). Unraveling the personalization paradox: the effect of information collection and trust-building strategies on online advertisement effectiveness. Journal of Retailing. Vol: 91, Issue: 1, Page: 34–49. JAI.
  • Bal, A., Grewal, D., Mills, A.J., Ottley, G.A. (2015). Engaging Students with Social Media. Journal of Marketing Education. Vol: 37, Issue: 3, Page: 190-203.
  • Roggeveen, A.L., Grewal, D., Townsend, C., Krishnan, R. (2015). The impact of dynamic presentation format on consumer preferences for hedonic products and services. Journal of Marketing. Vol: 79, Issue: 6, Page: 34–49. American Marketing Association.
  • Mullins, R.R., Bachrach, D.G., Rapp, A.A., Grewal, D., Beitelspacher, L.S. (2015). You don't always get what you want, and you don't always want what you get: An examination of control-desire for control congruence in transactional relationships.. Journal of Applied Psychology. Vol: 100, Issue: 4, Page: 1073-1088. American Psychological Association.
  • Puccinelli, N.M., Wilcox, K., Grewal, D. (2015). Consumers’ Response to Commercials: When the Energy Level in the Commercial Conflicts with the Media Context. Journal of Marketing. Vol: 79, Issue: 2, Page: 1–18. American Marketing Association.
  • Roggeveen, A.L., Goodstein, R.C., Grewal, D. (2014). Improving the effect of guarantees: the role of a retailer’s reputation. Journal of Retailing. Vol: 90, Issue: 1, Page: 27–39. JAI.
  • Coulter, K.S., Grewal, D. (2014). Name-letters and birthday-numbers: Implicit egotism effects in pricing. Journal of Marketing. Vol: 78, Issue: 3, Page: 102–120. American Marketing Association.
  • Grewal, D., Nordfält, J., Roggeveen, A.L., Grewal, D., Roggeveen, A.L., Nordfält, J. (2014). Pricing in the modern world: the role of price-related and non-price related cues. Journal of Product & Brand Management. Vol: 23, Issue: 6, Page: 397–400. Emerald Group Publishing Limited.
  • Motyka, S., Grewal, D., Puccinelli, N.M., Roggeveen, A.L., Avnet, T., Daryanto, A., de Ruyter, K., Wetzels, M. (2014). Regulatory fit: A meta-analytic synthesis. Journal of Consumer Psychology. Vol: 24, Issue: 3, Page: 394–410. Elsevier Inc.
  • Grewal, D., Roggeveen, A.L., Puccinelli, N.M., Spence, C. (2014). Retail Atmospherics and In-Store Nonverbal Cues: An Introduction. Psychology & Marketing. Vol: 31, Issue: 7, Page: 469–471.
  • Spence, C., Puccinelli, N.M., Grewal, D., Roggeveen, A.L. (2014). Store atmospherics: A multisensory perspective. Psychology & Marketing. Vol: 31, Issue: 7, Page: 472–488.
  • Hardesty, D.M., Goodstein, R.C., Grewal, D., Miyazaki, A.D., Kopalle, P. (2014). The accuracy of scanned prices. Journal of Retailing. Vol: 90, Issue: 2, Page: 291–300. JAI.
  • Grewal, D., Roggeveen, A.L., Lindsey-Mullikin, J. (2014). The contingent effects of semantic price cues. Journal of Retailing. Vol: 90, Issue: 2, Page: 198–205. JAI.
  • Puccinelli, N.M., Chandrashekaran, R., Grewal, D., Suri, R. (2013). Are men seduced by red? The effect of red versus black prices on price perceptions. Journal of Retailing. Vol: 89, Issue: 2, Page: 115–125. JAI.
  • Biswas, A., Bhowmick, S., Guha, A., Grewal, D. (2013). Consumer evaluations of sale prices: role of the subtraction principle. Journal of Marketing. Vol: 77, Issue: 4, Page: 49–66. American Marketing Association.
  • Zhu, Z., Nakata, C., Sivakumar, K., Grewal, D. (2013). Fix it or leave it? Customer recovery from self-service technology failures. Journal of Retailing. Vol: 89, Issue: 1, Page: 15–29. JAI.
  • George, M., Kumar, V., Grewal, D. (2013). Maximizing profits for a multi-category catalog retailer. Journal of Retailing. Vol: 89, Issue: 4, Page: 374–396. JAI.
  • Palmatier, R.W., Houston, M.B., Dant, R.P., Grewal, D. (2013). Relationship velocity: Toward a theory of relationship dynamics. Journal of Marketing. Vol: 77, Issue: 1, Page: 13–30. American Marketing Association.
  • Grewal, D., Roggeveen, A.L., Runyan, R.C. (2013). Retailing in a connected world. Journal of Marketing Management. Vol: 29, Issue: 3-4, Page: 263–270. Taylor & Francis.
  • Ma, Y., Ailawadi, K.L., Grewal, D. (2013). Soda versus cereal and sugar versus fat: drivers of healthful food intake and the impact of diabetes diagnosis. Journal of Marketing. Vol: 77, Issue: 3, Page: 101–120. American Marketing Association.
  • Rapp, A., Beitelspacher, L.S., Grewal, D., Hughes, D.E. (2013). Understanding social media effects across seller, retailer, and consumer interactions. Journal of the Academy of Marketing Science. Vol: 41, Issue: 5, Page: 547–566. Springer US.
  • Grewal, D., Kopalle, P., Marmorstein, H., Roggeveen, A.L. (2012). Does travel time to stores matter? The role of merchandise availability. Journal of Retailing. Vol: 88, Issue: 3, Page: 437–444. JAI.
  • Grewal, D., Roggeveen, A.L., Compeau, L.D., Levy, M.R. (2012). Retail value-based pricing strategies: New times, new technologies, new consumers. Journal of Retailing. Vol: 88, Issue: 1, Page: 1–6. JAI.
  • Roggeveen, A.L., Tsiros, M., Grewal, D. (2012). Understanding the co-creation effect: when does collaborating with customers provide a lift to service recovery?. Journal of the Academy of Marketing Science. Vol: 40, Issue: 6, Page: 771–790. Springer US.
  • Ma, Y., Ailawadi, K.L., Gauri, D.K., Grewal, D. (2011). An empirical investigation of the impact of gasoline prices on grocery shopping behavior. Journal of Marketing. Vol: 75, Issue: 2, Page: 18–35. American Marketing Association.
  • Grewal, D., Roggeveen, A.L., Compeau, L.D., Levy, M.R. (2011). Evolving pricing practices: the role of new business models. Journal of Product & Brand Management. Vol: 20, Issue: 7, Page: 510–513. Emerald Group Publishing Limited.
  • Grewal, D., Iyer, G.R., Javalgi, R.R., Radulovich, L. (2011). Franchise partnership and international expansion: a conceptual framework and research propositions. Entrepreneurship Theory and Practice. Vol: 35, Issue: 3, Page: 533–557. Blackwell Publishing Inc.
  • Grewal, D., Ailawadi, K.L., Gauri, D., Hall, K., Kopalle, P., Robertson, J.R. (2011). Innovations in retail pricing and promotions. Journal of Retailing. Vol: 87, Page: S43–S52. JAI.
  • Dutta, S., Biswas, A., Grewal, D. (2011). Regret from postpurchase discovery of lower market prices: do price refunds help?. Journal of Marketing. Vol: 75, Issue: 6, Page: 124–138. American Marketing Association.
  • Wilcox, K., Roggeveen, A.L., Grewal, D. (2011). Shall I tell you now or later? Assimilation and contrast in the evaluation of experiential products. Journal of Consumer Research. Vol: 38, Issue: 4, Page: 763–773. The Oxford University Press.
  • Bambauer-Sachse, S., Grewal, D. (2011). Temporal Reframing of Prices: When Is It Beneficial?. Journal of Retailing. Vol: 87, Issue: 2, Page: 156–165. JAI.
  • Talukdar, D., Gauri, D.K., Grewal, D. (2010). An empirical analysis of the extreme cherry picking behavior of consumers in the frequently purchased goods market. Journal of Retailing. Vol: 86, Issue: 4, Page: 336–354. Elsevier.
  • Puccinelli, N.M., Motyka, S., Grewal, D. (2010). Can you trust a customer’s expression? Insights into nonverbal communication in the retail context. Psychology & Marketing. Vol: 27, Issue: 10, Page: 964–988. Wiley Subscription Services, Inc., A Wiley Company.
  • Biswas, D., Grewal, D., Roggeveen, A.L. (2010). How the order of sampled experiential products affects choice. Journal of Marketing Research. Vol: 47, Issue: 3, Page: 508–519. Am Marketing Assoc.
  • Gurnani, H., Sharma, A., Grewal, D. (2010). Optimal returns policy under demand uncertainty. Journal of Retailing. Vol: 86, Issue: 2, Page: 137–147. Elsevier.
  • Grewal, D., Janakiraman, R., Kalyanam, K., Kannan, P., Ratchford, B., Song, R., Tolerico, S. (2010). Strategic online and offline retail pricing: a review and research agenda. Journal of Interactive Marketing. Vol: 24, Issue: 2, Page: 138–154. Elsevier.
  • Grewal, D., Levy, M.R., Kumar, V. (2009). Customer experience management in retailing: An organizing framework. Journal of Retailing. Vol: 85, Issue: 1, Page: 1–14. JAI.
  • Puccinelli, N.M., Goodstein, R.C., Grewal, D., Price, R., Raghubir, P., Stewart, D. (2009). Customer experience management in retailing: understanding the buying process. Journal of Retailing. Vol: 85, Issue: 1, Page: 15–30. JAI.
  • Grewal, D., Levy, M.R. (2009). Emerging Issues in Retailing Research. Journal of Retailing. Vol: 85, Issue: 4, Page: 522-526.
  • Grewal, D., Iyer, G.R., Kamakura, W.A., Mehrotra, A., Sharma, A. (2009). Evaluation of subsidiary marketing performance: combining process and outcome performance metrics. Journal of the Academy of Marketing Science. Vol: 37, Issue: 2, Page: 117–129. Springer US.
  • Grewal, D., Levy, M.R., Kumar, V. (2009). In an environment with increasing competition and a growing need for operational efficiencies and customer orientation, retailers are looking beyond their organizational boundaries to develop and leverage the resources and capabilities of their supply chain partners to create superior value and competitive advantages in the marketplace. In this article, the authors discuss how three recent trends—global.... Journal of Retailing. Vol: 85, Issue: 1, Page: 95–111.
  • Arnold, T.J., Palmatier, R.W., Grewal, D., Sharma, A. (2009). Understanding retail managers’ role in the sales of products and services. Journal of Retailing. Vol: 85, Issue: 2, Page: 129–144. JAI.
  • Grewal, D., Krishnan, R., Lindsey-Mullikin, J. (2008). Building store loyalty through service strategies. Journal of Relationship Marketing. Vol: 7, Issue: 4, Page: 341–358. Taylor & Francis.
  • Grewal, D., Roggeveen, A.L., Tsiros, M. (2008). The Effect of Compensation on Repurchase Intentions in Service Recovery. Journal of Retailing. Vol: 84, Issue: 4.
  • Gauri, D.K., Trivedi, M., Grewal, D. (2008). Understanding the determinants of retail strategy: an empirical analysis. Journal of Retailing. Vol: 84, Issue: 3, Page: 256–267. Elsevier.
  • Rothenberger, S., Grewal, D., Iyer, G.R. (2008). Understanding the role of complaint handling on consumer loyalty in service relationships. Journal of Relationship Marketing. Vol: 7, Issue: 4, Page: 359–376. Taylor & Francis Group.
  • Palmatier, R.W., Dant, R.P., Grewal, D. (2007). A comparative longitudinal analysis of theoretical perspectives of interorganizational relationship performance. Journal of Marketing. Vol: 71, Issue: 4, Page: 172–194. American Marketing Association.
  • Kukar-Kinney, M., Grewal, D. (2007). Comparison of consumer reactions to price-matching guarantees in internet and bricks-and-mortar retail environments. Journal of the Academy of Marketing Science. Vol: 35, Issue: 2, Page: 197–207. Kluwer Academic Publishers-Plenum Publishers.
  • Levy, M.R., Grewal, D., Iyer, G.R., Gotlieb, J. (2007). Developing a Deeper Understanding of Post-Purchase Perceived Risk and Repeat Purchase Behavioral Intentions in a Service Setting. Journal of the Academy of Marketing Science. Vol: 35, Issue: 2, Page: 250-258.
  • Palmatier, R.W., Dant, R.P., Grewal, D., Evans, K.R. (2007). Les facteurs qui influencent l’efficacité du marketing relationnel: une méta-analyse. Recherche et applications en marketing. Vol: 22, Issue: 1, Page: 79–103. SAGE Publications.
  • Dutta, S., Biswas, A., Grewal, D. (2007). Low price signal default: an empirical investigation of its consequences. Journal of the Academy of Marketing Science. Vol: 35, Issue: 1, Page: 76–88. Kluwer Academic Publishers-Plenum Publishers.
  • Levy, M.R., Grewal, D. (2007). Passing the Baton, Journal of Retailing 2001 to 2007. Journal of Retailing. Vol: 83, Issue: 4, Page: 371-372.
  • Levy, M.R., Grewal, D. (2007). Publishing Perspectives from the Editors. Journal of Retailing. Vol: 83, Issue: 3, Page: 371-372.
  • Grewal, D., Levy, M.R. (2007). Retailing research: Past, present, and future. Journal of Retailing. Vol: 83, Issue: 4, Page: 447–464. JAI.
  • Zhu, Z., Nakata, C., Sivakumar, K., Grewal, D. (2007). Self-service technology effectiveness: the role of design features and individual traits. Journal of the Academy of Marketing Science. Vol: 35, Issue: 4, Page: 492–506. Springer US.
  • Seiders, K., Voss, G.B., Godfrey, A.L., Grewal, D. (2007). SERVCON: development and validation of a multidimensional service convenience scale. Journal of the Academy of Marketing Science. Vol: 35, Issue: 1, Page: 144–156. Kluwer Academic Publishers-Plenum Publishers.
  • Bolton, R.N., Grewal, D., Levy, M.R. (2007). Six strategies for competing through service: an agenda for future research. Journal of Retailing. Vol: 83, Issue: 1, Page: 1–4. JAI.
  • Estelami, H., Grewal, D., Roggeveen, A.L. (2007). The negative effect of policy restrictions on consumers’ post-purchase reactions to price-matching guarantees. Journal of the Academy of Marketing Science. Vol: 35, Issue: 2, Page: 208–219. Kluwer Academic Publishers-Plenum Publishers.
  • Chandrashekaran, R., Grewal, D. (2006). Anchoring effects of advertised reference price and sale price: The moderating role of saving presentation format. Journal of Business Research. Vol: 59, Issue: 10, Page: 1063–1071. Elsevier.
  • Neslin, S.A., Grewal, D., Leghorn, R., Shankar, V., Teerling, M.L., Thomas, J.S., Verhoef, P.C. (2006). Challenges and opportunities in multichannel customer management. Journal of Service Research. Vol: 9, Issue: 2, Page: 95–112. SAGE Publications.
  • Harris, K.E., Grewal, D., Mohr, L.A., Bernhardt, K.L. (2006). Consumer responses to service recovery strategies: the moderating role of online versus offline environment. Journal of Business Research. Vol: 59, Issue: 4, Page: 425–431. Elsevier.
  • Kukar-Kinney, M., Grewal, D. (2006). Consumer willingness to claim a price-matching refund: A look into the process. Journal of Business Research. Vol: 59, Issue: 1, Page: 11–18. Elsevier.
  • Roggeveen, A.L., Grewal, D., Gotlieb, J. (2006). Does the frame of a comparative ad moderate the effectiveness of extrinsic information cues?. Journal of Consumer Research. Vol: 33, Issue: 1, Page: 115–122. The Oxford University Press.
  • Palmatier, R.W., Dant, R.P., Grewal, D., Evans, K.R. (2006). Factors influencing the effectiveness of relationship marketing: a meta-analysis. Journal of Marketing. Vol: 70, Issue: 4, Page: 136–153. American Marketing Association.
  • Lindsey-Mullikin, J., Grewal, D. (2006). Imperfect information: the persistence of price dispersion on the web. Journal of the Academy of Marketing Science. Vol: 34, Issue: 2, Page: 236–243. Springer-Verlag.
  • Grewal, D., Lindsey-Mullikin, J. (2006). The moderating role of the price frame on the effects of price range and the number of competitors on consumers’ search intentions. Journal of the Academy of Marketing Science. Vol: 34, Issue: 1, Page: 55–62. Springer-Verlag.
  • Seiders, K., Voss, G.B., Grewal, D., Godfrey, A.L. (2005). Do satisfied customers buy more? Examining moderating influences in a retailing context. Journal of Marketing. Vol: 69, Issue: 4, Page: 26–43. American Marketing Association.
  • Levy, M.R., Grewal, D., Peterson, R.A., Connolly, B. (2005). The Concept of the ‘Big Middle. Journal of Retailing. Vol: 81, Issue: 2, Page: 83-88.
  • Miyazaki, A.D., Grewal, D., Goodstein, R.C. (2005). The effect of multiple extrinsic cues on quality perceptions: A matter of consistency. Journal of Consumer Research. Vol: 32, Issue: 1, Page: 146–153. The Oxford University Press.
  • Gotlieb, J., Grewal, D., Levy, M.R., Li ndsey-Mullikin, J. (2004). An Examination of Moderators of the Effects of Customers' Evaluation of Employee Courtesy on Attitude Toward the Service Firm. Journal of Applied Social Psychology. Vol: 4, Page: 825-847.
  • Compeau, L.D., LINDSEY-MULLIKIN, J., Grewal, D., Petty, R.D. (2004). Consumers’ interpretations of the semantic phrases found in reference price advertisements. Journal of Consumer Affairs. Vol: 38, Issue: 1, Page: 178–187. Blackwell Publishing Ltd.
  • Levy, M.R., Grewal, D., Kopalle, P.K., Hess, J.D. (2004). Emerging Trends in Retail Pricing Practice: Implications for Research. Journal of Retailing. Vol: 80, Issue: 3, Page: xiii-xxi.
  • Grewal, D., Iyer, G.R., Levy, M.R. (2004). Internet Retailing: Enablers, Limiters And Market Consequences. Journal of Business Research. Vol: 57, Page: 703-713.
  • Grewal, D., Lindsey-Mullikin, J., Munger, J. (2004). Loyalty in e-tailing: a conceptual framework. Journal of Relationship Marketing. Vol: 2, Issue: 3-4, Page: 31–49. Taylor & Francis Group.
  • Grewal, D., Levy, M.R., Lehmann, D.R. (2004). Retail branding and customer loyalty: an overview. Journal of Retailing. Vol: 80, Issue: 4, Page: ix–xii. JAI.
  • Grewal, D., Hardesty, D.M., Iyer, G.R. (2004). The effects of buyer identification and purchase timing on consumers’ perceptions of trust, price fairness, and repurchase intentions. Journal of Interactive Marketing. Vol: 18, Issue: 4, Page: 87–100. Wiley Subscription Services, Inc., A Wiley Company.
  • Chandrashekaran, R., Grewal, D. (2003). Assimilation of advertised reference prices: the moderating role of involvement. Journal of Retailing. Vol: 79, Issue: 1, Page: 53–62. Elsevier.
  • Montoya-Weiss, M.M., Voss, G.B., Grewal, D. (2003). Determinants of online channel use and overall satisfaction with a relational, multichannel service provider. Journal of the Academy of Marketing Science. Vol: 31, Issue: 4, Page: 448–458. SAGE Publications.
  • Grewal, D., Baker, J., Levy, M.R., Voss, G.B. (2003). The effects of wait expectations and store atmosphere evaluations on patronage intentions in service-intensive retail stores. Journal of Retailing. Vol: 79, Issue: 4, Page: 259–268. JAI.
  • Grewal, D., Munger, J., Iyer, G., Levy, M.R. (2003). The Influence of Internet-Retailing Factors on Price Expectations. Psychology & Marketing. Vol: 20, Issue: 6, Page: 477-495 .
  • Grewal, D., Iyer, G.R., Krishnan, R., Sharma, A. (2003). The Internet and the price–value–loyalty chain. Journal of Business Research. Vol: 56, Issue: 5, Page: 391–398. Elsevier.
  • Compeau, L.D., Grewal, D., Chandrashekaran, R. (2002). Comparative price advertising: Believe it or not. Journal of Consumer Affairs. Vol: 36, Issue: 2, Page: 284–294. Blackwell Publishing Ltd.
  • Baker, J., ParaSuraman, A., Grewal, D., Voss, G.B. (2002). H perceptions of the value of a store’s merchandise? In. Journal of Marketing. Vol: 66, Page: 120–141.
  • Iyer, G.R., Miyazaki, A.D., Grewal, D., Giordano, M. (2002). Linking web-based segmentation to pricing tactics. Journal of Product & Brand Management. Vol: 11, Issue: 5, Page: 288–302. MCB UP Ltd.
  • Levy, M.R., Grewal, D. (2002). Passing the baton. Journal of Retailing. Vol: 77, Issue: 4, Page: 429–434. JAI.
  • Grewal, D., Levy, M.R., Marshall, G.W. (2002). Personal selling in retail settings: How does the internet and related technologies enable and limit successful selling?. Journal of Marketing Management. Vol: 18, Issue: 3-4, Page: 301–316. Taylor & Francis Group.
  • Baker, J., Parasuraman, A., Grewal, D., Voss, G.B. (2002). The influence of multiple store environment cues on perceived merchandise value and patronage intentions. Journal of Marketing. Vol: 66, Issue: 2, Page: 120–141. American Marketing Association.
  • Berry, L.L., Seiders, K., Grewal, D. (2002). Understanding service convenience. Journal of Marketing. Vol: 66, Issue: 3, Page: 1–17. American Marketing Association.
  • Lauren Munger, J., Grewal, D. (2001). The effects of alternative price promotional methods on consumers’ product evaluations and purchase intentions. Journal of Product & Brand Management. Vol: 10, Issue: 3, Page: 185–197. MCB UP Ltd.
  • Sharma, A., Krishnan, R., Grewal, D. (2001). Value creation in markets: a critical area of focus for business-to-business markets. Industrial Marketing Management. Vol: 30, Issue: 4, Page: 391–402. Elsevier.
  • Levy, M.R. (2000). ichael and Dhruv Grewa1. Supply Chain Management in a Netw orked Economy U]. Journal of Retailing. Vol: 76, Issue: 4, Page: 415–429.
  • Sirgy, M.J., Grewal, D., Mangleburg, T. (2000). Retail environment, self-congruity, and retail patronage: An integrative model and a research agenda. Journal of Business Research. Vol: 49, Issue: 2, Page: 127–138. Elsevier.
  • Parasuraman, A., Grewal, D. (2000). Serving customers and consumers effectively in the twenty-first century: A conceptual framework and overview. Journal of the Academy of Marketing Science. Vol: 28, Issue: 1, Page: 9–16. SAGE Publications.
  • Levy, M.R., Grewal, D. (2000). Supply chain management in a networked economy. Journal of Retailing. Vol: 76, Issue: 4, Page: 415–429. JAI.
  • Parasuraman, A., Grewal, D. (2000). The impact of technology on the quality-value-loyalty chain: a research agenda. Journal of the Academy of Marketing Science. Vol: 28, Issue: 1, Page: 168–174. SAGE Publications.
  • Grewal, D., Gotlieb, J., Marmorstein, H. (2000). The moderating effect of the service context on the relationship between price and post-consumption perceptions of service quality. Journal of Business and Psychology. Vol: 14, Issue: 4, Page: 579–591. Kluwer Academic Publishers-Plenum Publishers.
  • Lassar, W.M., Grewal, D., Marmorstein, H. (1999). Consumer Responses to the Timing of Product Breakdowns in the Presence of Manufacturers’ Warranties. Journal of Business and Psychology. Vol: 14, Issue: 2, Page: 355–371. Kluwer Academic Publishers-Plenum Publishers.
  • Loken, J.P., Grewal, D., Harris, J., Hastak, M., Hess, J. (1999). Influence Product Categorization: Development and Validation of Fuzzy. Journal of Marketing Research.
  • Grewal, D., Levy, M.R., Mehrotra, A., Sharma, A. (1999). Planning merchandising decisions to account for regional and product assortment differences. Journal of Retailing. Vol: 75, Issue: 3, Page: 405–424. Elsevier.
  • Grewal, D., Compeau, L.D. (1999). Pricing and public policy: A research agenda and an overview of the special issue. Journal of Public Policy & Marketing. Page: 3–10. American Marketing Association.
  • Compeau, L.D., Grewal, D. (1998). Comparative price advertising: an integrative review. Journal of Public Policy & Marketing. Page: 257–273. JSTOR.
  • Lassar, W.M., Folkes, V.S., Grewal, D., Costley, C. (1998). Consumer affective reactions to product problems when the timing of warranty expiration varies. Journal of Business Research. Vol: 42, Issue: 3, Page: 265–270. Elsevier.
  • Grewal, D., Kavanoor, S., Fern, E.F., Costley, C., Barnes, J. (1998). Publicité comparative versus non comparative: une méta-analyse. Recherche et applications en marketing. Vol: 13, Issue: 2, Page: 73–94. SAGE Publications.
  • Compeau, L.D., Grewal, D., Monroe, K.B. (1998). Role of prior affect and sensory cues on consumers’ affective and cognitive responses and overall perceptions of quality. Journal of Business Research. Vol: 42, Issue: 3, Page: 295–308. Elsevier.
  • Livings, S., Breach, C., Donald, A., Smith, A., Compeau, L., Grewal, D., Monroe, K. (1998). Role of Prior Affect and Sensory Cues on Consumers’ Affective and Cognitive Responses and Overall Perceptions of Quality-A Model of Anchoring and Adjustment. Journal of Business Research. Vol: 42, Issue: 3, Page: 295–308. Elsevier.
  • Grewal, D., Krishnan, R., Baker, J., Borin, N. (1998). The effect of store name, brand name and price discounts on consumers’ evaluations and purchase intentions. Journal of Retailing. Vol: 74, Issue: 3, Page: 331–352. JAI.
  • Grewal, D., Monroe, K.B., Krishnan, R. (1998). The effects of price-comparison advertising on buyers’ perceptions of acquisition value, transaction value, and behavioral intentions. Journal of Marketing. Page: 46–59. American Marketing Association.
  • Mangleburg, T.F., Sirgy, M.J., Grewal, D., Axsom, D., Hatzios, M., Claiborne, C., Bogle, T. (1998). The moderating effect of prior experience in consumers’ use of user-image based versus utilitarian cues in brand attitude. Journal of Business and Psychology. Vol: 13, Issue: 1, Page: 101–113. Kluwer Academic Publishers-Plenum Publishers.
  • Voss, G.B., Parasuraman, A., Grewal, D. (1998). The roles of price, performance, and expectations in determining satisfaction in service exchanges. Journal of Marketing. Page: 46–61. American Marketing Association.
  • Stone-Romero, E.F., Stone, D.L., Grewal, D. (1997). A measure of perceived product quality (ie, the Perceived Product Quality Measure of PPQM) was developed that had scales for measuring four general dimensions of quality, ie, flawlessness, durability, appearance, and distinctiveness. Results of two studies (preliminary and main) showed support for the reliability and validity of the PPQM. Results of analyses of data from the main, experimental.... Journal of Quality Management. Vol: 2, Issue: 1, Page: 113–137.
  • Paun, D.A., Compeau, L.D., Grewal, D. (1997). A model of the influence of marketing objectives on pricing strategies in international countertrade. Journal of Public Policy & Marketing. Page: 69–82. JSTOR.
  • Kavanoor, S., Grewal, D., Blodgett, J. (1997). Ads promoting OTC medications: The effect of ad format and credibility on beliefs, attitudes, and purchase intentions. Journal of Business Research. Vol: 40, Issue: 3, Page: 219–227. Elsevier.
  • Sirgy, M.J., Grewal, D., Mangleburg, T.F., Park, J., Chon, K., Claiborne, C.B., Johar, J., Berkman, H. (1997). Assessing the predictive validity of two methods of measuring self-image congruence. Journal of the Academy of Marketing Science. Vol: 25, Issue: 3, Page: 229–241. Springer-Verlag.
  • Grewal, D., Kavanoor, S., Fern, E.F., Costley, C., Barnes, J. (1997). Comparative versus noncomparative advertising: a meta-analysis. Journal of Marketing. Page: 1–15. American Marketing Association.
  • Stone-Romero, E.F., Stone, D.L., Grewal, D. (1997). Development of a multidimensional measure of perceived product quality. Journal of quality management. Vol: 2, Issue: 1, Page: 87–111. JAI.
  • Mangleburg, T.F., Grewal, D., Bristol, T. (1997). Socialization, Gender, and Adolescent’s Self-Reports of Their Generalized Use of Product Labels. Journal of Consumer Affairs. Vol: 31, Issue: 2, Page: 255–279. Blackwell Publishing Ltd.
  • Grewal, D., Marmorstein, H., Sharma, A. (1996). Communicating price information through semantic cues: the moderating effects of situation and discount size. Journal of Consumer Research. Vol: 23, Issue: 2, Page: 148–155. The Oxford University Press.
  • Grewal, D., Zinn, W. (1996). Pricing products in inflationary environments: The combined effects of inflation, hyperinflation and interest rates on customer and firm behavior. Pricing Strategy & Practice. Vol: 4, Issue: 1, Page: 4. Emerald Group Publishing, Limited.
  • Grewal, D. (1995). Product Quality Expectations: towards an understanding of their antecedents and consequences. Journal of business and Psychology. Vol: 9, Issue: 3, Page: 225–240. Kluwer Academic Publishers-Human Sciences Press.
  • Sharma, A., Grewal, D., Levy, M.R. (1995). The customer satisfaction/logistics interface. Journal of Business Logistics. Vol: 16, Issue: 2, Page: 1. Blackwell Publishing Ltd..
  • Compeau, L.D., Grewal, D., Grewal, D.S. (1994). Adjudicating claims of deceptive advertised reference prices: the use of empirical evidence. Journal of Public Policy & Marketing. Vol: 13, Issue: 2, Page: 312–318. American Marketing Association.
  • Gotlieb, J.B., Grewal, D., Brown, S.W. (1994). Consumer satisfaction and perceived quality: complementary or divergent constructs?. Journal of applied psychology. Vol: 79, Issue: 6, Page: 875. American Psychological Association.
  • Grewal, D., Baker, J. (1994). Do retail store environmental factors affect consumers’ price acceptability? An empirical examination. International Journal of Research in Marketing. Vol: 11, Issue: 2, Page: 107–115. North-Holland.
  • Grewal, D., Marmorstein, H. (1994). Market price variation, perceived price variation, and consumers’ price search decisions for durable goods. Journal of Consumer Research. Vol: 21, Issue: 3, Page: 453–460. The Oxford University Press.
  • Baker, J., Grewal, D., Parasuraman, A. (1994). The influence of store environment on quality inferences and store image. Journal of the Academy of Marketing Science. Vol: 22, Issue: 4, Page: 328–339. Springer-Verlag.
  • Grewal, D., Gotlieb, J., Marmorstein, H. (1994). The moderating effects of message framing and source credibility on the price-perceived risk relationship. Journal of Consumer Research. Vol: 21, Issue: 1, Page: 145–153. The Oxford University Press.
  • Ozanne, J.L., Brucks, M., Grewal, D. (1992). A study of information search behavior during the categorization of new products. Journal of Consumer Research. Vol: 18, Issue: 4, Page: 452–463. The Oxford University Press.
  • Baker, J., Grewal, Dhruv, ., Levy, M. (1992). An experimental approach to making retail store environmental decisions.. Journal of Retailing.
  • Grewal, D., Compeau, L.D. (1992). Comparative price advertising: Informative or deceptive?. Journal of Public Policy & Marketing. Page: 52–62. American Marketing Association.
  • H Marmorstein, D Grewal, RPH Fishe, . (1992). The Value of Time Spent in Price-Comparison Shopping: Survey and Experimental Evidence. Journal of Consumer Research. Vol: 19, Issue: 1, Page: 52–61.
  • Dodds, W., Kent, B Monroe, Dhruv Grewal, . (1991). Effects of Price, Brand, and Store Information on Buyers’ Product Evaluations. Journal of Marketing Research.
  • Grewal, D. (1991). Pricing Responsibility: The Retailer or the State? State of New York v. Sears Roebuck & Co.(New York State Supreme Court, Erie County, 13709/89) State of Colorado v. The May Department Stores Company (Denver District Court, 89 CV 9274). Journal of the Academy of Marketing Science. Vol: 19, Issue: 3, Page: 276–277. SAGE Publications.
  • Samli, A Coskun, ., Grewal, D., Mathur, S.K. (1988). International industrial buyer behavior: An exploration and a proposed model. Journal of the Academy of Marketing Science. Vol: 16, Issue: 2, Page: 19–29. Springer-Verlag.

Books

  • Grewal, D., Levy, M. (2023). Marketing Canadian Edition. Issue: 6th. McGraw-Hill Ryerson Higher Education.
  • Levy, M., Weitz, B., Grewal, D., Madore, M. (2023). Retailing Management. Issue: 7, Page: 704. McGraw-Hill Ryerson.
  • Levy, M., Weitz, B., Grewal, D. (2023). Retailing Management. Issue: 11. McGraw-Hill/Irwin.
  • Grewal, D., Levy, M. (2023). M-Series: Marketing 8e. Issue: 8th. McGraw-Hill/Irwin.
  • Grewal, D., Levy, M. (2022). Marketing 8e. Issue: 8th. McGraw-Hill/Irwin.
  • Grewal, D., Levy, M., Mathews, S., Harrigan, P., Bucic, T., Kopandis, F. (2021). Marketing Australian Edition. Issue: 3rd. McGraw-Hill Education Australia.
  • Grewal, D., Levy, M., Lichti, S. (2021). Marketing Canadian Edition. Issue: 5th. McGraw-Hill Ryerson Higher Education.
  • Shanks, I., Scott, M., Mende, M., van Doorn, J., Grewal, D. (2021). Power to the Robots!? How Consumers Respond to Robotic Leaders in Cobotic Service Teams. Vol: 21-128. MSI.
  • Grewal, D., Levy, M. (2021). M-Series: Marketing 7e. Issue: 7th. McGraw-Hill/Irwin.
  • Grewal, D., Levy, M. (2020). Marketing 7e. Issue: 7th. McGraw-Hill/Irwin.
  • Grewal, D., Levy, M. (2019). Marketing: India Edition. Issue: 6th. McGraw-Hill India.
  • Grewal, D. (2019). Retail Marketing Management: The 5 Es of Retailing. SAGE.
  • Grewal, D., Levy, M. (2019). M-Series: Marketing 6e. Issue: 6th. McGraw-Hill/Irwin.
  • Grewal, D., Levy, M. (2018). Marketing. Issue: 6th. McGraw-Hill/Irwin.
  • Grewal, D., Levy, M. (2018). Marketing Australian Edition. Issue: 2nd. McGraw-Hill Education Australia.
  • Grewal, D., Levy, M. (2018). Marketing Canadian Edition. Issue: 4th. McGraw-Hill Ryerson Higher Education.
  • Levy, M., Weitz, B., Grewal, D. (2018). Retailing Management. Issue: 10, Page: 704. McGraw-Hill/Irwin.
  • Grewal, D., Levy, M. (2017). M-Series: Marketing. Issue: 5th. McGraw-Hill/Irwin.
  • Grewal, D., Levy, M. (2017). Marketing: India Edition. Issue: 5th. McGraw-Hill India.
  • Grewal, D., Levy, M. (2016). Marketing. Issue: 5th. McGraw-Hill/Irwin.
  • Levy, M.R., Weitz, B., Grewal, D. (2013). Retailing Management. Issue: 9, Page: 704. McGraw-Hill/Irwin.
  • Grewal, D., Levy, M.R. (2012). M: Marketing . Issue: 3rd. McGraw-Hill/Irwin.
  • Levy, M.R., Grewal, D. (2008). Marketing, 1st Ed.. McGraw-Hill/Irwin.

Cases and Teaching Notes

  • Hill, K.M., Roggeveen, A.L., Grewal, D., Nordfalt, J. (2015). ICA: Changing the supermarket business, one screen at a time. Babson Worldwide, A Special Case Collection..
  • Hill, K.M., Roggeveen, A.L., Grewal, D., Nordfalt, J. (2015). Teaching Note - ICA: Changing the Supermarket Business, One Screen at a Time. Babson Worldwide, A Special Case Collection.

Book Chapters

  • Schweiger, E., Grewal, D., Roggeveen, A.L., Beitelspacher, L.S. (2020). Managing the Luxury Shopping Experience in a Multi-channel World: Luxury Research Handbook.
  • Schweiger, E., Roggeveen, A.L., Grewal, D., Puccinelli, N. (2019). How In-Store Retail and Service Atmosphere Create Customer Engagement: Handbook of Research on Customer Engagement.
  • Roggeveen, A.L., Grewal, D. (2018). In-store Marketing: Existing and Emerging Elements: Handbook of Research on Retailing.
  • Grewal, D., Roggeveen, A.L., Beitelspacher, L.S., , . (2017). How Retailing Cues Influence Shopping Perceptions and Behavior: The Routledge Companion to Consumer Behavior. Issue: 1, Page: 291-303. Routledge.
  • Iyer, G.R., Grewal, D. (2016). Assessing Efficiency and Effectiveness in Marketing: Applications of Data Envelopment Analysis—Prelude to Chapters 15 and 16: Data Envelopment Analysis. Page: 463–468. Springer US.
  • Grewal, D., Iyer, G.R., Kamakura, W.A., Mehrotra, A., Sharma, A. (2016). Evaluation of Subsidiary Marketing Performance: Combining Process and Outcome Performance Metrics: Data Envelopment Analysis. Page: 491–513. Springer US.
  • Grewal, D., Levy, M.R., Mehrotra, A., Sharma, A. (2016). Planning Merchandising Decisions to Account for Regional and Product Assortment Differences: Data Envelopment Analysis. Page: 469–490. Springer US.
  • Grewal, D., Roggeveen, A.L., Lindsey-Mullikin, J. (2015). Effectiveness of Within-Store and Between-Store Semantic Price Cues: Empirical Generalizations about Marketing Impact, 2nd Edition.
  • Grewal, D., Roggeveen, A.L., Tsiros, M. (2015). Service Failure and Customer Compensation: Empirical Generalizations about Marketing Impact, 2nd Edition.
  • Grewal, D., Roggeveen, A.L., Shankaranarayanan, G. (2015). Marketing and ITS Integration - Developing the Next Generation Managers: Evolving Entrepreneurial Education: Innovation in the Babson Classroom. Page: 139-158. Emerald Group Publishing.
  • Nordfalt, J., Grewal, D., Roggeveen, A.L., Hill, K.M. (2014). Insights from in-store marketing experiments: Shopper Marketing and the Role of In-Store Marketing (Review of Marketing Research). Vol: 11, Page: 127-146. Emerald Group Publishing Limited.
  • Grewal, D., Roggeveen, A.L. (2012). Enhancing Retailers' Understanding of Decisions that Can Directly Impact Their Profitability: A Commentary on the Contributions of V. Kumar: Legends in Marketing: V. Kumar.
  • Grewal, D., Roggeveen, A.L. (2011). Decomposing the Intricate Role of Price, Quality, and Value Relationships: Legends in Marketing: Kent B. Monroe.
  • Grewal, D., Roggeveen, A.L. (2011). Enhancing Retailers' Understanding of Experiential Value and Store Choice: A Commentary on the Contributions of Naresh Malhotra: Legends in Marketing: Naresh Malhotra.
  • Monroe, K.B., Grewal, D., Roggeveen, A.L. (2011). The Price-quality-value Relationship. Sage.
  • Grewal, D., Levy, M.R., Krisnan, R. (2010). Retail Success and Key Drivers: Retailing in the 21st Century. Springer Berlin Heidelberg.
  • Grewal, D., Roggeveen, A.L., Tsiros, M. (2009). Service Failure and Customer Compensation: Empirical Generalizations about Marketing Impact. Marketing Science Institute Publications.
  • Rothenberge, S., Grewal, D., Iyer, G. (2008). Exploring the Role of Information and Trust in Price Fairness Judgments: Pricing Perspectives. Page: 147–158. Palgrave Macmillan UK.
  • Malhotra, N.K., Grewal, D., Compeau, L.D. (2007). Consumer Responses to Price and its Contextual Information Cues: Review of Marketing Research. Page: 109–131. Emerald Group Publishing Limited.
  • Grewal, D., Levy, M.R., Krishnan, R., Munger, J. (2006). Retail Success and Key Drivers. Page: 13-26. Springer.
  • Estelami, H., Grewal, D., Roggeveen, A.L. (2004). The Effect of Retailer Reputation and Response on Postpurchase Consumer Reactions to Price-Matching Guarantees: Empirical Generalizations about Marketing Impact.

Reports

  • Grewal, D., Mende, M., Guha, A., Ailawadi, K., Roggeveen, A.L., Scott, M., Rindfleisch, A., Pauwels, K., Kahn, B. (2021). Marketing in a Crises-laden World: Marketing Science Institute Reports.
  • Mende, M., Scott, M.L., Doorn, J.v., Shank, I., Grewal, D. (2017). Service Robots Rising: How Humanoid Robots Influence Service Experiences and Food Consumption. MARKETING SCIENCE INSTITUTE.
  • Grewal, D., Motyka, S., Puccinelli, N.M., Roggeveen, A.L., Daryanto, A., de Ruyter, K., Wetzels, M. (2011). Understanding how to achieve competitive advantage through regulatory fit: a meta-analysis. Page: 10–117.
  • Palmatier, R.W., Dant, R.P., Grewal, D., Evans, K.R. (2005). Leveraging relationship marketing strategies for better performance: A meta-analysis. Page: 05–115.
  • Estelami, H., Grewal, D., Roggeveen, A. (2005). The effect of retailer reputation and response on post-purchase consumer reactions to price-matching guarantees.
  • Ailawadi, K.L., Dant, R.P., Grewal, D. (2004). The difference between perceptual and objective performance measures: An empirical analysis. Vol: 4, Page: 1–25.
  • Grewal, D., Monroe, K., Krishnan, R. (1995). The Effects of Price-Comparison Advertising on Buyer Perceptions of Acquisition and Transaction Value. Page: 17–18. MARKETING SCIENCE INSTITUTE.

Conference Proceedings

  • Iyer, G.R., Grewal, D., Javalgi, R., Radulovich, L. (2015). Franchise Expansion into International Markets: The Role of Entrepreneurial Orientation and Knowledge Resources: Cultural Perspectives in a Global Marketplace. Page: 120–121. Springer International Publishing.
  • Emond, J., Gilbert-Diamond, D., Ma, Y., Grewal, D., Ailawadi, K. (2015). The Home Food Environment and a Young Child’s Weight Status. Vol: 29, Issue: 1 Supplement, Page: 132–2. Federation of American Societies for Experimental Biology.
  • Motyka, S., Knight, R., Grewal, D., Cunningham, J. (2014). Clarifying Convergent Validity Issues in Prevention Focus Scales: the Relation of Constraint to Prevention Focus.
  • González, E., Esteva, E., Grewal, D. (2014). Show Me the Money! What Consumer Prefers in a Discount Promotion: LA-Latin American Advances in Consumer Research . Vol: 3.
  • Andrzejewski, S., Grewal, D., Hill, K. (2013). A Meta-Analysis of Mimicry Outcomes in Consumer Research Settings: E-European Advances in Consumer Research. Vol: 10.
  • Coulter, K., Roggeveen, A.L., Grewal, D. (2013). How Hand Position Impacts Cognitive Processing: Implications for Mobile Marketing Messages: Advances in Consumer Research. Vol: 41. link
  • Puccinelli, N.M., Grewal, D., Motyka, S., Andrzejewski, S.A. (2012). Affect and Consumer Behavior: a Meta-Analytic Review: NA-Advances in Consumer Research. Vol: 40.
  • Roggeveen, A.L., Mukhopadhyay, A., Grewal, D. (2012). Corporate Communications in Uncertain Times: Messages of Hope or Pride?: Advances in Consumer Research. Vol: 40. Association for Consumer Research.
  • Suri, R., Kohli, C., Grewal, D., Feng, S. (2011). Effects of Legibility of Text in Product Descriptions on Price Perceptions.: NA-Advances in Consumer Research . Vol: 39.
  • Wilcox, K., Roggeveen, A.L., Grewal, D. (2011). How the Order of Information About an Experiential Product Impacts Affective Evaluation.
  • Wilcox, K., Roggeveen, A.L., Grewal, D. (2011). Shall I Tell You Now or Later? The Effect of Production Information Order on Experiential Product Evaluation: Proceedings of the Society of Consumer Psychology.
  • Roggeveen, A.L., Grewal, D., Goodstein, R. (2010). Combining High-Scope and Low-Scope Retail Cues: an Integrative Perspective.
  • Biswas, D., Zhao, G., Lehmann, D., Grewal, D. (2009). Are Consumers Intuitively Bayesian? The Role of Consumer Metacognition: NA-Advances in Consumer Research . Vol: 36.
  • Biswas, D., Grewal, D., Roggeveen, A.L. (2009). How the Order of Sampled Experiential Goods Affects Choice: Asia-Pacific Advances in Consumer Research.
  • Chandrashekaran, R., Suri, R., Grewal, D., Upton, N. (2009). Red Squares and Blue Circles: How Color Influences Processing of Price Information: AP-Asia-Pacific Advances in Consumer Research. Vol: 8.
  • Biswas, D., Grewal, D., Roggeveen, A.L. (2008). Consumer Decision Making for Sequential Experiential Products: Does the Product Serial Position Matter?: Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference. Page: 53–53.
  • Suri, R., Chandrashekaran, R., Grewal, D. (2008). Effects of Spatial Location of Price Information on Consumers’ Perception of Prices and Products: NA-Advances in Consumer Research Volume. Vol: 35.
  • Roggeveen, A.L., , ., Grewal, D. (2008). How Does the Presence of a Guarantee Cue Impact Evaluations of a Retailer? It Depends on Cue Typicality and the Reputation of Cue's Valence: Proceedings of 2008 Academy of Marketing Science Annual Conference.
  • Biswas, D., Roggeveen, A.L., Grewal, D. (2007). A Belief Updating Perspective of Combining Information From Sequential Sources: the Role of the Focal Hypothesis.
  • Biswas, D., Roggeveen, A.L., Grewal, D. (2007). A Belief Updating Perspective of Combining Sequential Information - Seizing and Freezing for the Focal Hypothesis: AMA Summer Educator's Conference Proceedings.
  • Roggeveen, A.L., Grewal, D. (2007). How Cue Congruity Affects Consumer Perceptions.
  • Roggeveen, A.L., Grewal, D. (2007). How Does the Presence of a Guarantee Cue Impact Evaluations of a Retailer?: It Depends on Cue Typicality and the Reputation Cue’s Valence. Page: 148.
  • Roggeveen, A.L., Grewal, D. (2006). Developing effective service recovery strategies: the role of explanation and compensation. Page: 32.
  • Seiders, K., Voss, G.B., Godfrey, A., Grewal, D. (2006). Measuring service convenience and assessing its influence on retail customers. Page: 116.
  • Grewal, D. (2005). SMA Distinguished Teacher Comment The 3 I’s of Teaching: Integration, Involvement, and Interaction. Page: 2.
  • Grewal, D., Baker, J., Levy, M.R., Voss, G. (2002). The Effects of Wait Expectations, Store Atmosphere and Merchandise Value Perceptions on Store Patronage Intentions: Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference. Page: 15–15.
  • Compeau, L., Grewal, D., Lindsey-Mullikin, J. (2001). An Analysis of Consumers’ Interpretations of the Sematic Phrases Found in Comparative Price Advertisements. Vol: 24, Page: 100–100. AMS; 1999.
  • Compeau, L., Grewal, D., Chandrashekaran, R. (2001). Believe it or not: Advertised reference prices, sale prices, and perceptions of value: American Marketing Association. Conference Proceedings. Vol: 12, Page: 79.
  • Chandrashekaran, R., Grewal, D. (2001). Effects of comparative price ads on internal reference price and offer evaluation: American Marketing Association. Conference Proceedings. Vol: 12, Page: 173.
  • Lindsey-Mullikin, J., Grewal, D. (2001). Market price variation: the availability of internet market information: American Marketing Association. Conference Proceedings. Vol: 12, Page: 81.
  • Montoya-Weiss, M.M., Voss, G.B., Grewal, D. (2000). Bricks to clicks: What drives consumer use of the Internet in a multichannel retail environment?: American Marketing Association. Conference Proceedings. Vol: 11, Page: 347.
  • Mangleburg, T.F., Grewal, D., Bristol, T. (1999). Family type, family authority relations, and adolescents’ purchase influence.
  • Grewal, D., Pechmann, C. (1998). Marketing Theory and Applications.
  • Grewal, D., Monroe, K.B. (1995). Information Cues As Signals of Quality.
  • Grewal, D., Monroe, K.B. (1995). Price as a Signal of Quality.

Other

  • Grewal, D., Roggeveen, A.L., Nordfält, J. (2014). Shopper Marketing and the Role of In-store Marketing. Emerald.
  • Parasuraman, A., Grewal, D., Krishnan, R. (2006). Marketing research. Cengage Learning.
  • Grewal, D., Levy, M.R. (2002). Retailing in the 21st. Century: Special Issue. New York University, Institute of Retail Management.

Presentations

  • Developing Impactful Manuscripts: An Art and a Science Grewal, D. 11th AIM-AMA-Sheth Foundation Doctoral Consortium, Bangalore, India (2023)
  • Getting in (Visual) Touch With the Consumer: How Texture of an Image Impacts Consumer Engagement Nikulina, O. Grewal, D. Herhausen, D. Marketing and the Creator Economy Conference , . New York, NY. (2023)
  • Bored Out of Your (Human) Mind: Boredom Makes People Feel Less Human and Less Prosocial Grewal, L. Schroll, R. Grewal, D. van Osselaer, S. Association for Consumer Research, Seattle (2023)
  • The Role of Mobile Devices in Developing Child Financial Literacy Grewal, L. Ahlbom, C. Grewal, D. Association for Consumer Research, Seattle (2023)
  • Communication Design Logics and Innovation Management Ludwig, S. Herhausen, D. de Luca, L. Grewal, D. Babson College-JPIM Conference, Babson Park, MA (2023)
  • How Topic Modeling Can Spur Innovation Management Wetzels, M. Wetzels, R. Schweiger, E. Grewal, D. Babson College-JPIM Conference, Babson Park, MA (2023)
  • Increasing Repeat Blood Donations in the Social Media Era Grewal, D. Rutgers, Camden, NJ (2023)
  • Leveraging Technology and AI in In-Store Retailing: Increasing Customer and Employee Efficiency and Enhancing their Experiences Grewal, D. Benoit, S. Herhausen, S. Guha, A. Ahlbom, C. Nordfaldt, J. Babson College-JR Conference, Babson Park, MA (2023)
  • Bored Out of Your (Human) Mind: Boredom Makes Us Feel Less Human and Donate Less To Charity Schroll, R. Grewal, L. Grewal, D. EMAC, Copenhagen, Denmark (2023)
  • Combining Image and Text Features in Social Media Posts to Boost Consumer Content Sharing Farace, S. Villarroel Ordernes, F. Herhausen, D. Grewal, D. de Ruyter, K. European ACR, Amrsterdam (2023)
  • The Future of the Food Production-Consumption Chain: Fighting Food Insecurity, Loss, and Waste Grewal, D. Herhausen, S. Guha, A. Bentley, K. JAMS-Tuck Conference, Hanover, NH (2023)
  • TECH and CX Grewal, D. Sheth-AMA Doctoral Consortium, Oslo, Norway (2023)
  • Saving Lives by Increasing Short and Long-Term Blood Donations: A Longitudinal Field Comparison of Public and Private Marketing Events Krotz, R. Ahlbom, C. Noble, S. Grewal, D. Prijatel, B. AMS, New Orlean (2023)
  • Consumers’ Perceptions and Intentions Toward the Purchase of NFTs Vannucci, V. Pizze, G. Roggeveen, A. Grewal, D. European Marketing Academy Annual Conference, Odense, Denmark (2023)
  • Understanding how Weekday vs. Weekend Grocery Shopping Influences the Effect of Music on Sales Ahlbom, C. Roggeveen, A. Grewal, D. Nordfalt, J. European Marketing Academy Annual Conference, Odense, Denmark (2023)
  • Understanding how Weekday vs. Weekend Grocery Shopping Influences the Effect of Music on Sales Ahlbom, C. Roggeveen, A. Grewal, D. Nordfalt, J. KU Leuven, Leuven, Belgium (2023)
  • Alexa, You Or I Changed: Enhancing Consumers’ Voice Purchase Intentions Over Time Bressgott, T. Grewal, D. Mahr, D. Wetzels, M. Guha, A. Schweiger, E. La Londe Conference: Consumer Behavior and Marketing Communications, Poquerolles, France (2023)
  • Future of Retailing Grewal, D. Roggeveen, A. Monterrey Tec, Monterrey, Mexico (2023)
  • Future of Retailing Grewal, D. Roggeveen, A. Monterrey Tec, Monterrey, Mexico (2023)
  • Submission and Review Process Workshop Roggeveen, A. Grewal, D. Monterrey Tec, Monterrey, Mexico (2023)
  • Increasing Repeat Blood Donations in the Social Media Era Grewal, D. Bath, virtual (2023)
  • Increasing Repeat Blood Donations in the Social Media Era Grewal, D. Rice, Houston, TX (2023)
  • Increasing Short- and Long-Term Blood Donations: A Longitudinal Field Comparison of Public and Private Events Krotz, R. Ahlbom, C. Noble, S. Grewal, D. Winter AMA Conference, Nashville, TN (2023)
  • Understanding how Weekday vs. Weekend Grocery Shopping Influences the Effect of Music on Sales Ahlbom, C. Roggeveen, A. Grewal, D. Nordfalt, J. Winter American Marketing Association Conference, Nashville, TN (2023)
  • Deescalating Arousal in Social Media Complaints Using Active Listening and Empathy to Enhance Customer Gratitude Herhausen, D. Grewal, L. Cummings, K. Roggeveen, A. Grewal, D. Villarroel, F. , . Association for Consumer Research, Denver, Colorado (2022)
  • Images, Overlays, and Captions in Social Media: How to Design Multimodal Brand Posts Farace, S. Villaroel Ordeenese, F. Herhausen, D. Grewal, D. Deruyter, K. Association for Consumer Research, Denver (2022)
  • Visual Storytelling: How Visutals Transport us into theNarrative World Nikulina, O. Van Riel, A. Lemmink, J. Wetzel, M. Grewal, D. Association for Consumer Research, Denver (2022)
  • The Impact of Co-location of Departments on Joint Sales in Retail Stores Laxminarayana, Y. Kopalle, P. Grewal, D. Nordfaldt, J. AMA Summer Conference, Chicago (2022)
  • Publishing in Journal of the Academy of Marketing Science Grewal, D. 10th AIM-AMA Sheth Foundation Doctoral Consortium, Virtual (2022)
  • Addressing Greatest Global Challenges Using a Marketing Lens Grewal, D. Frontiers in Services 2022, Babson (2022)
  • Mapping the Evolution of Service Robots Research: A Meta -Mining Approach Wetzel, R. Grewal, D. Lemminck, J. Lucas, B. Wetzel, M. Frontiers in Services 2022, Babson (2022)
  • Served by a Cyborg: How Consumers Respond to Human Enhancement Technologies in Service Interactions Hess, N. Mende, M. Scott, M. Grewal, D. Roggeveen, A. Frontiers in Services 2022, Babson (2022)
  • Technology-Augmented In-Store Endcaps and Impacts on Sales Schweiger, E. Ahlbom, C. Nordfaldt, J. Roggeveen, A. Grewal, D. Frontiers in Services 2022, Babson (2022)
  • What’s Next? Analytics for Pattern Discovery in Digital Innovation Contests Hutter, K. Lucas, B. Teichmann, K. Wetzel, M. Grewal, D. Frontiers in Services 2022, Babson (2022)
  • Building a Successful Academic Career: Collaboration and Publishing Insights Grewal, D. Frontiers in Services Doctoral Consortium 2022, Babson (2022)
  • The Impact of Co-location of Departments on Joint Sales in Retail Stores Laxminarayana, Y. Kopalle, P. Grewal, D. Nordfaldt, J. ISMS Marketing Science Conference, Virtual (2022)
  • The Future of Marketing: The Age of AI Grewal, D. 2022 EMCB Conference, Europe -- Virtaul talk (2022)
  • Increasing Short- and Long-Term Blood Donations: A Longitudinal Field Comparison of Public and Private Events Krotz, R. Ahlbom, C. Noble, S. Grewal, D. AMS Annual Conference, California (2022)
  • The Impact of Co-location of Departments on Joint Sales in Retail Stores Laxminarayana, Y. Kopalle, P. Grewal, D. Nordfaldt, J. T+PM Conference, Atlanta (2022)
  • In-Store Endcap Projections and Impacts on Sales Ahlbom, C. Roggeveen, A. Grewal, D. Schweiger, E. Nordfalt, J. Around the World-RetailFit 2022, Online via University of Johannesburg, South Africa (2022)
  • The Future of Marketing and Technology: The Age of AI and Robots Grewal, D. Guha, A. University of Illinois Marketing Ph.D. Seminar, Virtual (2022)
  • 2022 American Marketing Follow: A Journey of Intellectual Curiosity (IC) Grewal, D. AMA Fellow Address, Virtual talk (2022)
  • Increasing Short- and Long-Term Blood Donations: A Longitudinal Field Comparison of Public and Private Events Krotz, R. Ahlbom, C. Noble, S. Grewal, D. Winter AMA Conference, Las Vegas (2022)
  • The Influence of Augmented Reality Across the Customer Decision Journey Shipley, G. Ahlbom, C. Noble, S. Krotz, R. Grewal, D. Winter AMA Conference, Las Vegas (2022)
  • Cobotics and Its Power Dynamics Shanks, I. Mende, M. Scott, M. Van Doorn, J. Grewal, D. Association for Consumer Research, Virtual (2021)
  • The Future of Marketing and Technology: The Age of AI and Robots Grewal, D. BI Seminar, Virtual (2021)
  • Pricing Strategy of Today’s Retail Realities Grewal, D. Bungee Tech Online Panel Discussion, Virtual (2021)
  • Future of Retailing Workshop Grewal, D. Monterrey Tec , Virtual (2021)
  • Cobotics and Its Power Dynamics Shanks, I. Mende, M. Scott, M. Van Doorn, J. Grewal, D. JMR Mitigation in Marketing Conference, Virtual (2021)
  • The Future of Marketing Analytics and Public Policy Davis, B. Grewal, D. Hamilton, S. Summer AMA Conference , Virtual (2021)
  • Technology-Augmented in-Store Endcaps and Impacts on Sales Roggeveen, A. Schweiger, E. Ahlbom, C. Grewal, D. Nordfalt, . Frontiers in Service Conference, Online (2021)
  • The Future of Marketing and Technology: The Age of AI and Robots Grewal, D. Frontiers in Service Conference, Virtual Keynote (2021)
  • In-Store Inspiration: How to Elicit Impulse Buying in the Shopper Journey Grewal, D. Scheidegger, G. Herhausen, D. Scheidegger, D. EMAC, Virtual (2021)
  • The Future of Marketing and Technology: The Age of AI and Robots Grewal, D. Guha, A. Retail Robotics and AI Conference, Virtual (2021)
  • Understanding the Consequences of Boredom Grewal, D. Grewal, L. Schroll, R. St. Gallen Seminar, Virtual (2021)
  • Understanding How Knowledge Generalizes: Role of Reviews and Meta-Analyses Grewal, D. Albom, C. Florida State University, Tallahassee (2021)
  • Future of Retailing Workshop Grewal, D. : St. Gallen University, Virtual (2021)
  • Addressing Boththe Failure and the Flames: Deescalating Negative Arousal in Service Delivery Herhausen, D. Hill, K. Roggeveen, A. Grewal, D. Kredge Business School, France (2021)
  • The Future of Marketing and Technology: The Age of AI and Robots Grewal, D. St. Gallen Seminar, Virtual (2021)
  • Addressing Both the Failure and the Flames: Deescalating Negative Arousal in Service Delivery Herhausen, D. Cummings, K. Roggeveen, A. Grewal, D. Vrije Universiteit, Amsterdam, the Netherland (2021)
  • The Future of Marketing and Technology: The Age of AI and Robots Grewal, D. Temple Seminar, Virtual (2021)
  • In-Store Technologies: How Communication Content Increases Sales Grewal, D. Ahlbom, C. Noble, S. Shankar, V. Narang, U. Nordfaldt, J. Winter AMA Conference , Virtual (2021)
  • The Future of Marketing and Technology Grewal, D. Winter AMA Conference , Virtual (2021)
  • The Future of Marketing and Technology: The Age of AI and Robots Grewal, D. Bath Seminar, Virtual (2021)
  • The effect of Image Content and Text on Brand Narratives Sharing Grewal, D. Association for Consumer Research, Paris, France (2020)
  • Does Social Media Help or Harm Prosocial Behavior? Unraveling the Digital Divide Grewal, D. AMA Summer Educators’ Conference, Virtual conference, USA (2020)
  • The Image + Text Formula in Brand Social Media Posts that Really Works Grewal, D. MSI lunch series (virtual talk), Virtual conference, USA (2020)
  • Brand Narratives in Social Media Grewal, D. Summer Language Lab (Virtual, Virtual conference, USA (2020)
  • Brand Narratives in Social Media Communication: Implications for Consumer Sharing Grewal, D. AMA Winter Educators’ Conference, San Diego, CA (2020)
  • Designing Brand Descriptions for the Digital Organizational Frontlines Grewal, D. AMA Winter Educators’ Conference, San Diego, CA (2020)
  • Designing Brand Descriptions for the Digital Organizational Frontlines Grewal, D. Organizational Frontlines Research Symposium, San Diego, CA (2020)
  • The Service Recovery Behavioral Change Model: Deescalating Negative Arousal and Recovering from Service Failures Cummings, K. Roggeveen, A. Grewal, D. Babson Research Day, Babson Park, MA (2020)
  • Brand Narratives in Social Media Communication: Implications for Consumer Sharing Farace, S. Villarroel Ordenes, F. Grewal, D. de Ruyhter, K. The Future of Brands Conference, New York (2019)
  • Happy and Indebted Frontline Employees: The Free Food Effect noble, s. Grewal, D. krotz, r. biswas, d. ahlbom, c. Nordfalt, J. American Marketing Association, Chicago (2019)
  • In-Store Digital Projections – How Vividness Impacts Sales Roggeveen, A. Schweiger, E. Grewal, D. Ahlbom, C. Nordfalt, J. Summer AMA Conference, Chicago (2019)
  • Research in the Digital Age Grewal, D. Summer AMA Conference, Chicago (2019)
  • The Club Store Effect: Impact of Shopping in Warehouse Club Stores on Consumers' Packaged Food Purchases Ailawadi, K. Ma, Y. Grewal, D. Summer AMA Conference, Chicago (2019)
  • Strong Girls and Kind Boys: Understanding Preferences for Gender-Congruent Clothing in Children’s Wear Hill, K. Bal, A. Grewal, D. 22nd AMS World Marketing Congress, Edinburgh, Scotland (2019)
  • When Humanoid Service Robots Can Elicit Compensatory Consumer Responses: An Examination of Moderating Effects Mende, M. Scott, M. Jenny, V. Shanks, I. Grewal, D. Frontiers in Services Conference, Singapore (2019)
  • Patterns in Motion: How the Visual Pattern Shown in the Ad Impacts Product Evaluations Farace, S. Roggeveen, A. Villarroel Ordenes, F. de Ruyhter, K. Wetzel, M. Grewal, D. Marketing Science Conference, Rome (2019)
  • Hand-Held Scanner Shopping: Evidence from the Field Grewal, D. Noble, S. Albom, C. Nordfalt, J. EMAC, Hamburg (2019)
  • Humans vs. Machines: How Consumers Evaluate Content from Human vs. Nonhuman Sources Schrull, R. Grewal, D. Theory + Practice in Marketing Conference: New Technologies and Marketing, New York (2019)
  • Hand-Held Scanner Shopping: Evidence from the Field Grewal, D. Noble, S. Albom, C. Nordfalt, J. Florida State University, Tallahassee (2019)
  • Superhumans At Your Service: Exploring Effects of Enhancing Service Providers on Customers and Employees Grewal, D. Roggeveen, A. Scott, M. Kroshke, M. Mende, M. JIM Thought Leader Conference: Big Data, Technology-Driven CRM & Artificial Intelligence, Lisbon (2019)
  • Hand-Held Scanner Shopping: Evidence from the Field Grewal, D. Noble, S. Albom, C. Nordfalt, J. University of South Carolina Marketing Camp , Coumbia (2019)
  • Happy and Indebted Frontline Employees: The Free Food Effect noble, s. Grewal, D. krotz, r. biswas, d. ahlbom, c. Nordfalt, J. American Marketing Association, Austin (2019)
  • Happy and Indebted Frontline Employees: The Free Food Effect noble, s. Grewal, D. krotz, r. biswas, d. ahlbom, c. Nordfalt, J. Southeast Marketing Symposium Conference, Memphis (2019)
  • How Robots Affect Customer Service Experiences – Exploring Compensation Effects Mende, M. Scott, M. Jenny, V. Shanks, I. Grewal, D. Winter AMA, Dallas (2019)
  • How Social Media Platforms Impact the Optimality of Advertising Content: An Examination of MBA Advertisements Umashankar, N. Guha, a. Grewal, D. Matherne, B. Bohling, T. Winter AMA, Austin (2019)
  • Retailing Field Studies in an International Context Roggeveen, A. Grewal, D. Schweiger, E. Ahlbom, C. Nordfalt, J. Winter AMA Conference, Austin, Texas (2019)
  • Understanding Language Dynamics in Employee-Customer Text-based Interactions Villareal-Ordenes, F. Grewal, D. Grewal, L. Sarantopoulos, P. Winter AMA Conference, Austin, Texas (2019)
  • Robot Rising: How Humanoid Robots Influence Customers’ Service Experiences and Food Consumption Mende, M. Jenny, V. Scott, M. Shanks, I. GREWAL, D. Association for Consumer Research, Dallas (2018)
  • Happy and Indebted Front-Line Employees: The Free Food Effect Noble, S. Grewal, D. Krotz, R. Biswas, D. Nordfalt, J. Ahlbom, C. ASU Center for Service Leadership Conference, Tempe (2018)
  • Are low price guarantees and price match guarantees created equal? Verma, S. Guha, A. Biswas, A. Grewal, D. American Marketing Association, Boston (2018)
  • How to Respond when a Consumer Complains about your firm online Hill, K. Rogeveen, A. Grewal, D. American Marketing Association, Boston (2018)
  • One discount or two? It depends on how (much) you feel Guha, A. Delvechio, D. Grewal, D. Suri, R. Nordfalt, J. American Marketing Association, Boston (2018)
  • Display the Price to the Left or Right of the Product? When and Why this Matters Roggeveen, A. Grewal, D. Guha, A. Suri, R. Puccinelli, N. Summer American Marketing Association Conference, Boston, MA (2018)
  • Understanding Shopping Behavior: Role of Field Studies and Field Experiments Grewal, D. Sheth-AMA Doctoral Consortium, University of Leeds (2018)
  • Hand-Held Scanner Shopping: Evidence from the Field Grewal, D. Noble, S. Albom, C. Nordfalt, J. University of Massachusetts Lowell, University of Massachusetts Lowell (2018)
  • How Vertical Differences in Sale Price Presentation Impact Purchase Intentions Guha, A. Biswas, A. Bhowmick, S. Grewal, D. Nordfalt, J. A2018 Triennial AMA/ACRA Conference, Toronto (2018)
  • Mobile Integrated Kiosks: How Inspirational Communication Content Increases Unplanned Spending Grewal, D. Albom, C. Noble, S. Shankar, V. Narang, U. Nordfalt, J. A2018 Triennial AMA/ACRA Conference, Toronto (2018)
  • When In-Store Music Enhances Sales: The Role of Motivational Congruity Roggeveen, A. Grewal, D. Ahlbom, C. Nordfalt, J. AMA/ACRA Triennial Conference, Toronto, Ontario (2018)
  • Which Side is Right? Visual Price Dominance Under Low and High Engagement Roggeveen, A. Grewal, D. Puccinelli, N. Suri, R. Guha, A. European Association for Consumer Research, Ghent, Belgium (2018)
  • One discount or two? It depends on how (much) you feel Guha, A. Delvechio, D. Grewal, D. Suri, R. Nordfalt, J. Babson Pricing, Babson Park (2018)
  • Display the Price to the Left or Right of the Product? When and Why this Matters Roggeveen, A. Grewal, D. Suri, R. Puccinelli, N. Guha, A. Creating Value: Pricing Research Camp, Babson Park, MA (2018)
  • 5 E's of Retailing: Today, Tomorrow, and ... Grewal, D. Roggeveen, A. Tecnologico de Monterrey, Monterrey, Mexico (2018)
  • Mobile Integrated Kiosks: How Inspirational Communication Content Increases Unplanned Spending Grewal, D. Albom, C. Noble, S. Shankar, V. Narang, U. Nordfalt, J. American Marketing Association Winter Marketing Educators’ Conference , New Orleans (2018)
  • E-care: The Impact of Dialogue Dynamics in Online Service Resolution Grewal, D. Ordenes, F. Grewal, L. Organizational Frontline Symposium; Pre-Winter AMA, New Orleans (2018)
  • Robot Rising: How Humanoid Robots Influence Customers’ Service Experiences and Food Consumption Mende, M. Jenny, V. Scott, M. Shanks, I. GREWAL, D. Winter AMA, Dallas (2018)
  • Evolving Mobile Shopping Behavior and its Implications for Shopper Marketing Ahlbom, C. Nordfalt, J. Beitelspacher, L. Grewal, D. Noble, S. Winter American Marketing Association, New Orleans (2018)
  • Humanizing Products with Typeface: Effects of Handwritten Typefaces on Consumers’ Product Evaluations Schroll, R. Schnurr, B. Grewal, D. Northeastern University, Northeastern University (2018)
  • Humanizing Products with Typeface: Effects of Handwritten Typefaces on Consumers’ Product Evaluations Schroll, R. Schnurr, B. Grewal, D. University of Illinois, University of Illinois (2017)
  • When Giving Thanks Means More: The Impact of Publicly versus Privately Sharing Gratitude in Gift-Giving Grewal, L. Steffel, M. Grewal, D. Association for Consumer Research Conference, San Diego (2017)
  • Humanizing Products with Typeface: Effects of Handwritten Typefaces on Consumers’ Product Evaluations Schroll, R. Schnurr, B. Grewal, D. University of Massachusetts, Amherst, University of Massachusetts, Amherst (2017)
  • Evolving Mobile Shopping Behavior and its Implications for Shopper Marketing Grewal, D. Shankar, V. Narang, U. Nordfalt, J. Albom, C. Wharton Conference: Consumer Response to the Evolving Retailing Landscape, Wharton (2017)
  • Mimicry in Retail and Service Settings: A Meta‐Analytic Integration Puccinelli, N. Andrzejewski, S. Hill Cummings, K. Grewal, D. Wharton Conference: Consumer Response to the Evolving Retailing Landscape, Wharton (2017)
  • Which Side is Right? Visual Price Dominance under Low and High Engagement Roggeveen, A. Grewal, D. Puccinelli, N. Suri, R. La Londe Conference, La Londe, France (2017)
  • How Technology Can Influence Customers’ Experiences and Consumption: A Study on Robots Mende, M. Doorn, J. Scott, M. Shanks, I. Grewal, D. Marketing and Public Policy Conference, Washington (2017)
  • Crafting Your Manuscripts Introduction: SW2C Grewal, D. Sheth-AMA Doctoral Consortium, Iowa (2017)
  • Humanizing Products with Typeface: Effects of Handwritten Typefaces on Consumers’ Product Evaluations Schroll, R. Schnurr, B. Grewal, D. EMAC, University of Groningen (2017)
  • Which Side Is Right? Visual Price Dominance Under Low and High Engagement Roggeveen, A. Grewal, D. Puccinelli, N. Suri, R. JAMS Thought Leaders in Consumer-Based Strategy Conference, Amsterdam, Netherlands (2017)
  • Re-examining the Perceived Value Construct Grewal, D. Krishnan, R. Roggeveen, A. Pricing Camp, Chicago, Illinois (2017)
  • The Numeric Display Effect: Setting Up a Theory of Subtraction and Then Examining Follow-on Effects Guha, A. Biswas, A. Grewal, D. Bhowmick, S. Nordfalt, J. Pricing Camp, Chicago, Illinois (2017)
  • 5E’s of Retailing: Today, Tomorrow and … Grewal, D. University of Bath, University of Bath (2017)
  • Understanding In-Store Mobile Phone Usage and Retail Sales Ahlbom, C. Nordfalt, J. Beitelspacher, L. Grewal, D. Noble, S. American Marketing Association, Orlando, FL (2017)
  • When to Set the Tone: Moderators to the Effectiveness of In-Store Music Roggeveen, A. Grewal, D. Ahlbom, C. Nordfalt, J. , . American Marketing Association, Orlando, Florida (2017)
  • Which Side Is Right? Enhancing Customer Experience Through Visual Price Dominance Roggeveen, A. Grewal, D. Puccinelli, N. Suri, R. , . Babson Research Day, Babson Park, Massachusetts (2017)
  • When Giving Thanks Means More: The Impact of Publicly versus Privately Sharing Gratitude in Gift-Giving Grewal, L. Steffel, M. Grewal, D. Society of Consumer Psychology Conference, San Francisco (2017)
  • How Vertical Differences in Sale Price Presentation Impact Purchase Intentions Guha, A. Biswas, A. Grewal, D. Bhowmick, S. Nordfalt, J. Winter AMA, Florida (2017)
  • 5E’s of Retailing: Today, Tomorrow and … Grewal, D. , University of Tennessee (2016)
  • : How Retailers Should Portray Their Prices Grewal, D. , University of Tennessee (2016)
  • Music in Retailing Ahlbom, C. Roggeveen, A. Grewal, D. Nordfalt, J. Nordic Retail and Wholesale Conference, Aarhus, Denmark (2016)
  • How Shall I Thank Thee? Giver-Recipient Discrepancies in Preferences for Public or Private Expressions of Gratitude Grewal, L. Steffel, M. Grewal, D. Society for Judgment and Decision Making Conference, Boston (2016)
  • Should I Copy Her? A Meta-Analytic Synthesis Of Mimicry Effects Hill, K. Andrzejewski, S. Grewal, D. Puccinelli, N. Association for Consumer Research, Berlin, Germany (2016)
  • How Shall I Thank Thee? Giver-Recipient Discrepancies in Preferences for Public or Private Expressions of Gratitude Grewal, L. Steffel, M. Grewal, D. Association for Consumer Research Conference, Berlin (2016)
  • Humanizing Products Through Typeface Design Schroll, R. Schnurr, B. Grewal, D. Association for Consumer Research Conference, Berlin (2016)
  • Should I Copy Her? A Meta-Analytic Synthesis of Mimicry Effects Andrzejewski, s. Hill, K. Grewal, D. Puccinelli, N. Association for Consumer Research Conference, Berlin (2016)
  • Two Roads to Affect Effects Puccinelli, N. Grewal, D. Motyka, S. Andrzejewski, S. Avnet, T. Pham, M. Association for Consumer Research Conference, Berlin (2016)
  • Which Side Is Right? Enhancing Customer Experience Through Visual Price Dominance Roggeveen, A. Puccinelli, N. Grewal, D. Suri, R. Association of Consumer Research Conference, Berlin (2016)
  • How Retailers Should Portray Their Prices and Products: Experimental Evidence. Grewal, D. , University of Pennsylvania Baker Center (2016)
  • Mobile 3.0: Mobile Marketing in the Retail Context Grewal, D. , University of Pennsylvania Baker Center (2016)
  • Using Neural Correlates for Enhancing Customer Experience Through Effective Visual Price Placement Roggeveen, A. Puccinelli, N. Grewal, D. Suri, R. Agrali, A. Ayaz, H. Izzetoglu, K. Onaral, B. Neuroergonomics Conference, Paris, France (2016)
  • Retailer Returns: The B2B Relationship Implications and Salesperson Responses to Retailer Returns Beitelspacher, L. Grewal, D. Rapp, A. Baker, T. Summer AMA Conference, Atlanta, GA (2016)
  • Which Side is Right? Visual Price Dominance under Low and High Engagement Roggeveen, A. Puccinelli, N. Grewal, D. Suri, R. Summer AMA Conference, Atlanta, Georgia (2016)
  • Retail Format and the Indian Customer Puccinelli, N. Grewal, D. Mukherjee, M. Cuthbertson, R. China-India Conference, London Business School (2016)
  • How Differences in Vertical Location of the Reference Price and Sale Price Influence Evaluations Guha, A. Grewal, D. Biswas, A. Bhowmick, S. Nordfalt, J. Academy of Marketing Science Conference, Orlando, FL (2016)
  • The “Dark Side” of Passionate Reviews: Reverse Alliesthesia and Impulsivity Aguirre, E. Motyka, S. Grewal, D. Mahr, D. Ruyter, K. Wetzels, M. Academy of Marketing Science Conference, Orlando, FL (2016)
  • What, How and When: Patterns of Message Virality in Social Media Brand Communications Villaroel, F. Mahr, D. Ruyter, K. Ludwig, S. Grewal, D. Wetzels, M. SERVSIG, Maastricht University (2016)
  • Pursuing Effective Scholarship: Strategies for Success Grewal, D. Sheth-AMA Doctoral Consortium, University of Notre Dame, Indiana (2016)
  • The Impact of Congruency of a Special Display with Its Surroundings Roggeveen, A. Nordfalt, J. Grewal, D. Goodstein, R. Academy of Marketing Science, Orlando, Florida (2016)
  • With or Without You: Playing Music in Grocery Stores Roggeveen, A. Ahlbom, C. Grewal, D. Nordfalt, J. Academy of Marketing Science, Orlando, Florida (2016)
  • Analyzing Language Patterns of Virality in Social Media Brand Communications Villarroel, F. Mahr, D. Ruyter, k. Ludwig, S. Grewal, D. Wetzels, M. Academy of Marketing Science Conference, Orlando, FL (2016)
  • Which Side is Right? Visual Price Dominance under Low and High Engagement Roggeveen, A. Puccinelli, N. Grewal, D. Suri, R. Consumer Insights Conference, Yale School of Management,, New Haven, Connecticut (2016)
  • Which Side is Right? Visual Price Dominance under Low and High Engagement Roggeveen, A. Puccinelli, N. Suri, R. Grewal, D. , . European Marketing Academy, Oslo, Norway (2016)
  • Which Side is Right? Visual Price Dominance under Low and High Engagement Roggeveen, A. Puccinelli, N. Grewal, D. Suri, R. University of Rhode Island, Kingston, Rhode Island (2016)
  • Product Placement: Does Congruity Matter? Roggeveen, A. Norfalt, J. Grewal, D. Goodstein, R. American Collegiate Retailing Association Conference, Secaucus, New Jersey (2016)
  • Which Side is Right? Visual Price Dominance under Low and High Engagement Roggeveen, A. Puccinelli, N. Grewal, D. Suri, R. Babson Faculty Research Chat, Babson Park, Massachusetts (2016)
  • Domo Arigato Mr. Roboto: How Technology Infusions Could Change the Service Customer Experience of the Future – A Research Vision van Doorn, J. Grewal, D. Hulland, J. Mende, M. Noble, S. Ostrom, A. Petersen, A. FSU Thought Leader Conference, Tallahassee, FL (2016)
  • Analyzing Language Patterns of Virality in Social Media Brand Communications Villarroel, F. Mahr, D. Ruyter, k. Ludwig, S. Grewal, D. Wetzels, M. Winter American Marketing Association Conference, Las Vagas, NV (2016)
  • Domo Arigato Mr. Roboto: How Technology Infusions Could Change the Service Customer Experience of the Future – A Research Vision van Doorn, J. Grewal, D. Hulland, J. Mende, M. Noble, S. Ostrom, A. Petersen, A. Winter American Marketing Association Conference, Las Vagas, NV (2016)
  • “The “Dark Side” of Passionate Reviews: Reverse Alliesthesia and Impulsivity Aguirre, E. Motyka, S. Grewal, D. Mahr, D. Ruyter, K. Wetzels, M. Winter American Marketing Association Conference, Las Vagas, NV (2016)
  • The Verticality Effect Grewal, D. Stockholm School of Economics, Center for Retailing, Stockholm School of Economics (2015)
  • Smiles Lead to More Smiles Unless they lead to Tears Grewal, D. Puccinelli, N. Harvard University Behavioral Lab, Harvard University (2015)
  • Effects of Disfluency Versus Fluency of Price Promotions on Product Preference and Choice Motyka, S. Suri, R. Grewal, D. Kohli, C. ACR North American Conference, New Orleans, LA (2015)
  • How to Make Everyone Happy: Moderators of Affect Induction Effectiveness Puccinelli, N. Grewal, D. Motyka, S. Andrzejewski, S. ACR North American Conference, New Orleans, LA (2015)
  • Smiles Lead to More Smiles Unless They Lead to Tears: A Meta-Analytic Integration of Affect Effects Puccinelli, N. Grewal, D. Motyka, S. Andrzejewski, S. Avnet, T. ACR North American Conference , New Orleans, LA (2015)
  • The impact of service recovery strategies on consumer responses: A conceptual model and meta-analysis Hill, K. Roggeveen, A. Grewal, D. Association for Consumer Research Conference, New Orleans, LA (2015)
  • Analytics, Experimentation, Insights and Observation Grewal, D. Summer AMA Conference, Chicago, IL (2015)
  • Product Placement: Does Congruity Matter Roggeveen, A. Grewal, D. Nordfalt, J. Goodstein, R. Summer AMA Conference, Chicago, IL (2015)
  • Patterns of Virality in Twitter: A Linguistics Approach Villarroel-Ordenes, F. De Ruyter, K. Ludwig, S. Grewal, D. Wetzels, M. Frontiers in Service Conference, San José, CA (2015)
  • How Should Online Retailers Portray their Products: The Role of Dynamic and Static Presentation Formats Grewal, D. Oxford University Marketing Camp, Oxford University (2015)
  • Field Studies: Understanding B2B and B2C Relationships Grewal, D. Sheth-AMA Doctoral Consortium, London Business School, London (2015)
  • Positive, Energetic Multisensory Stimuli: When Ads Can Hurt Your Brand Puccinelli, N. Wilcox, K. Grewal, D. Association for Consumer Research Asia-Pacific Conference, Hong Kong, China (2015)
  • Big Box Retail and the Nutritional Quality of our Grocery Shopping Ma , Y. Ailawadi, K. Grewal, D. INFORMS Marketing Science Conference, Baltimore, MD (2015)
  • Positive, Energetic Multisensory Stimuli: When Ads Can Hurt Your Brand Puccinelli, N. Wilcox, K. Grewal, D. Society for Consumer Psychology 2nd International Conference, Vienna, Austria (2015)
  • Designing Frontline-Scapes: A Research Agenda van Doorn, J. Grewal, D. Hulland, J. Mende, M. Noble, S. Ostrom, A. Peterson, A. Organizational Frontlines Research Symposium, Organizational Frontlines Research Symposium (2015)
  • Consumer Response to Store Mannequins with and Without Heads: The Role of Fashion Expertise and Visual Attention Berg, H. Lindstrom, A. Roggeveen, A. Grewal, D. Nordfalt, J. AMA/ACRA Second Triennial Conference, Coral Gables, FL (2015)
  • Online Customer Reviews Leads to Impulsive Behaviors Aguirre, E. Motyka, S. Grewal, D. Mahr, D. de Ruyter, K. Wetzels, M. AMA/ACRA Second Triennial Conference, Coral Gables, FL (2015)
  • Which Discounts do Customers Prefer: Efffects of Discount Types on Purchase Intention Gonzalez Hernandez, E. Esteva, E. Roggeveen, A. Grewal, D. AMA/ACRA Second Triennial Conference, Coral Gables, FL (2015)
  • The Home Food Environment and a Young Child's Weight Status Edmond, J. Gilbert-Diamond, D. Grewal, D. Ma, Y. Ailawadi, K. Experimental Biology, Boston, MA (2015)
  • For a Thumbs Up, Place the Smaller Number Down: How Differences in Vertical Location Affect Attribute Evaluations Guha, A. Bhowmicj, S. Biswas, A. Grewal, D. 2015 SCP Winter Conference, Phoenix, Arizona (2015)
  • Increasing Student Engagement using Technology Grewal, D. McGraw-Hill Symposium, Charleston (2015)
  • Mobile Advertising: A Framework and Research Agenda Grewal, D. Mobile Marketing Thought Leadership, Texas A&M University (2015)
  • Insights in Publishing Grewal, D. Publishing Workshop, Monterrey Tec, Guadalajara (2015)
  • Analytics, Experimentation, Insights and Observation Grewal, D. Nordfält, J. Roggeveen, A. Stockholm School of Economics, Stockholm, Sweden (2014)
  • Shaping the Retail Space: Special displays as a tool for promotion and navigation Nordfält, J. Grewal, D. Roggeveen, A. The 4th Nordic Retail and Wholesale Conference, Stockholm, Sweden (2014)
  • The Numeric Verticality Effect: When Vertical Differences in Number Location affect Preferences and Choices Grewal, D. University of Pittsburgh, Pittsburgh, PA (2014)
  • Clarifying Convergent Validity Issues in Prevention Focus Scales: The Relation of Constraint to Prevention Focus Motyka, S. Knight, R. Grewal, D. Cunningham, J. Association for Consumer Research North American Conference 2014, Baltimore, MD (2014)
  • A Meta-Analysis of Affect Induction Techniques: How do Induction Characteristics, Context, and Measurement Factors Influence the Strength of Affect Induced? Motyka, S. Puccinelli, N. Grewal, D. Andrzejewski, S. Association for Consumer Research Latin American Conference, Guadalajara, Mexico (2014)
  • Marketing Experiments: Pre-conference workshop Grewal, D. Association for Consumer Research Latin American Conference, Guadalajara, Mexico (2014)
  • In-store Experiments Nordfält, J. Grewal, D. Roggeveen, A. Hill, K. 2014 Shopper Marketing & Pricing Conference, Stockholm, Sweden (2014)
  • How Consumers Respond to Advertisements: The Impact of Position Coulter, K. Roggeveen, A. Grewal, D. University of Surrey, Guildford, England (2014)
  • How Hand Position Impacts Cognitive Processing – Implications for Advertising Messages across Media Coulter, K. Roggeveen, A. Grewal, D. Innovations in Retailing and Marketing Colloquium, Wellesley, MA (2014)
  • Conducting Research with Field Studies: In-store Experiments Nordfält, J. Grewal, D. Roggeveen, A. Hill, K. Retailing Research & Research Methodology, Wellesley, MA (2014)
  • The Impact of the Head of a Mannequin on How Consumers Respond to the Clothes Displayed on the Mannequin Nordfält, J. Grewal, D. Roggeveen, A. Berg, H. Lindstrom, A. Retailing Research & Research Methodology, Babson Park, MA (2014)
  • Conducting Research with Field Studies: In-store Experiments Grewal, D. Retailing Research & Research Methodology Workshop, Wellesley, MA (2014)
  • Consumer Response to Variations in Store Mannequins Nordfält, J. Grewal, D. Roggeveen, A. Berg, H. Lindström, A. 2014 Winter Marketing Educators Conference, Orlando, FL (2014)
  • Internationalization of Small and Medium-Sized Firms: Does Network Involvement Matter Cross-Nationally? Mikhailitchenko, A. Iyer, G. Grewal, D. Javalgi, R. 2014 Winter Marketing Educators Conference, Orlando, FL (2014)
  • Marketing Experimentations Workshop Grewal, D. Monterrey Institute of Technology , Guadalajara, Mexico (2014)
  • Marketing Experiments Grewal, D. Roggeveen, A. Research Seminar, Guadalajara, Mexico (2014)
  • How Hand Position Impacts Cognitive Processing: Implications for Mobile Marketing Messages Coulter, K. Roggeveen, A. Grewal, D. Association for Consumer Research North American Conference, Chicago, IL (2013)
  • Should Sale Price be Presented Above or Below the Original Price? Biswas, A. Bhowmick, S. Guha, A. Grewal, D. 2013 AMA Summer Marketing Educators’ Conference, Boston, MA (2013)
  • The Reversed Effect of Customer Feedback: How Providing Feedback Enhances Customer Motivations to Learn Aguirre, E. Pelser, J. Mahr, D. de Ruyter, K. Grewal, D. 2013 AMA Summer Marketing Educators’ Conference, Boston, MA (2013)
  • Consumer Responses To Variations In Store Mannequins Is Regulated By Level Of Consumer Knowledge Nordfält, J. Roggeveen, A. Grewal, D. Lindström, A. Berg, H. Pricing and Retailing Conference, Wellesley, MA (2013)
  • Evaluation of Sale Prices: Role of the Subtraction Principle vs. the Division Principle Bhowmick, S. Grewal, D. Biswas, A. Guha, A. Pricing and Retailing Conference, Wellesley, MA (2013)
  • Online Customer Reviews Leads to Impulsive Buying Behavior Aguirre, E. Motyka, S. Grewal, D. Mahr, D. de Ruyter, K. Wetzels, M. Pricing and Retailing Conference, Babson Park, MA (2013)
  • Managing Control Expectations in Business-to-Business Relationships Mullins, R. Rapp, A. Beitelspacher, L. Grewal, D. 16th Biennial World Marketing Congress, Academy of Marketing Science, Melbourne, Australia (2013)
  • A Meta-Analysis of Mimicry Outcomes in Consumer Research Settings Andrzejewski, S. Grewal, D. Hill, K. 2013 European Conference of the Association for Consumer Research, Barcelona, Spain (2013)
  • A meta-analysis of mimicry outcomes in consumer research settings Andrzejewski, S. Grewal, D. Hill, K. European Association for Consumer Research Conference, Barcelona, Spain (2013)
  • Boosting or Attenuating? The Llinguistic Features of Sentiment Strength in User Generated Content Villarroel, F. de Ruyter, K. Wetzels, M. Grewal, D. Ludwig, S. European Marketing Academy 42nd Annual Conference, Istanbul, Turkey (2013)
  • Pricing for Sales Leads Pelser, J. de Ruyter, K. Wetzels, M. Grewal, D. Cox, D. European Marketing Science Conference, Istanbul, Turkey (2013)
  • Three Projects: Name-Letter Effects in Pricing, The Effect of Typeface in Ads, and Turning that Smile Upside Down Grewal, D. Maastricht University, Maastricht, Netherlands (2013)
  • 5E‟s of Retailing: Today, Tomorrow and ... Grewal, D. Stockholm School of Economics, Stockholm, Sweden (2013)
  • Contingent Effects of Semantic Price Cues Roggeveen, A. Grewal, D. Lindsey-Mullikin, J. AMA Marketing & Public Policy Conference, Washington DC (2013)
  • Building a Successful Academic Career: Perspectives of An Author, Reviewer and Editor Grewal, D. Monterrey Institute of Technology and Higher Education, Guadalajara, Mexico (2013)
  • Engaging Students Today Grewal, D. McGraw-Hill Symposium, Chicago, IL (2013)
  • The Effectiveness of Digital Signs: The Impact of Store Type Roggeveen, A. Nordflat, J. Grewal, D. AMA Winter Conference, Las Vegas, NV (2013)
  • Typeface and Recall of Product and Price Information Motyka, S. Suri, R. Grewal, D. Kohli , C. AMA Winter Conference, Las Vegas, NV (2013)
  • When Covert Becomes Overt: The Effects of Personalization & Information Collection on Consumer Behavior Aguirre, E. Mahr, D. de Ruyter, K. Grewal, D. Wetzel, M. AMA Winter Conference, Las Vegas, NV (2013)
  • A Meta-Analysis of Affect Induction Techniques: How Do Induction Characteristics, Context, and Measurement Factors Influence the Strength of Affect Induced? Motyka, S. Puccinelli, N. Grewal, D. Andrzejewski, S. SCP Winter Conference, San Antonio, TX (2013)
  • Does the Display Location of Sale Price Matter? Grewal, D. Guha, A. Biswas, A. Bhowmick, S. , Maastricht University (2012)
  • Retailing Insights: Bricks and Clicks Grewal, D. Workshop on E-retailing: Champion Strategies on the Retail Landscape , University Oberta de Catalunya, Spain (2012)
  • Affect and Consumer Behavior: A Meta-Analytic Review Grewal, D. Puccinelli, N. Motyka, S. Andrzejewski, S. ACR North American Conference, Vancouver, BC (2012)
  • Corporate Communications in Uncertain Times: Messages of Hope or Pride? Grewal, D. Roggeveen, A. Mukhopadhyay, A. ACR North American Conference, Vancouver, BC (2012)
  • Point of Purchase and Beyond Grewal, D. NYU Stern Conference, (2012)
  • Pricing Insights from Practice and Research Grewal, D. Pricing Conference, Wayne St. University (2012)
  • Does Typeface uses in Product Descriptions Influence Price Perceptions Grewal, D. Suri, R. Kohli, C. Motyka, S. Summer AMA conference, Chicago, IL (2012)
  • Effects of Perceived Opportunism and Managerial Orientation on Performance Grewal, D. Kim, N. Iyer, G. Dant, R. Summer AMA conference, Chicago, IL (2012)
  • When Semantic Cues Affect Quality Perceptions Grewal, D. Roggeveen, A. Lindsey-Mullikin, J. Summer AMA conference, Chicago, IL (2012)
  • Strategies for Success Grewal, D. AMA Doctoral Consortium , Seattle Washington (2012)
  • Are Men Seduced by Red? Grewal, D. Puccinelli, N. Chandrashekaran, R. Suri, R. EMAC, Lisbon (2012)
  • The Impact of Vulnerability during Covert Personalization Grewal, D. Aguirre, M. Mahr, D. de Ruyter, K. Wetzels, M. EMAC, Lisbon (2012)
  • The Value of Knowing What Customers Really Want: Employee Ability to Read Affect as an Environmental Que Grewal, D. Puccinelli, N. Andrzejewski, S. Markos, E. Noga, T. Motyka, S. La Londe International Service Management , La Londe les Maures (2012)
  • Effects of Satisfaction and Complaint Handling on Loyalty Grewal, D. Iyer, G. Rothenbarger, S. AMA/ACRA Conference, Seattle Washington (2012)
  • Retailing Insights from Research and Practice Grewal, D. AMA/ACRA Conference, Seattle Washington (2012)
  • The Impact of Digital Displays on Consumer Behavior Roggeveen, A. Nordflat, J. Grewal, D. AMA/ACRA Retailing Conference, Seattle, WA (2012)
  • Shifting Preference Through Vividness of the Presentation Form Roggeveen, A. Townsend, C. Grewal, D. Kirshnan, R. Babson College Research Chat, Wellesley, MA (2012)
  • Social Media: Enhancing Your Marketing Endeavors Grewal, D. Using Social Media to redefine the Customer Value Proposition Conference, Wellesley, MA (2012)
  • A Multi-Level Perspective of Desired and Perceived Control in Sales Interactions Grewal, D. Beitelspacher, L. Rapp, A. Andzulis, J. AMA Winter Conference, St. Petersburg, FL (2012)
  • Does the Display Location of Sale Price Matter? Grewal, D. Biswas, A. Guha, A. Bhowmick, S. AMA Winter Conference, St. Petersburg, FL (2012)
  • Effects of Satisfaction and Complaint Handling on Loyalty Grewal, D. Iyer, G. Rothenbarger, S. AMA Winter Conference, St. Petersburg, FL (2012)
  • The Effects of Location of Price on Consumers Grewal, D. Suri, R. Roggeveen, A. Puccinelli, N. AMA Winter Conference, St. Petersburg, FL (2012)
  • The Meta-Analytic Technique: Resolving Disputes and Answering Unique Questions Grewal, D. Puccinelli, N. Motyka, S. AMA Winter Conference, St. Petersburg, FL (2012)
  • The Impact of Presentation Format on Preference Roggeveen, A. Townsend, C. Grewal, D. Kirshnan, R. Indian Institute of Management International Conference in Marketing, Noida, India (2012)
  • Lessons from Innovation Retailers Grewal, D. International Conference in Marketing, Noida, India (2012)
  • Visual information in consumer choice: the impact of visual presentation form on experiential and search attribute choice Grewal, D. 5th Great Lakes NASMEI Marketing Conference, Chennai, India (2011)
  • The Impact of Presentation Format on Preference Roggeveen, A. Townsend, C. Grewal, D. Kirshnan, R. North American Society for Marketing Education in India Fifth Great Lakes- NASMEI Marketing Conference, Manamai, India (2011)
  • Social Media: Across the Channel Effects Grewal, D. Rapp, A. Beitelspacher, L. Hansen, J. , Maastricht University (2011)
  • The Impact of Swoosh in Making Online Product Exposures more Experiential Grewal, D. Townsend, C. Roggeveen, A. Kirshnan, R. , Maastricht University (2011)
  • When are Semantic Price Cues Effective in Influencing Perceptions of Quality? Grewal, D. Mullikin, J. Roggeveen, A. 2011 Academy of Marketing Science Conference, Coral Gables, FL (2011)
  • When to Present Price Information: Before and After Experiencing a Product? Grewal, D. Wilcox, K. Roggeveen, A. 2011 Academy of Marketing Science Conference, Coral Gables, FL (2011)
  • Customer-driven Marketing & Social Media Methods & Opportunities in Retail Grewal, D. Shafer, L. Delk, M. International Institute of Analytics: RARC Symposium, Boston, MA (2011)
  • Publishing and Reviewing: Building a Successful Academic Career Grewal, D. Society for Marketing Advances Doctoral Consortium, Memphis, TN (2011)
  • Effects of Legibility of Text in Product Descriptions on Price Perceptions Grewal, D. Suri, R. Kohli, C. Feng, S. Association for Consumer Research, St. Louis, MO (2011)
  • Shifting Preference Through Vividness of the Presentation Form Roggeveen, A. Townsend, C. Grewal, D. Kirshnan, R. Babson Marketing Division Research Chat, Babson College, Babson Park, MA (2011)
  • Retail Format, Consumer Orientation and Pricing: a Study of the Indian Market Grewal, D. Puccinelli, N. Cuthbertson, R. Kar, M. Asia Pacific Retailing Conference, Kuala Lumpur, Malaysia (2011)
  • Regret from Post-Purchase Discovery of Lower Prices: Do Price Refunds Help? Grewal, D. Dutta, S. Biswas, A. Summer American Marketing Association Conference, San Francisco, CA (2011)
  • The Impact of Swoosh in Making Online Product Exposures more Experiential Grewal, D. Townsend, C. Roggeveen, A. Kirshnan, R. Summer American Marketing Association Conference, San Francisco, CA (2011)
  • Impacts of Price Transparency on Price Fairness and Behavioral Intentions Grewal, D. Iyer, G. Rothenberger, S. World Marketing Congress, Academy of Marketing Science, Rheims, France (2011)
  • How Consumers' health Concerns Change Food Purchases: The Impact of Diabetes Diagnosis Grewal, D. Ailawadi, K. Ma, Y. , Maastricht University (2011)
  • How the Order of Information About an Experiential Product Impacts Affective Evaluation Grewal, D. Wilcox, K. Roggeveen, A. La Londe Conference for Marketign Communications and Consumer Behavior, La Londe, France (2011)
  • How Cue Congruity Affects Consumer Perceptions Grewal, D. Roggeveen, A. Goodstein, R. Seminar Series , Maastricht University (2011)
  • Teaching Marketing Foundations Grewal, D. Levy, M. McGraw-Hill Symposium, San Francisco, CA (2011)
  • The Impact of Gasoline Prices on Grocery Shopping Behavior and Promotion Grewal, D. Promotion Optimization Institute Conference, Chicago, IL (2011)
  • How the Order of Information About an Experiential Product Impacts its Evaluation Grewal, D. Wilcox, K. Roggeveen, A. Society for Consumer Psychology Conference, Atlanta, GA (2011)
  • Understanding Retail Managers' Role in the Sales of Products and Services Grewal, D. Arnold, T. Palmatier, R. Sharma, A. Winter AMA Conference, Austin, TX (2011)
  • Engaging Students: Interactivity and Analytics Grewal, D. Summer AMA, Boston, MA (2010)
  • How Far Will You Travel to Save Money? The Moderating Effects of Product Availability Uncertainty Grewal, D. Kopalle, P. Marmorstein, H. Roggeveen, A. Summer AMA, Boston, MA (2010)
  • Antecedents and Consequences of Retail Strategy: Insights form Recent Reatil Research Grewal, D. Gauri, D. Winter AMA, New Orleans, LA (2010)
  • Service Recovery Strategies Grewal, D. Roggeveen, A. Tsiros, M. WInter AMA, New Orleans, LA (2010)
  • A Multi-Domain Marketing Perspective Grewal, D. , Maastricht University (2010)
  • Building a Successful Academic Career: Publishing Insights Grewal, D. Society for Marketing Advances Doctoral Consortium, Atlanta, GA (2010)
  • How the Order of Information About an Experiential Product Impacts its Evaluation Grewal, D. Wilcox, K. Roggeveen, A. ACR, Jacksonville (2010)
  • Optimizing Multi-category Catalog Mailing Grewal, D. George, M. Kumar, V. DMEF Research Summit, (2010)
  • Effects of Satisfaction and Complaint Handling on Loyalty: A Cross-national Analysis Grewal, D. Iyer, G. Rothenberger, S. ICRM, England (2010)
  • The Impact of Price Information Before and After Experiencing a Product Roggeveen, A. Wilcox, K. Grewal, D. Pricing Conference, Boston, MA (2010)
  • Effects of Satisfaction and Complaint Handling on Loyalty Grewal, D. Iyer, G. Rothenberger, S. AMS, Lille (2010)
  • An Empirical Investigation of the Impact of Increasing Gasoline Prices on Consumers Shopping Behavior Grewal, D. Gauri, D. Ma, Y. Ailawadi, K. INFORMS Marketing Science, Univeristy of Cologne, germany (2010)
  • Insights from Retailing Pricing Research Grewal, D. Sheth AMA Doctoral Consortium, Texas Christian University (2010)
  • Entrepreneurial Orientation and Knowledge Resources Grewal, D. Iyer, G. Javalgi, R. Radulovich, L. Academy of Marketing Science, Portland, Oregon (2010)
  • Lessons Learned Grewal, D. Academy of Marketing Science, Portland, Oregon (2010)
  • How the Order of Sampled Experiential Goods Affects Choice Roggeveen, A. Biswas, D. Grewal, D. Babson College Research Chat, Babson College, Babson Park, MA (2010)
  • Innovation in Pricing and Promotion Strategies Grewal, D. Ailawadi, K. Gauri, D. Hall, K. Kopalle, P. Robertson, J. Thought Leader Conference, Texas A & M (2010)
  • Emerging Issues in Retailing: 2001-2007 Levy, M. Grewal, D. Winter AMA Conference, Tampa, FL (2009)
  • Retail Marketing: Unwrapping Success in Today's Changing Marketplace Levy, M. Grewal, D. Schlesinger, L. Babson College, (2009)
  • Engage Your Principles of Marketing Students in New and Fresh Ways in a Changing Learning Environment Levy, M. Grewal, D. University of New Hampshire , (2009)
  • Engage Your Principles of Marketing Students in New and Fresh Ways in a Changing Learning Environment Levy, M. Grewal, D. University of Miami, (2009)
  • Engage Your Principles of Marketing Students in New and Fresh Ways in a Changing Learning Environment Levy, M. Grewal, D. (), University of New Haven, New Haven, CT (2007)
  • Engage Your Principles of Marketing Students in New and Fresh Ways in a Changing Learning Environment Levy, M. Grewal, D. (), Bentley College, Waltham, MA (2007)
  • Engage Your Principles of Marketing Students in New and Fresh Ways in a Changing Learning Environment Levy, M. Grewal, D. (), Bryant College, Smithfield, RI (2007)
  • Interactivity in Marketing Foundation Classes Levy, M. Grewal, D. 2007 Marketing Educators’ Association Conference, San Antonio, Texas (2007)
  • Engage Your Principles of Marketing Students in New and Fresh Ways Levy, M. Grewal, D. 2007 Web-Ex Presentations, () (2007)
  • The Changing Learning Environment: Who are Today’s Students? Levy, M. Grewal, D. NY McGraw-Hill Conference, 2007, New York (2007)
  • Journal of Retailing: The Review Process Levy, M. Grewal, D. American Marketing Association Summer Educators’ Conference, Chicago, IL (2006)
  • Journal of Retailing: Research Avenues Levy, M. Grewal, D. Ohio State University Seminar, Ohio State University, Columbus, OH (2004)
  • Journal of Retailing: The Process and A Research Agenda Levy, M. Grewal, D. American Marketing Association Summer Educators’ Conference, Boston, MA (2004)
  • Journal of Retailing: Research Avenues Levy, M. Grewal, D. University of Mississippi, Oxford, MS (2004)
  • Strategies for Success in Retailing: Some Thoughts and an Opening Dialogue Levy, M. Grewal, D. University of Arkansas Retailing Conference, University of Arkansas (2004)
  • New and Improved: Merchandise Management Levy, M. Grewal, D. Kopalle, P. American Collegiate Retailing Association (ACRA) Conference, Montreal, Quebec, Canada (2003)
  • Insights into Publishing: Perspectives of An Author, Reviewer and Editor Levy, M. Grewal, D. Doctoral Seminar in Research, Boston, MA (2003)
  • Insights into Publishing: Perspectives of An Author, Reviewer and Editor Levy, M. Grewal, D. St Gallen University Doctoral Seminar in Research, Saint Gallen, Switzerland (2003)
  • Insights into Publishing: Perspectives of An Author, Reviewer and Editor Levy, M. Grewal, D. Society for Marketing Advances Doctoral Consortium, New Orleans, LA (2003)
  • Insights into Publishing: Perspectives of An Author, Reviewer and Editor Levy, M. Grewal, D. Robert Mittelstaedt Doctoral Symposium, Lincoln, NE (2003)
  • The Journal of Retailing Levy, M. Grewal, D. Temple University Marketing Research Forum, Philadelphia, PA (2003)
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