Babson Leadership Program for Black Women Creating ‘A Great Sisterhood’
Dr. Shakenna Williams and the Frank & Eileen Center for Women Entrepreneurial Leaders are profiled
Market Validation
The demand for, and value of, a Babson education has never been greater. The market continues to validate Babson and recognizes that something special is happening here, as evidenced by our record-breaking applications and unprecedented philanthropic support that helps us invest in our future.
Our impressive student body continues to raise the bar in quality and stature, so much that we are among the most selective schools in the country. Last year, the Graduate School experienced the largest single year enrollment increase of 11%.
Class of 2026 Undergraduates at a Glance
656
Enrolled Students
27%
International
7,607
Number of Applications
44%
Female
56%
Domestic Minority Students
Accreditation
AACSB International extended Babson’s global accreditation in business; of the estimated 16,563 institutions offering business programs across the world, Babson is among the 949 schools (5.7%) which hold AACSB accreditation.
Babson Continues to Lead: 30 Years and Counting
Earning the No. 1 ranking for Best MBA in Entrepreneurship from U.S. News & World Report for the 30th consecutive year is cause for celebration and a confirmation of Babson's drive to innovate and expand the way entrepreneurship is taught.
#1 Entrepreneurship
Undergraduate – 26 years
Graduate – 30 years
U.S. News & World Report
#1 College for Business Majors
Undergraduate Program
Money Magazine
#1 Entrepreneurship
Northeast Graduate & Undergraduate Programs
Princeton Review & Entrepreneur Magazine
See Why Babson is #1
Faculty and Staff in the News
Faculty and staff expertise and thought leadership was elevated across a wide spectrum of media, both regionally and nationally. This brought the brand 15,300 media mentions as well as 949 specific mentions of ‘Entrepreneurial Leadership,’ which is a 94% increase from last year.
Babson College Marketing issues a monthly round-up of Babson experts in the news. Please reach out to Kat Balcerski, Senior External Communications Manager if you would like to receive this monthly report.
Lowe’s Opens Warehouses to Stow Goods to Improve Seasonal Distribution
Prof. Lauren Beitelspacher provides her expertise in supply chain issues for the article
Retailers Fire off More Emails Than Ever to Get You to Shop
Prof. Rich Hanna provides his thought leadership on a topical marketing tactic and what it means for today's consumer
Social Media Highlights
The Babson brand increased its total social media following by 9.7% to 187,501 users through experimenting with new tactics.
This included nearly 100 Instagram Reel videos that amassed more than 1 million total views, six Instagram Ask-Me-Anything sessions between current and prospective students — which drew 211 questions overall, a record year in LinkedIn engagements and impressions through prioritizing community building, and the launch of a TikTok account which has drawn hundreds of followers.
Celebrating Admission
A collection of real-time reactions from prospective students finding out they were #BabsonBound has amassed more than 1,600 likes and was one of our most popular social media posts of the year.
Record Outcomes
Social media graphics allow us to promote a wealth of information in a digestible and sharable format. Our graphic recognizing our record undergraduate career outcomes was highly engaged with.
Repurposing Content
We repurposed thought leadership from past Shark Tank participant Sanjiv Patel MBA'02 into a short-form, vertical video piece for YouTube Shorts. It was one of our most-highly viewed YouTube videos of the year.