In this episode, Elise Lupin (Elysium Marketing Group) shares how she built and scaled a franchise-focused marketing agency—why she chose franchising, what franchise development marketing requires, and how she leads a high-trust team while using AI as an efficiency tool (not a substitute for judgment). 

“Entrepreneurship is not a straight line … everything in this journey is just a phase. So you’ve gotta push through that phase, and then you get to the next part.” – Elise