Somia Farid Silber, CEO of Edible Brands

"It's about creating a lasting culture while embracing growth for the next generation."

Somia Farid Silber grew up with entrepreneurship in her DNA — starting at the age of nine working at Edible Arrangements, the iconic brand founded by her father, Tariq Farid. Now, after years of learning every aspect of the company, Somia steps into her own spotlight as the new CEO of Edible Brands, just in time for the brand’s 25th anniversary.

In this inspiring conversation back on the Babson College campus, Somia joins Ab and Vini to talk about:

• How starting young builds a lifelong passion for franchising.
• The leadership principles she's bringing into her new role.
• Why culture-building is her top priority as Edible evolves for the next generation of customers.
• How Babson’s problem-solving, entrepreneurial mindset shaped her approach.
• The importance of scaling smartly without losing the heart of the brand.
• What it’s like leading a beloved family-founded franchise into a new era.

PLUS: How Edible is positioning itself to connect with a new generation —

Somia’s fresh vision for a brand with deep roots and bold future growth plans.

Ready to hear how the next generation is redefining franchising leadership? Dive in!