“AI is the embodiment of the problem-solving mindset that has been dominating modern science, engineering, and industrial capitalism. This mindset had long prioritized productivity, efficiency, and surveillance over smallness, slowness, and introspection … Maybe instead of problem-solving, we should teach students to define problems, configure problems, and create problems. Be a problem creator, rather than a problem solver.”
AI research interests
- How NOT to use AI
- AI and the environment
- Global Comparative AI Cultures
Xinghua Li is Associate Professor of Media Studies at Babson College. She teaches courses on critical media theory, consumer culture, and environmental sustainability. Her research investigates the intersections of media, consumerism, and the environment under global capitalism, with an emphasis on cross-cultural, comparative, and historical analysis.
Recent publications
Li, X. (2026). “Moving Heavan and Earth: Visualizing Socialist Construction Campaigns in Mao-Era Propaganda Posters (1949-1978).” Advertising & Society Quarterly. Vol: 26, Issue: 4. Duke University.
Li, X., Thomas, K.D., Knight, C.N. (2026). “Global and International Introduction: What Can Maoist Propaganda Posters Teach Us About Sustainability Today?”. Vol: 26, Issue: 4. Advertising & Society Quarterly, Winter 2025.
Li, X. (2023). “The ‘Useless’ Sustainability: Chinese and American Discourses of Eco-Fashion and the Utilitarian Fantasy.” Recherches en Communication. Vol: 55, Page: 121-156. The Université catholique de Louvain.
Li, X. (2020). “Selling the ‘Wild’ in China: Ancient Values, Wilderness Histories, and the Quyeba Advertising Campaign: Green Communication and China: On Crisis, Care, and Global Futures.” Michigan State University Press.