College Marketing

Our team’s mission is to co-create strategies to bring the Babson brand to life and inspire others to join our community. We create, curate and share the stories that engage our audiences and bring the brand to life. We aim to increase awareness, engagement and advocacy for the brand, and we are here to partner with the campus community to support marketing strategy – from concept to execution.

Or maybe, just a single step along the way, if that’s all you need. Our experienced team of professionals skilled in design, multimedia, digital marketing, and communications strategy, will help you to figure out the best way to support your marketing needs. Whether we partner to communicate a great brand story by a print piece, a post, or a whole campaign, you are guaranteed to be in good hands.

Are you ready to begin? Let’s start by thinking about the following questions:

What is the objective of your project?
Who is your intended audience?
What are you trying to tell them?
What action would you like them to take?
How will you define success of the project?

Babson College Marketing Report 2025 Cover

See for Yourself!

The Babson College Marketing Annual Impact Report showcases the impact of marketing on brand, reputation, and enrollment goals. This body of work also helps us advocate for resources in the upcoming budget cycle, and provides a roadmap for future strategy.

This Annual Impact Report includes:

Performance highlights aligned to institutional goals;
Select campaign case studies;
Analytics demonstrating engagement and ROI;
Visuals, graphs, and infographics;
Commentary on challenges and opportunities; and
Input from across the team

Read the report