Events

Attendees will be introduced to, and practice, Babson College’s Entrepreneurial Thought and Action® (ET&A®) methodology. ET&A emphasizes entrepreneurship as a way of thinking and acting that helps individuals navigate environments that are increasingly uncertain and unknowable. When information is not available to make an informed decision, the only option is to act. Conventional thinking around new opportunities is to gather and analyze data, write a plan, and then choose to, or not to, act. However, in today’s environment by the time the go/no go decision is made, the window of opportunity is likely gone or significantly diminished. ET&A requires quick and smart action to gather real data, experiment, and accept that the opportunity itself will change and evolve through action.

Eliana (Lily) Crosina serves an Associate Professor of Entrepreneurship at Babson College. She studies the human side of entrepreneurship: how entrepreneurs bring who they are to the work they do and associated strategic implications. Her research work has appeared in top-tier academic and practitioner-oriented journals including Administrative Science Quarterly, the Academy of Management Journal, Organization Science as well as Harvard Business Review and MIT Sloan Management Review. Professor Crosina holds a Bachelor of Science in Business Administration and a Master in Business Administration from Babson College, as well as a Master of Science and a Ph.D. in Organization Studies from Boston College. Prior to academia, she worked in the for-profit sector as an investment banker, as well as in the non-profit sector, managing international development projects. 

Date and Time:
September 16 from 5:30-7:30pm

Location:
"Fishbowl" at Babson Boston, 100 High Street, Boston