Jean-Pierre Jeannet

Professor Jean-Pierre Jeannet is a native of Switzerland where he completed his basic education.  Prior to pursuing graduate studies in the United States, he worked in banking in Switzerland and in New York. He holds both Swiss and US nationalities. Since retiring from Babson in 2013, he resides in Switzerland and Austria.

Professor Jeannet earned his MBA and Ph.D. in Business Administration at the University of Massachusetts at Amherst.  As Professor of Marketing and International Business at Babson College, he served on the Babson faculty from 1974 to 2013. During his tenure, he held the Walter H. Carpenter Chair (1990 – 1995) and in 1995 was appointed the F.W. Olin Distinguished Professor in Global Business, assuming the roles of Director of the William F. Glavin Center for Global Management (until 2006) and Director of the Europe Institute (2002 – 2009). Awarded the Carpenter Prize in 2010, Babson appointed him Professor Emeritus in 2013.

Beginning in 1981, he held several visiting appointments at IMD in Lausanne, Switzerland, where he returned regularly to teach and research. From 1993 until 2010, he held a dual appointment with Babson. Upon his retirement from IMD in 2010, he was promoted to the rank of IMD Professor Emeritus. He was Visiting Lecturer at Keio Graduate School of Business in Tokyo, Japan (1980) and from 2013 - 2016 held a Qiushi Chair at Zhejiang University School of Management in Hangzhou, China. 

At Babson, Professor Jeannet taught primarily Global Marketing Strategy and Global Strategic Management. He actively participated in the development of various international components of its MBA curriculum, such as the International Internship IMIP Program, various offshore programs, and the Global Entrepreneurship Program (GEP). He is Honorary Member of Babson’s Global Advisory Board.

Professor Jeannet’s research focused on international and global marketing, global strategies, global thinking, strategic thinking, market orientation, and competitive marketing strategies.  He has published numerous teaching cases and is author and co-author of several books, including Global Marketing Strategies (6th ed., 2004), Managing with a Global Mindset (2000), Global Key Account Management (2003), From Coal to Biotech (Transformation of DSM With Business School Support) (2015), Leading a Surgical Revolution (AO Foundation: Social Entrepreneurship in the Treatment of Bone Trauma) (2019), as well as Masterpieces of Swiss Entrepreneurship (2021).

He has been very active in Babson’s and IMD’s executive programs, as well as for many international firms, including companies such as Sulzer, DSM, Novartis, Nokia, ICI, Bayer, Deloitte, Siemens, and Serono. He served on corporate and advisory boards, the Golden Rice Humanitarian Board (since 2014), and continues advising pioneering companies active in the medical sector.