Advance as an
Insights Expert
Overview
Feel like you’re flying blind sometimes? Go from educated guess to advanced insights in less than a year. Babson′s Master of Science in Business Analytics (MSBA) builds technical, strategic, and communication skills to help you advance as a business leader. This STEM-designated MSBA degree blends advanced analytics, AI, and machine learning with the entrepreneurial mindset you need to diagnose business challenges, prescribe proper analytical models, and come away with actionable insights.
The Wall Street Journal, 2026
The Wall Street Journal, 2026
(Data Analysis and Interpretation)
GMAC Corporate Recruiters Survey, 2026
Students develop skills in artificial intelligence, predictive and prescriptive analytics, data visualization, machine learning, and data management while simultaneously building idea generation, consulting, and business strategy experience. You’ll graduate equipped to bridge the gap between back-end data and front-end execution.
Skills include:
Learn to think strategically and solve problems like a business leader by bringing together analytics training with Babson’s Entrepreneurial Thought & Action® (ET&A™) methodology.
Go beyond machine learning and prediction modeling. Learn how to formulate and communicate exactly what action a company should take next.
Working as part of a business consulting team, you will execute analytical tasks and present findings to senior management.
You can complete the MSBA degree in 9 or 16 months, choosing a pace that fits your goals.
Take the next step in your career and apply, no standardized test scores required.
Through its core curriculum, the business analytics master’s program builds a strong foundation in entrepreneurial strategy, programming, marketing performance analysis, AI in business analytics, econometrics, and data communication. You’ll learn to analyze complex information and turn data-driven insights into effective business decisions.
Either take our recommended courses in the intensity track or build your own portfolio.
Intensity Track
Take 4 out of the 6 following courses:
Build Your Own Portfolio
Tailor your degree to your precise career goals. Students complete 12 elective credits, choosing from two lists (Set 1 and Set 2).
Set 1: Quantitative Electives (Minimum 6 Credits)
Set 2: Choice Electives (Maximum 6 Credits)
You’ll understand the role that advanced analytical techniques can play in achieving goals within an organization. Learn to take into account the strengths and limitations of various analytical approaches, as well as the various consequences of strategic decisions.
Learn to integrate tools and analytical methods to maximize the value of data in an organizational context. You’ll be equipped to select appropriate tools and interpretive methods to ensure that the right approach is used at the right time.
Understand and appreciate the complexities behind business and social problems. With solid training in technical and communication skills, you will be prepared to design and execute innovative and creative solutions based on data analytics in a variety of contexts.
You’ll be equipped to not only understand the results from advanced analytical techniques, but to also summarize them appropriately for a variety of audiences. Learn to make a logical and persuasive case regarding the value analytics in particular business situations.
As a Babson MSBA program graduate, you’ll value diverse perspectives and skills within a team and you’ll be equipped to work collaboratively in analytics projects.
Outcomes
What jobs can you get with a master′s in business analytics? Babson MSBA degree alumni go on to work across industries in high-ranking roles like senior sales and operations coordinator, senior associate deal advisory, senior pricing analyst, senior solutions advisor, and more. See the data below on average earnings, roles, and companies.
| Marketing/Sales | 48% |
|---|---|
| Operations/Logistics | 19% |
| Information Technology | 14% |
| Finance/Accounting | 11% |
| Consulting | 8% |
| General Management | 3% |
of 2025 graduates accepted a job offer within six months
Average U.S. salary for Babson MSBA graduates in 2025
Median Base Salary – U.S. Outcomes
Babson’s graduates are known for their ability to navigate uncertainty, drive innovation, and lead within organizations both large and small. We are thrilled to share the job landings for the MBA and Specialized Master’s Class of 2025.
View DashboardInternational Graduates
Average Work Experience
Women
Alumni Stories
The Babson MSBA curriculum turns ideas into action. You'll prototype, collaborate, and learn directly from entrepreneurial leaders, then bring those lessons back to transform your own organization.
Minh Phan MSBA’25 came to Babson knowing technology. What he wanted to learn was how to turn that knowledge into business value. The MSBA gave him that bridge, helping him apply machine learning and analytics during an internship at Staples and confidently explain his skills to company leaders. The experience ultimately led to a full-time strategy role, and today, Phan is helping connect other Babson students with opportunities at Staples.
Faculty Spotlight
Babson MSBA faculty are researchers, advisors, and educators with expertise in big data, AI, and prescriptive analytics. They guide you in translating emerging business methods into practical, data-driven solutions, helping you advance as an entrepreneurial leader.
Mathematics, Analytics, Science, and Technology Division
Mathematics, Analytics, Science, and Technology Division
Operations and Information Management Division
Marketing Division
Mathematics, Analytics, Science, and Technology Division
Still deciding whether an MSBA degree is right for you? Explore our graduate school insights to learn what to consider when comparing master's in business analytics programs and planning your next step.
Artificial intelligence is integrated throughout the Babson MSBA experience through coursework in machine learning, cognitive technologies, advanced analytics, and AI for business. You’ll learn to identify where AI creates value, apply human judgment, and communicate recommendations responsibly, while The Generator (Babson’s interdisciplinary AI lab) connects you with faculty and external partners to explore emerging technologies and address business and social challenges.
Learn more
There are many ways to fund your degree. Through Babson’s Full-Time Merit Awards, you’re automatically considered for partial or full scholarships based on leadership, inclusive excellence, and academic achievement. Babson alumni also enjoy a 20% tuition discount, making it even more affordable to advance your career. Explore Babson’s merit-based awards, alumni discounts, and other financial aid options to support your graduate education.
Full-Time Merit AwardsReady to pursue Babson’s Master of Science in Business Analytics Program?
FAQs
An MSBA (Master of Science in Business Analytics) is a specialized graduate degree that teaches students to use data, analytics, and technology to solve business problems. Babson’s program combines AI, machine learning, programming, predictive and prescriptive analytics, data storytelling, and business strategy with entrepreneurial leadership.
Graduates may pursue roles such as business analyst, data analyst, analytics consultant, marketing analyst, pricing analyst, product manager, customer insights analyst, operations analyst, and other positions that connect data with business decisions.
Babson offers 9-month and 16-month options. Both are full-time business analytics graduate programs that begin in late August in Wellesley, Massachusetts.
Yes, the Master of Science in Business Analytics and AI-forward curriculum incorporates machine learning, cognitive technologies, advanced analytics, electives covering AI applications, and hands-on learning. Students can also explore emerging technologies through The Generator, Babson’s interdisciplinary AI lab.
Yes, the MSBA degree program is STEM-designated. Eligible international students on an F-1 visa may qualify for a 24-month extension of post-completion OPT.
No. Babson’s business analytics master’s program does not require the GRE or GMAT to apply.
An MSBA (Master of Science in Business Analytics) is a specialized degree focused on analytics, data, and related technology skills, while an MBA (Master of Business Administration) provides broader management education across multiple business functions. The best choice depends on your experience, career goals, and desired technical depth. Learn more about the differences between MSBA and MBA degrees.
