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Bradley George

  • Associate Professor
Academic Division: Entrepreneurship
781-239-5022
Dr. George is recognized expert in entrepreneurship and entrepreneurship education with particular interest and expertise in early venture analysis, environmental entrepreneurship, sustainability and curriculum development. He serves as the faculty advisor for the Butler Launch Pad and is the former faculty advisor for the Babson Collaborative. In addition to his role at Babson, Dr. George has been a visiting professor at Koc University in Istanbul since 2012, teaching in their executive MBA program and has served as an advisor to Parallel 18 in Puerto Rico.

Professor George's research focuses primarily on the areas of strategic decision making processes, sustainability and research methodology. His research has appeared in the Journal of Management Studies, Entrepreneurship Theory & Practice, Journal of Business Research, Frontiers in Entrepreneurship Research, and Venture Capital: An International Journal of Finance. He was awarded the Stevens Institute of Technology Wesley J. Howe Award for the best paper on the topic of Corporate Entrepreneurship at the Babson College Entrepreneurship Research Conference in 2008. He has authored several published cases and his work also appears in the numerous books and textbooks.

Professor George teaches both undergraduate and graduate courses in entrepreneurship, social entrepreneurship, sustainability, and environmental and sustainable entrepreneurship. He has designed/developed six courses at the graduate and undergraduate level in both in-person and online platforms. He is the co-director of the undergraduate Babson Build programs as well as the Cultivate Small Business program which has grown into a multi-state program focused on helping small food businesses grow their business.

Professor George's has a Ph.D. in Strategic Management and Entrepreneurship from Indiana University, an MBA from the University of Northern Iowa, and a B.S and M.Eng. in Mechanical Engineering from University of Louisville. Prior to joining Babson College, Professor George spent 15 years in the diesel engine industry where he was involved with the creation and launch of new business units and product lines. During this time he worked in a variety of positions in training, technical sales and service support, design, manufacturing, marketing, strategic planning and business process reengineering. Most of his career was focused on international markets, working in over 30 countries during this time.

In addition to his corporate experience, Professor George advises a number of start-up businesses ranging from small family businesses and social ventures to VC-backed firms around the world. He and his wife are the founders and owners of Attitudes Dance & Fitness and he previously served on the Board of Directors of the Waterloo-Cedar Falls Symphony Orchestra.

Academic Degrees

  • Ph D, Kelley School of Business, Indiana University
  • MS, Kelley School of Business - Indiana University
  • MBA, University of Northern Iowa
  • MEng, University of Louisville
  • BS, University of Louisville

Academic Interest / Expertise

Corporate Entrepreneurship; Clean Technology; Environmental Entrepreneurship; New Venture Creation; Sustainable Entrepreneurship; Sustainability

Awards & Honors

  • 2010 — Stevens Institute of Technology Wesley J. Howe Award, Stevens Institute of Technology
  • 2008 — Beta Gamma Sigma Honor Society, Beta Gamma Sigma
  • 2007 — John A. Hornaday Term Chair in Entrepreneurship, Babson College
  • 2006 — Outstanding Reviewer Award, BPS Division, Academy of Management
  • 2006 — Nominated as Outstanding Associate Instructor, Kelley School of Business - Indiana University
  • 2005 — Outstanding Reviewer Award, BPS Division, Academy of Management
  • 2003 — Chancellor's Fellowship, Kelley School of Business - Indiana University
  • 1988 — Alumni Award, Speed Scientific School - University of Louisville
  • 1988 — Winner - KSPE Leadership Competition, Kentucky Society of Professional Engineers
  • 1986 — ASME/Pi Tau Sigma Award, ASME/Pi Tau Sigma
  • 1986 — Metro Conference Medallion, University of Louisville
  • 1985 — Tau Beta Pi Honor Society, Tau Beta Pi
  • 1985 — Honorable Mention Academic All-American, University of Louisville

Courses

  • Degree Courses 2025

    • EPS 3501 ENTREPRENEURSHIP AND OPPORTUNITY
    • MBA 7602 SPECIAL TOPICS: SOCIAL INNOVATION

  • Degree Courses 2024

    • EPS 3501 ENTREPRENEURSHIP AND NEW VENTURES
    • MBA 7602 SPECIAL TOPICS: SOCIAL INNOVATION

  • Degree Courses 2023

    • EPS 3501 ENTREPRENEURSHIP AND NEW VENTURES
    • MBA 7602 SPECIAL TOPICS: SOCIAL INNOVATION

Publications

Journal Articles

  • Pierce, J., Arthaud-Day, M., George, B.A. (2024). More than Meets the Eye: Counterintuitive Principles of Leadership. Business Horizons.
  • Allen, M.R., George, B.A., Davis, J. (2018). A Model for the Role of Trust in Firm Level Performance: The Case of Family Businesses. Journal of Business Research. Vol: 84, Page: 34-45.
  • George, B.A., Erikson, T., Parhankangas, A. (2016). Preventing Dysfunctional Conflict: Examining the Relationship between Different Types of Managerial Conflict in VC Backed Firm. Venture Capital: An International Journal of Entrepreneurial Finance. Vol: 18, Issue: 4, Page: 279-296. Routledge.
  • Shulman, J.M., George, B.A. (2012). Growing Jobs and Getting Returns: Impact Investing Through Entrepreneurs. Journal of Global Business Management. Vol: 8, Issue: 1, Page: 123-132. Kai Wang and P.Y. Gloria Wang. link
  • George, B.A. (2011). Entrepreneurial Orientation: A Theoretical and Empirical Examination of the Consequences of Differing Construct Representation. Journal of Management Studies. Vol: 48, Issue: 6, Page: 1291-1313.
  • George, B.A., Marino, L. (2011). The Epistemology of Entrepreneuria; Orientation: Conceptual Formation, Modeling, and Operationalization. Entrepreneurship Theory and Practice. Vol: 35, Issue: 5, Page: 989-1026.
  • Zacharakis, A.L., Erikson, T., George, B.A. (2010). Conflict Between the VC and Entrepreneur: The Entrepreneur's Pespective. Venture Capital: An International Journal of Entrepreneurial Finance. Vol: 12, Issue: 2, Page: 109-126.

Books

  • George, B.A. (2024). New Venture Creation: Starting the Right Business For You: New Venture Creation: Starting the Right Business For You. Stukent.

Cases and Teaching Notes

  • George, B.A. (2014). Zumba Fitness. Page: 12. Babson College.
  • George, B.A. (2014). Zumba Fitness - Teaching Note. Page: 7. Babson College.
  • Romani, G., Rojas, C., George, B.A. (2011). Roberto Cifuentes: creacion de oportunidades en la mineria: Academia, Revista latinoamericana de administracion.
  • George, B.A. (2010). AMARU- Native Spirit from Araucanian Llamas: European Case Clearing House.
  • George, B.A. (2010). Fesanco. European Case Clearing House.
  • George, B.A. (2010). Roberto Cifuentes. European Case Clearing House.

Book Chapters

  • George, B.A. (2021). Exercises to practice experimentation: Managing Growth - The Babson Airplane Company: Teaching Entrepreneurship: A Practice-Based Approach, Vol 2. Vol: 2, Page: 28-34. Edward Elgar.
  • George, B.A. (2021). Exercises to Practice Reflection: Babson Activity Analysis: Teaching Entrepreneurship: A Practice-Based Approach, Vol. 2. Vol: 2, Page: 338-347. Edward Elgar Pub.
  • George, B.A. (2015). Using Transformative Learning Theory to Develop a Course in Sustainable Entrepreneurship: Evolving Entrepreneurial Education: Innovation in the Babson Classroom. Page: 283-300. Emerald Group Publishing Limited.
  • George, B.A. (2014). Exercises to practice play: Airplane contest: Teaching Entrepreneurship: A Practice-Based Approach. Page: 131-135. Edward Elgar Pub.
  • George, B.A. (2014). Exercises to practice play: Marshmallow tower: Teaching Entrepreneurship: A Practice-Based Approach. Page: 125-130. Edward Elgar Pub.
  • George, B.A. (2014). Exercises to practice reflection: Opportunity walk: Teaching Entrepreneurship: A Practice-Based Approach. Page: 290-294. Edward Elgar Pub.
  • George, B.A. (2014). Exercises to practice reflection: Passion cube: Teaching Entrepreneurship: A Practice-Based Approach. Page: 285-289. Edward Elgar Pub.
  • George, B.A., Brush, C.S. (2014). Social Entrepreneurship: Entrepreneurship. Issue: 3rd. Wiley.
  • Erikson, T., George, B.A. (2010). Managerial Decision Making Disagreements and Performance in Venture Capital-Backed Firms: The Life Cycle of New Ventures: A Cross Nation Investigation. Page: 127-141. Edward Elgar.

Conference Proceedings

  • George, B.A., Erikson, T., Parhankangas, A. (2013). Preventing Dysfunctional Conflict: Examining the Relationship between Different Types of Managerial Conflict in VC Backed Firm: Frontiers of Entrepreneurship Research. Babson College.
  • Green, K., George, B.A. (2011). Corporate Entrepreneurship and Value Creation for Stockholders: Frontiers of Entrepreneurship Research.
  • George, B.A., Nix, K. (2009). Is IPO the Death of Innovation?: Frontiers of Entrepreneurship Research. Page: 405-420.

Articles - Circular or newsletter (e.g., Babson Insight)

  • George, B.A. (2013). Zumba: Four Steps for Leading Innovation and Growth: Babson Insight. Babson College.

Presentations

  • How 2 Validate a Business Idea George, B. How 2 Tuesday, Babson College (2022)
  • How 2 Validate a Business Idea George, B. How 2 Tuesday, Babson College (2020)
  • Market Sizing & Alternative Business Models George, B. Parallel 18, San Juan, Puerto Rico (2019)
  • Rethinking entrepreneurship on a changing planet George, B. Speaker's Series, San Juan, Puerto Rico (2019)
  • Separating the Wheat form the Chaff: A Configurational Analysis of Entrepreneurs' Pitches to Angel Investors Balachandra, L. George, B. Babson College Entrepreneurship Research Conference, Waterford, Ireland (2018)
  • Determining the Feasibility of an Entrepreneurial Idea George, B. Parallel 18, Puerto Rico (2018)
  • How to Validate an Idea George, B. Butler Venture Accelerator, Babson College (2018)
  • Using Virtual Reality to Improve Observation and Idea Generation in Entry Level Entrepreneurship Course George, B. USASBE, Hollywood, CA (2018)
  • The Rise of the Benefit Corporation and its Impact on our Theories and Measurement of Performance George, B. Sustainability, Ethics, and Entrepreneurship (SEE) Conference, San Juan, PR (2017)
  • Integrating Law, Sustainability and the Environment in the Business Curriculum George, B. 90th Annual Meeting of the Academy of Legal Studies in Business, Philadelphia (2015)
  • Business Model Innovation for Social Entrepreneurs George, B. Social Enterprise Summit, Dublin, Ireland (2014)
  • Preventing Dysfunctional Conflict: Examining the Relationship Between Different Types of Managerial Conflict in VC Backed Firms George, B. Erikson, T. Parhankangas, A. Babson College Entrepreneurship Research Conference, Lyon, France (2013)
  • Growing Jobs and Getting Returns: Impact Investing through Entrepreneurs George, B. 2013 Global Business & International Management Winter Conference, Orlando, FL (2012)
  • Growing Jobs and getting Returns: Impact Investing through Entrepreneurs Shulman, J. George, B. Global Business & International Management Winter Conference, Orlando, FL (2012)
  • Measuring Strategic Decision Comprehensiveness: A Scale Development and Validation Study George, B. Academy of Management Annual Meeting, San Antonio, TX (2011)
  • Corporate Entrepreneurship and Value Creation for Stockholders George, B. Babson College Entrepreneurship Research Conference, Syracuse, NY (2011)
  • Is IPO the Death of Innovation? George, B. Nix, K. Babson College Entrepreneurship Research Conference, Babson Park, MA (2009)
  • Managerial Decision Making Disagreements and Performance in Venture Capital-Backed Firms Erikson, T. George, B. Babson College Entrepreneurship Research Conference, Babson Park, MA (2009)
  • The Influence of Board Characteristics on Corporate Innovation Strategies George, B. Academy of Management Annual Meeting, Atlanta, GA (2006)
  • Entrepreneurial Orientation: A Theoretical and Empirical Examination of the Consequences of Differing Construct Representations. George, B. Babson College Entrepreneurship Research Conference, Bloomington, IN (2006)
  • Waterloo/Cedar Falls Symphony Orchestra George, B. Chao, P. 20th World Association for Case Method Research & Case Method Application , Bordeaux, France (2003)
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